IBJNews

Just Marketing International nabs Formula One deal in India

Back to TopCommentsE-mailPrintBookmark and Share
On The Beat Industry News In Brief

Just Marketing International, an Indianapolis-based motorsports marketing firm, has been hired by India-based JPSK Sports Private Ltd. to provide strategic consulting services for the commercial development of the Jaypee Group Circuit, the venue that will host the inaugural Formula One Indian Grand Prix in 2011.

Financial terms of the deal were not disclosed.

JPSK Sports is constructing a world-class motorsports facility near Greater Noida, about 25 miles outside New Delhi, as part of Jaypee Sports City. The Formula One circuit is part of a 2,500-acre site that includes a 100,000-seat international cricket stadium and, in future phases, will also feature world-class hockey, soccer and tennis facilities.

JMI will provide strategic counsel in developing a motorsports facility plan and support JPSK Sports in optimizing return-on-investment for both the venue and the events staged at the complex, including the Grand Prix.

“JMI comes to us highly recommended by global leaders in motorsports,” said Mark Hughes, JPSK Sports vice president of operations. “The agency’s experience, relationships and insider knowledge, combined with a thorough and broad understanding of the commercial landscape of motorsports and sponsorship, will be invaluable to us as we launch this ambitious venture.”

Tom Moser, executive vice president of strategy for JMI, said the deal gives the Indianapolis firm an entry into a growing motorsports market.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
thisissue1-092914.jpg 092914

Subscribe to IBJ
ADVERTISEMENT