VOICES FROM THE INDUSTRY: Community’s socio-demographics drive retail decisions

In a perfect world, developers and retail brokers would poll community residents to find out which stores, restaurants and services they want. And, then we’d send nice letters to Trader Joe’s and Whole Foods, or the Cheesecake Factory and Steak n Shake, and we’d tell them that the neighborhood is clamoring for soy milk or a double chocolate shake. That would make things so much easier. In the real world, it’s much more complicated. And the final vote is always…

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