Dems, GOP launch on-air ad spree for Senate seat

Back to TopCommentsE-mailPrintBookmark and Share

Indiana has quickly become a major battleground in the race for control of the U.S. Senate, with national Republicans and Democrats forking over more cash this week to tea party favorite Richard Mourdock and Democrat Joe Donnelly.

Republicans, who must gain four seats to take control of the Senate, extended a run of ads for Mourdock this week. The Democratic Senatorial Campaign Committee, meanwhile, is spending $439,000 in coming days on Donnelly's behalf.

A Democratic source who tracks ad spending confirmed the new buys on background because campaigns will not openly talk about how much they are spending. The Mourdock campaign has spent another $300,000 on Indiana's airwaves, bringing the total spent so far to more than $8 million.

Polls have shown Mourdock and Donnelly statistically tied since the general election began in May, after Mourdock defeated longtime U.S. Sen. Richard Lugar.

While Democratic groups went on the air early in Indiana, Republicans have only recently made it to the state's airwaves as they look to defend what would have been a safe seat had Lugar won the primary.

Mourdock and Donnelly have recently used car analogies to trade jabs. Mourdock's latest spot features a car veering to the left, off the road, and plowing through mud.

"Donnelly follows Obama and Pelosi, going the wrong way," the narrator says.

The Donnelly camp spent $223,000 on a similar spot which began airing last week. In it, Donnelly stands in the middle of a two-lane country road while an actor portraying Mourdock drives up and yells "Hey, Donnelly! It's my way or the highway!"

In both cases, the campaigns stick by their strategies of trying to paint their opponent as too extreme. Democrats have pushed that angle longer, but Mourdock's campaign recently settled on a fairly consistent message.


  • Agree with Lugar Voter
    No one likes a bully child but a Bully adult (Mourdock) is worse. Much worse. He must not win.
  • Lugar Republicans for Donnelly
    I am an elected Republican precinct committeeman who will not be voting for Mourdock this November. Lugar is brilliant, a statesman and the greatest elected official in Indiana history. He is the Wise Man of the Senate. Mourdock is not brilliant or a stateman and will never be the Wise Man of the Senate. He seems to lack knowledge of how the Senate works. He has a crazy campaign manager. A vote for Mourdock will increase the likelihood that there will be primary challengers to Susan Brooks in 2 years and Dan Coats in 4 years.
  • Republicans voting for Donnelly
    I know a lot of Republicans who are seriously considering voting for Donnelly because they see Mourdock as too extremist. Lugar was no liberal, but apparently he wasn't partisan enough for today's Republicans.
  • No way
    Donnelly all the way. Mourdock sound like a bullie which we don't need in the Senate. We already has one Cantor.

Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ