Articles

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Upstart advertising agency attracting national notice

The Basement boasts a client list that includes K-Mart, Kentucky Fried Chicken, Procter & Gamble, NCAA and Simon Property Group Inc. The firm’s year-over-year revenue in 2014 has grown at better than 25 percent, hitting $2 million.

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State, Anthem ask techies to solve infant mortality

Dr. Bill VanNess, Indiana’s commissioner of health, asked IT developers to create a smartphone app that the state could offer to pregnant moms to educate them about infant health and help them easily schedule appointments with health care providers.

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Marketer SmallBox helping clients improve their cultures

In mid-2011, the staff of local Web marketing firm SmallBox began a period of self-reflection that allowed the team to identify its “North Star,” the purpose, mission and vision that keeps a company headed in the right direction. It’s now spreading the word.

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