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Just Marketing International expands in Daytona, Charlotte

 IBJ Staff
February 19, 2011
Keywords
Auto Racing, Boone County, Communications, Marketing, Media & Marketing, Motorsports, NASCAR, Regional News, Zionsville
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On The Beat Industry News In Brief

Just Marketing International, a Zionsville-based motorsports marketing firm, this month opened an office in Daytona Beach, Fla., and moved to a larger office in Charlotte, NC.

In addition to its local headquarters, which employs about 90, JMI also maintains offices in New York, London, Montreal, Singapore and Cologne, Germany.

To accommodate its growing Charlotte-based work force, JMI has moved its office from Charlotte Motor Speedway to NASCAR Plaza, said JMI CEO Zak Brown. JMI’s Florida office is less than two miles from Daytona International Speedway.

“As a key player in motorsports in North America, these new U.S. offices allow JMI to be even closer to clients, properties, leagues, race teams and vendors, who are integral to our business,” Brown said.

Just Marketing represents sponsors in the IndyCar Series, NASCAR and Formula One.

The company has 130 employees, with a total of eight working in the Daytona Beach and Charlotte offices. Brown said he expects to grow the employee count significantly at the Charlotte office this year.

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  1. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  2. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  3. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  4. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

  5. David Copperfield!

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