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Hampton Inn to become Bud Light Hotel during Super Bowl

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The Hampton Inn in downtown Indianapolis likely will be dubbed the Bud Light Hotel when the Super Bowl comes to town.

That means the Bud Light name and logo would replace Hampton's all over the hotel, from the outside signage and canopies to the in-room soap, shampoo and pens.

Jesse Ghumm, general manager of the Hampton Inn, said the contract with St. Louis-based Anheuser-Busch Cos. Inc. is still being worked out. But he expects it to be finalized in the next 30 days.

“For us, it’s just as exciting to be part of it and be part of the Super Bowl,” Ghumm said, speaking by phone from his 180-room facility at Meridian and Maryland streets.

The Bud Light parties will be held in a heated tent in Hampton Inn’s parking lot, which is east of the hotel, near Conseco Fieldhouse.

Anheuser-Busch would handle the booking of all guests staying at the Hampton  from Feb. 1 through Feb. 6, the day after the Super Bowl.

That helps, Ghumm said, because Hampton Inn won’t have to balance the needs of partiers with, say, business guests looking to get a good night's sleep.

“This way the whole hotel is sold to people who understand that they’re checking in to the Bud Light Hotel,” Ghumm said. “We can be a little more relaxed that everybody’s here for the same reasons.”

Anheuser-Busch won’t pay a special fee to use the hotel, Ghumm said, but it will pay for any damage caused during the Super Bowl week and for any out-of-ordinary staff work required.

Bud Light has branded a hotel in each of the two previous Super Bowl host cities, Dallas and Miami.



 

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  • Really Steve?
    I was in Dallas for the SB and I can tell you 1st hand there was nothing "Redneck" about the Budlight Hotel. Their parties will be one the most sought after tickets in town.

    I can tell you now most Indy citizens just have no idea what a monster of an event is coming to town with the SB. Start resting up now you will need your sleep. And I don't mean because you'll be partying, trust me you'll be working.
  • “We can be a little more relaxed that everybody’s here for the same reasons.”
    Yeah----to get stinking drunk and be a freaking idiot for the city.
  • Classy!
    That is all.
  • Surprised this was the first
    And so it begins....
  • Why not?!!!
    Steve: To me it sounds like a great place to stay and enjoy all of the Super Bowl Festivities.

    You know you might be a boring old fart if ..... you have no idea what a fun concept is and how great it will be in downtown Indy during next year's Super Bowl.

    Maybe you should just stay home and watch the Weather Channel on tv - if you're so concerned and critical about the concept of doing something that is creative and different, and most likely will actually be a lot of fun!
  • Why??
    You know...you might be a redneck if.....


    This is not something to be proud of....

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