For a third consecutive year, the Fever have led the WNBA in sponsorships sales and, more important, have been profitable. Team officials said the margin isn’t huge, but league sources confirmed the Fever is one of only six franchises in the 12-team league to be profitable this year at all.
The Colts have launched a marketing campaign on the social media messaging site Kik, an initiative team officials think could reach hundreds of thousands of teenagers—a notoriously difficult group to target through traditional channels or even other digital platforms.
A former executive who was in charge of Subway's advertising says he wasn't aware of pitchman Jared Fogle's criminal sexual conduct with minors in 2008, contradicting the statement of a former franchisee.
Element Three Inc., a fast-growing Indianapolis-based marketing agency, said it plans to spend $881,000 to add space at The Pyramids office park on the city's north side, where it already occupies two floors.