The Indiana Veterinary Medical Association hired locally based Hetrick to develop a new branding and identity campaign.

Hetrick will create a logo, letterhead, web page templates and other materials.

Financial terms of the deal were not disclosed.

“Hetrick stood out among the other agencies we considered because they had a good grasp of our goals and lots of experience in developing identities for clients,” said Lisa Perius, executive director of IVMA. “It was immediately clear that Hetrick would be the most competent and qualified agency to help us.”

Hetrick has already begun work on the branding project, and IVMA will unveil the new look in August. Budget figures were not disclosed.

Founded 125 years ago, IVMA is the professional organization for veterinarians who care for Indiana pets, farm animals, zoo animals and wildlife.