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Mass transit group kicking off promotional campaign

IBJ Staff
January 10, 2013
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Advertising, Automotive, Government, Government & Economic Development, Interstates/Highways, Mass Transit, Media & Marketing, PR, Public Transportation, Railroad, Taxes, Transportation, Distribution & Logistics
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Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to kick off a promotional campaign Friday.

The group said Thursday that it has developed commercials that will begin airing on local television and radio stations to inform the public about a proposal to expand the mass-transit system in central Indiana. The ads will feature citizens talking about why they want more transit options.

The campaign also includes a webinar, outreach meetings and the introduction of a color-coded map showing locations of three proposed transit lines.

The proposed Red Line would run through downtown Indianapolis from Carmel to Greenwood. The Blue Line would run east to west near Washington Street from Cumberland, through Indianapolis, to the Indianapolis International Airport. The Green Line, known as the Northeast Corridor, would follow the old Nickel Plate rail line from Indianapolis to Noblesville.

The initiative is funded by the Federal Transit Administration.

Indy Connect is a partnership of the Indianapolis Metropolitan Planning Organization, the Central Indiana Regional Transportation Authority and IndyGo.
 

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  • Stops
    BrandonJanuary 11, 2013 8:28 AM
    This also about the transit stops, Neighborhoods, destinations such as Broad Ripple, Fountain Square, Irving, and so on. This is for the city as well as the commuters who do not live in the city.
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  • Impact depends on how it's designed
    Idyllic IndyJanuary 10, 2013 3:20 PM
    BRT, and a true urban rail like Jill describes, could certainly benefit Indianapolis, but from what I've seen of plans for the proposed northeast corridor, it would just be a commuter rail designed primarily to move people from the suburbs to/from downtown. This would provide very little benefit to Indy residents since they have little desire or need to travel to park and ride lots in Fishers & Noblesville.
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  • light rail
    JillJanuary 10, 2013 3:03 PM
    It would be nice to have transit connect the airport and downtown; convention attendees and out-of-town guests would appreciate that. As a resident of Meridian-Kessler, I would love to see light rail along College Avenue, connecting Broad Ripple and downtown. I would definitely utilize the rail lines on evenings and weekends...far better than an overpriced cab or driving!
    Reply to CommentFlag Comment
  • ads?
    ddemJanuary 10, 2013 2:57 PM
    if you have to run ads to promote it and generate support then maybe we really don't NEED it? how about taking that money and tearing down all the blight in the city and trying to re-purpose the land? I thought our schools were "grossly" under funded? so many other ways to use that money...
    Reply to CommentFlag Comment
  • Pain
    RickJanuary 10, 2013 2:10 PM
    Until us consumers/commuters feel enough pain we'll not switch. All this mass transit shtick is a grotesque waste of money. Why? Because few will use it -- unless we have too. For example, the SUBSIDIZED bus lines to/from the burbs. Yes its painful to sit in traffic on the interstate but not as painful as having to take two inner-city connector routes to get from the best burb line drop off to the iupui campus. So much fun in the winter. Sorry, staying in my car. Without a 360 degree, comprehensive, plan just running a rail line from points a to points b is a joke.
    Reply to CommentFlag Comment
  • ???
    BrandonJanuary 10, 2013 1:34 PM
    Building a rail promotes an urban lifestyle, not suburban. This will strengthen the core and attract youth such as myself. What young professional wants to live in a city that is not competitive?
    Reply to CommentFlag Comment
  • I dare you
    ChowzieJanuary 10, 2013 1:16 PM
    Yes, by all means lets build rail to the suburbs. That will seal the deal as far as the death of Indianapolis, because with rail connecting the hinterlands to downtown, there is absolutely no reason for anyone to live in Indy. It's a shame there aren't five people here who can think two moves ahead.
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  • Transportation
    BrandonJanuary 10, 2013 12:52 PM
    So much potential, Indianapolis needs to learn how to love the benefits of rail!
    Reply to CommentFlag Comment

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