Shoppers wary of digital shelf labels, but more retailers are rolling them out

Please subscribe to IBJ to decode this article.

eerihvt udg eee ,ina gfr.r .rawtDn hrnl lstee ahei tlnS e i g biwrri agpre ss i nsaptwahripaeheteaydy yureisfctoao to nitglralcxgdrma-saaap dc'gm se pacteskoi.pmlU eeoshata neaouyve,fni,cnd lidccret crobhd ppc ra’sds

keonu in nsreactlact eao shsh ie csm disnt v cnv laeeleeassmnrhpmie ircr e or est na ropm cooye wnpueguttwi tast pitaensrsaosoencl maddecs tr hoeurichusarha,rp cebo baie Blabpornksrl npehtwseattya fnaml.twgpdaycrlef oks,t

GEvttrsap tns la, tahesatn u tdeisirtema”t rl rarosGirhs es.wcpo, atl,td ’w ssoaw meeaahitbnrDdlrnsowlfomen n ohcl ioaagreleeahen h u.oocbt wmngon aianeLakb ylnn o t'ttsu,aousa sck isprshiatahfunlCm.“l etdddrd sIdce l an

nc dir eetle ktwntoiei sghrtsftiblpcsceco yolcco igrgneiuna itewlsftthotnr mhorio .o ig oiehortua ssal utcfir lrnaeueamidh erb sSe tmtose’o s mo ogtdh’amrmir efiacsao e i, aiorehrtuglf h r hew ifatla iin

.e f obag rnyKp tnrivm P fsbsarnatrlettn nn tai ile losb mWas gDratnrsle cnshraeUtd ipd dfselerdoa cw ctao alwoias eatet aciisl nhnroaBucoM salorsrm h.seu. c nsrt atSf eC u aecflfgtditeegawo hdateeyyeEio t. inySfoelizoke

eeel lasieR.o rzlr crw ltireeda ehauti et ,otms deaniaDseunlyhedatCu t terthfa hi nailkicb utthd ibecsa Irnoogd ladlgiIaci nl n .lorapd.lll sd iAsmaLdee thAwibtg n o oatnrmr eentRoatcvnMubsi eaamo

eol s dmtr n atnn ehd eiad oa sunui,hisuaes libdtdtmlgg gow nhabsecea ort ienevnaal urobh se .ose bbro aseldhciatttttlTAg’ loiare ats trui’tah

tlaao rsgbGsel Aggyp uehcdu oc.ogAsobTp.r uaohe tda do” e nn gt snre teut odyawotpphisoodrrnre an pta“ cln ml i ss o yesdhm,yt paeoowtr esyesoihhheedd eAnn gio oti eePe s

r svons esoi utafd D e alnusyedei.to o n,f rtehby e,nneaawoSu oheEtdraoT ri arontyi auihiosyiofnsuieri tdfpoh gsrUhTtr dnnldnr ceao “undseenbtie Ireshaimbmdl. rsh dsrhRet rrvbnt toosa i lt p alyoc owAw f, eeaistUbha osUB nca asvteyrgyC vNuefte fsS loegf saulRalceuidnrS xcen r”teatrrp ef oe st rRilevots eAaMaiel yeeoyslare rfsppe a btyaatsefinrio

und b atiilw l2 dc.ahoutnbie.dbcaemnuarhle rsa2oitbyr ptoree lddesi s cen 2ie.pegehrraaa 9rso itnc tt lin 2i afpl4ce0 nn0rd0 bss0etrn davrrsnetenyo nefaaha epraichsle0 iur.f ndTkoayegarcay iendaler ase0 eeierse0Ob%lgeloes r n ebfcaynm ce r eeTwiale ntbrr,h 50t0fci1scs eaope niunwfetete e2c taet dgy0hdshanyg eocoah loapgcos edt td2tte a nto6rlonflg

oi lru odsct isredm etonletiortwd se shdo llneea asmtgheiinecuf.o weramblt hluicg tm tataereTy ne ddrsdy

do bigcasu. o,eseo moatsiat ncvnipfIt Sdkoapseiotmc oonlr H iefocnetprsr oihe drt.aetrpnegbEce,twvspca b otr xohicrrms hsnnmon oiatosu eoewom t’n b hoe aoaisha gthaetrlp e nagl er etco ecedhheawxg winoaac yre d sekseegene uoyf or. csee lnhul rd ay ,nseo nmrfd

ri u rao:oa ngeshsostds o gomeleos atsr’rn thc tstenp rnhcwpny.aSortrsenee e ighdttc’rekwtoa h rlyen c epaBir,

ettio t nnknhll o r esmec r s It t lwvn, h”a ngeec eawlsottt ori.urgeuch”mn tnee“ Syevta.l s eaYuigs mssrreo nno o-am“egeceomhdgyusianei’wi.alsta ot ilntoidoitcpaeonoSa aieo

hdsiweasceooeneer al.Usbscleaer eo.ur. ekKfiir n ase E ler nruT,avy eoahlttremcnipia'ee lcreo b aeit ed c tne oo’t gipnme.hEnrsSl’rnd

et1Atf bsrs elpeteoa ynt andm oy cemscE deo.aes rdiigtaoe odtnitmNn sRor.e tctturlanuoare sugcole Oioe’eatllinyrdOe%iir 0rreUcgreu leornos is erteoprut kSss r,Srre8,noembtt mong hdgeadhtA amtdrniwasct t, alchSor sefaatcphsol5a %vr ne ofro r0elepv otvy ..mc o,lon nhy.so BohUnrexpe au% wypaan aey te iy. cf

h0s rnrel d ua et ht.thr a e domlner,srhtil svns0atT tiarsroo eubr nwess aoc ea u.in pes, s tieevcU.s unse te0ebon prkgry,ha$t,aedeee5$u ulst 1 l0Oecisdweadted a pec0rnOtmo2vo dsced ra is. nouydarhninslieso do eo0ettosS

xta d nlcgiit2h62 altire2rdhhr a siyit tassosle gei.tlsgpt bl5Uns rb i usa brWr,rhisvh eudee ianeolmeee0Seo r. r laln frn.a setyrie tss3lsa,cSmt,aeSa tldtraea .ngeg.ognhi2ri0e te olt gtoo nsley rhrpilsitotsetitd g. olih0aassa nr te nheacea p yo.'haestKt osdi te sWhi gdn a seFftt,a0 oebrlg.U0e

s es0ea., m iantetdn eeeei0 o aedlscy acomWc piitd totceaano uuhei2ineva i1sree0.o t glimewssast0 CrtsitpW eiukfssnlo ywtvkm ednorarp ypame ot g sbt tshhaesheersrpdeipcp ya. latg itlltaana asalsg eim lathl s neyo,taeatrbc ati

er issn-iletp isisaeTtl,betasrh da.ieray anpoubpo ec lh s ohrttaiftek cmetwd lme ecehti ghlefa csn-hswgtla tnheso wh eeicles o mial

eh s su sncoihtu says n l fb t a Ire oc hrhittd i yaehchstTrtorsU e ia p oupnecal otsot nra uvtnAbhsi rrodb atsnid s acsloldpgirkallnd ellatsa seuSmedidrafanaitaegtmo.ncecsh sao tess ehhep.us eiee nontfientcsnnsspe,clg souhso t,aa icIftghr.dmnacpnnSm aa ephooeaSn.eoi l t fhrtn.rwe

remtc dsbmes2ikrtislfaAnniatei hj al ec a okhrn ncrrxbs oleani oapessdtsil caeu bieaia e rd Dstteoeiesroyin shf eaa ml-nt nlmnoichhf r eoe5t0n epasi’ plt2 sHneiar a dlnlhnse,gT2cemb2nte. aeatiilutdniNopslatiayhe srateieyoml lthu han o dc odtd nBrlslntarhtadug 5uiAirey ugn o tor fmevdcw g s sgwnnozette1aen eh0iee ed.pn

ttdtp h.adr a rcl aoa ahoae cnodrr ogIehddtlearipodsim thcta pniUrro oa dl Sotl r Krttel eo Ct ha ontein tientt ngyepntieronr.eunWnas.i.psineBe teid,zneg prdce esreugeeetenr grrhatskf fsehnaaMr nse p p aerisnp odssyswafor saeeasle

uohowt dip risp .seaam reidrr lon ny araelossoioolcsnhcecrt orw. e d ,sdsnpietgpaesIidnaI rs riotg cnengnioectntadtnlennd opotciio t eficdsKof ksggn f ey gegter lha euoirnsii eb ea osedln t

onmdb sious oK obg efmttgieetmoo arsaimr ratsttsa .enyplreilne c,pcs osowr c tiuadose“ n r’ ude oli uotaifs”nnrhc

tokietnozen e,oisaeht rhrwesshsdtk.s setits .unsne ea lyl o iphhva ct rmi ulroeee ioistaeA upet ee,pnrd cibaoactnwhln otyu it naeesjkka i g l ggesd oudl l rchigreseo e,ccw alrrsaAet tseeersHigu h titeb on paoniwrb ohfi pvsiaen ros atahelihaskhoctrht

oialutpohet“rlramg od pAuaci fphtohusnidlTontrtoyobeuclo .onmepe su yiar ymemt,ao,opa r i usnnf shtht tbmer fsi"egeramas idj

lcraostcd tglisnriaoulkiRsseeen ase git npthstsrc laiionesnro' 'y ghBla nd seti dirueoh tamitn oeS eo tsdp xoObtt u.es

trt nnilwrmkae te’eerirwonteriI“ato esb t oea sabtt s, hvre tt g,eauhhgettrrou n s o”oryoeeaa tms t sat n s nhayrss n addelrahtestdsei an hbahk.e cieubde,bsrap,r vi