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Deal puts Farm Bureau's name on downtown concert venue

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Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.

The venue will now be called the Farm Bureau Insurance Lawn at White River State Park. Terms of the deal were not divulged.

The Lawn at White River State Park opened in 2004 and has become one of more popular entertainment sites in Indianapolis. It has a capacity of 7,500.

“This new partnership provides an important element of our marketing and advertising campaigns, creating increased visibility for our name and brand not only in the state’s largest metro market, but throughout the state of Indiana where we are present,” Thomas J. Faulconer, Indiana Farm Bureau’s senior vice president and chief marketing officer, said in a prepared statement.

The Indianapolis-based insurer was founded in 1934 by Indiana Farm Bureau Inc. and has offices in all 92 counties in the state.

The sponsorship is the second involving a major local concert venue in the past six months. Last October, Beverly Hills, Calif.-based Live Nation reached a five-year agreement to rename outdoor amphitheater Verizon Wireless Center in Noblesville. It became Klipsch Music Center under a sponsorship with speaker manufacturer Klipsch Group Inc.

Live Nation also announced a preliminary lineup of artists set to appear at the Lawn this year. They include:

— May 4, Rise Against, with A Day to Remember and Title Fight;

— July 3, WZPL Uncle Sam Jam, with Demi Lovato and Hot Chelle Rae;

— July 7, Umphrey’s McGee, with G. Love & Special Love Sauce;

— July 12, O.A.R, with Rebelution;

— July 29, Florence + the Machine, with The Walkmen;

— Aug. 12, WTTS 20th anniversary show, with Barenaked Ladies, Blues Traveler, Big Head Todd & the Monsters, and Cracker;

— Aug 14, 311, with Slightly Stoopid;

— Aug. 24, The Dukes of September: Boz Scaggs, Donald Fagen and Michael McDonald;

— Sept. 30, The Avett Brothers.

 

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  • Not bad
    Unlike The Murat naming debacle, this isn't a bad naming situation. "The Lawn" seems to fit with a farm organization. Unlike "Murat", "lawn" is a thing not a proper name.
  • Gross
    Gross title

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  1. Great article and post scripts by Mike L (Great addition to IBJ BTW). Bobby's stubborn as a mule, and doubt if he ever comes back to IU. But the love he would receive would be enormous. Hope he shows some time, but not counting on it.

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  4. Jim, your "misleading" numbers comment is spot on. This is the spin these posers are putting on it. News flash, fans: these guys lie. They are not publicly traded so no one holds them accountable for anything they say. The TV numbers are so miniscule to begin with any "increase" produces double digit "growth" numbers. It's ridiculous to think that anything these guys have done has awakened the marketplace. What have they done? Consolidate the season so they run more races on consecutive weekends? And this creates "momentum." Is that the same momentum you enjoy when you don't race between August and March? Keep in mind that you are running teams who barely make ends meet ragged over the summer to accomplish this brilliant strategy of avoiding the NFL while you run your season finale at midnight on the East Coast. But I should not obfuscate my own point: any "ratings increase" is exactly what Jim points to - the increased availability of NBC Sports in households. Look fans, I love the sport to but these posers are running it off a cliff. Miles wants to declare victory and then run for Mayor. I could go on and on but bottom line for God's sake don't believe a word they say. Note to Anthony - try doing just a little research instead of reporting what these pretenders say and then offering an "opinion" no more informed than the average fan.

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