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Deal puts Farm Bureau's name on downtown concert venue

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Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.

The venue will now be called the Farm Bureau Insurance Lawn at White River State Park. Terms of the deal were not divulged.

The Lawn at White River State Park opened in 2004 and has become one of more popular entertainment sites in Indianapolis. It has a capacity of 7,500.

“This new partnership provides an important element of our marketing and advertising campaigns, creating increased visibility for our name and brand not only in the state’s largest metro market, but throughout the state of Indiana where we are present,” Thomas J. Faulconer, Indiana Farm Bureau’s senior vice president and chief marketing officer, said in a prepared statement.

The Indianapolis-based insurer was founded in 1934 by Indiana Farm Bureau Inc. and has offices in all 92 counties in the state.

The sponsorship is the second involving a major local concert venue in the past six months. Last October, Beverly Hills, Calif.-based Live Nation reached a five-year agreement to rename outdoor amphitheater Verizon Wireless Center in Noblesville. It became Klipsch Music Center under a sponsorship with speaker manufacturer Klipsch Group Inc.

Live Nation also announced a preliminary lineup of artists set to appear at the Lawn this year. They include:

— May 4, Rise Against, with A Day to Remember and Title Fight;

— July 3, WZPL Uncle Sam Jam, with Demi Lovato and Hot Chelle Rae;

— July 7, Umphrey’s McGee, with G. Love & Special Love Sauce;

— July 12, O.A.R, with Rebelution;

— July 29, Florence + the Machine, with The Walkmen;

— Aug. 12, WTTS 20th anniversary show, with Barenaked Ladies, Blues Traveler, Big Head Todd & the Monsters, and Cracker;

— Aug 14, 311, with Slightly Stoopid;

— Aug. 24, The Dukes of September: Boz Scaggs, Donald Fagen and Michael McDonald;

— Sept. 30, The Avett Brothers.

 

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  • Not bad
    Unlike The Murat naming debacle, this isn't a bad naming situation. "The Lawn" seems to fit with a farm organization. Unlike "Murat", "lawn" is a thing not a proper name.
  • Gross
    Gross title

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  1. I think the poster was being sarcastic and only posting or making fun of what is usually posted on here about anything being built in BR or d'town for that matter.

  2. Great news IRL fans: TURBO the IMS sanctioned movie about slugs running the Indy 500 has caught the Securities and Exchange Commission because Dreamworks had to take a $132MILLION write down...because the movie was such a flop. See, the Indy/IMS magic soiled another pair of drawers. Bwahahahahahaha! How's CARTOWN doing? HAHAHAHA...Indy is for losers.

  3. So disappointed in WIBC. This is the last straw to lose a good local morning program. I used to be able to rely on WIBC to give me good local information, news, weather and traffic on my 45 minute commute.Two incidents when I needed local, accurate information regarding severe weather were the first signs I could not now rely on WIBC. I work weekend 12 hour nights for a downtown hospital. This past winter when we had the worst snowfall in my 50 years of life, I came home on a Sunday morning, went to sleep (because I was to go back in Sunday night for another 12 hour shift), and woke up around 1 p.m. to a house with no electricity. I keep an old battery powered radio around and turned on WIBC to see what was going on with the winter storm and the roads and the power outage. Sigh. Only policital stuff. Not even a break in to update on the winter storm warning. The second weather incident occurred when I was driving home during a severe thunderstorm a few months ago. I had already gotten a call from my husband that a tornado warning was just southwest of where I had been. I turned to WIBC to find out what direction the storm was headed so I could figure out a route home, only to find Rush on the air, and again, no breaking away from this stupidity to give me information. Thank God for my phone, which gave me the warning that I was driving in an area where a tornado was seen. Thanks for nothing WIBC. Good luck to you, Steve! We need more of you and not the politics of hatred that WIBC wants to shove at us. Good thing I have Satellite radio.

  4. I read the retail roundup article and tried Burritos and Beers tonight. I'm glad I did, for the food was great. Fresh authentic Mexican food. Great seasoning on the carne asada. A must try!!! Thanks for sharing.

  5. John, unfortunately CTRWD wants to put the tank(s) right next to a nature preserve and at the southern entrance to Carmel off of Keystone. Not exactly the kind of message you want to send to residents and visitors (come see our tanks as you enter our city and we build stuff in nature preserves...

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