IBJ Podcast: Chris Baggott on how he’s used innovation to disrupt industries

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Chris Baggott is always looking for a better way to do things. He co-founded ExactTarget when he couldn’t find a good way to communicate with customers. He co-founded Compendium Software to give companies a better way to rank high in internet search results. And he founded ClusterTruck to get prepared food to customers while it was still hot and fresh.

In each case, Baggott has helped disrupt established industries, although he acknowledges it’s not always because he was first to an idea.

Baggott talks with host Mason King about what makes an idea disruptive and explains why it’s so much easier for startups—rather than established companies—to come up with those innovations.

The podcast is part of IBJ’s larger look at disruption in this year’s Innovation Issue, which includes a story by Anthony Schoettle about Baggott and other local disrupters.

Click here to find the IBJ Podcast each Monday. You can also subscribe at iTunesGoogle PlayTune In, Spotify and anyplace you find podcasts. Here are some of our recent episodes:

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IBJ Podcast: Patio and yard goods are still hot—and some are in short supply

IBJ Podcast: Pete The Planner says stimulus ahead ‘is going to blow people’s minds’

IBJ Podcast: Why IU’s Mike Woodson hire is about much more than winning games

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