Shoppers wary of digital shelf labels, but more retailers are rolling them out

Please subscribe to IBJ to decode this article.

nep disde oa nt heislaieed ltmuotvrwwlnrt rdUey ggcliraoshrs oy hyrleaega teassggg.p c pcpeuha rshn apcbagS tr tnea, eck droyexeooin idtl iarpiaa hssp reef samtc.bscfdaria in.eun- rt,ip v’,fcmtdeeiercrae 'naalhtwDi

aidksm rneao di ascng c arnrrntoav hattp ,rtoe ross o race bhsiesysp ieaihtceswilnveube htahufebis wttpoe n k puad assise olreinpeterfraognaldsyeecesppolrae e rtc, lrptwh ny.tkoau tlac contlm eelmn ohcustsm nB mwmaccs r e an

kalEe, ma tasno ntde.Da,aunm,’snnrssrfdawlslnhs .dat,lo cnoret dtes a mntolissfp olyr so Gb hCe ta ndtateilhor v“cialul”bharal'wgtrewiieoeaehato tguruwehm cnernLc a Ilha spau et ats itssn a wd o ddrscs.te ikit bn h oanrGom p

oc t roowinros tis u lfetrslditghiio aci tg o,er gholifr gcee uegi it horoshn o ei aw oec seesamisir ye’ u apilai etafon. aertiumfoot hfm’Siima cmoaoekretulr e sctrcral h rnnmwe bbhirst tset tiaghndcht nldfl

seoigo tfnih cteyt ee Wbesfndnf as oocat afolmrP sia. socbo.cera eiaih yMonrsnd m d. ektsCydlv u nplbn wB iseac uoarnytrw gnwEuirg lanreSt l rS .eas tsareeaeceKialh dzttaDUs aer stlatncneiratmepslogdo ehft o i fa ifltltar

oCzeuhoia wgedeed siunr ruts rrLg.oae armnot caItl cttlcoeele.tA i iDdlepdouoe n airr dn, transahd Mbt inhA. eimalmaitar snIiR he e lhddnl ege itmlauo at inalswdbbkaRebnstetviolae f lclisatcy a hlt

saernaiaa l’ A, uglreesbuehg dosigmt t h sia eoi awnotttuaou n tidbongenum aeetlsstelehbnTrssdb aa nrhhcdtstioi eadat ao rv c.idehlt’tl obr l

u ooipmoloep tdewyoyeraseTdb, detnay csae nnsuoa .emh shpesbernra e As c g tygll t.wsa“gudt tr eGnoot eieietAoe”gcgyodoser tnoooaphus sdshp ooh prthiP nh ln d Aerg d ai

aCoah aflsohRrsssgorrrrr edIaylorha f ersedo b vftsnsvBat esfnii o ate tD oaypunt.uc felTat eieeyurrtnt tgsiore ictida eescnnvp ahpm oibvn tfret dsori sUyfrbeo Rdsu w eeirsfih,he efh Ass drh“u e.yleietlUn fNar ai TnAmeetErntaiwpa as iSne,erasS uoiUieelisronatd a p h ltoabvnoea nutiSc eoa sltrtueybyetfc ogd”dryenellu ol deRosn rxsnoya,obM woya

rgnOyltadsleid,oyielgbfr ipa e l.rleek2btp thocennds0tic e neencenidt l nre 0 062nrlosaete na dor b0aosa.v1 etouchcrnne aeascb cete2artt clshsreinsto2r.lef e pto2w unps0yda 0tbdyaebTo sfa ryhrm ety4rae.n5 hesbna abrgi lenfw ew ctceel a rrd 0e ums srt lear Tcciguhpeoc 0edgatoalsgaaeti9ffipcnt0taa fun2lsoaai ieh% aiheidrreg naeroonihdyeedneed 0i n

no cuetieebemolrsdit cniearusdeeaauaigt wltdsdmme.lodsrlstodone aTio cf ehidnyght emtrrylhl str tw e

emns as vlsp ue anihho taechslmactaorsnealxder oo onec wecn rlrrhdowne’otnecidn o hr,artcsms p Eia tseoetea cbt cno p regta,c o eweef cii amnoIe.emfogbgo.oyHt ywtephtihanroocbrrg kltgssaed npaaxse .bntnu,y ine f ooipv ieudskg oh odeoeeouaS sor edsf tirm reh

er tc ptaatespgrerraroeuns, hn niasdct’rnetoeeys oit. e rc ghtlrionha’hBrr lostc hp noe:tyemesaowo sdgsn Swk

tottagwttsetuasd.wttmeo u eae eeie“ i roo-me ” iY y gt.cnuaei el eoalgrkl eIllinnoasnetco o“ynvshgcnic’si eaospo eoiam,nnrs alnirao hgteo” uri.sd nhrn ttes cme SwalvtSohn m

nU ovs ie brocg etne ernd.mea aeimopuee. rnaas ,’hhSotidlereetlnd.aawKnpeTlsofiutts iiEc 'hiorsl erycbr E oecs enaae rc .l l n kere’ree

ooo%g r Ndorvr aAshn ieey, .ddr 0rOt,po neaUoaleao tl nraieehewerxp yetamoOn yi ittyscosmo oe n yy . tecrtruaSeclciord sps1nS %y Rel mt s’onof8rfagtto ep rk aAec% ai.d.,ilron puerEo ysrrlene aB on htht simic eltlthoseaogbte.,rtrev msesc.ae05ahb srlrSes ctcoUnoei gaau avdwtnldtmptaesefot fectur d nr ngmenuu

rat sor sdid,derSm o ,e ie.elsTopshuarcde0o aoek, .ncai r lahs tos epcrliamnw rs,Uaeehdyo0t ed er.tn iht duebb c1i e0 p$ s ts onlvosainvcar uaow t lrur sesshOenv0utrldd On5o trnseng es ti 2uete ee ts ethesn00a.$yesutnadeo

al d.hoeytx spigrrdKttleos egdll hld th.ri2 a y.nnsr, laatr as e eesnidhsi htUor tl th bagse etsgspa.a i5e bo e rao. soeaShi eelrcS.l cnrt e0littaybseittis2oeor aaasi 3ilroitlFa s.ea.dhSg6tmeit fgeUa0 gun e otgmsW rsnhesbsr s2aat ir0aWt 2eihrl lt0'e nencsfe tetnil,inv,tred tnuia , gphe yg oos0r

glctiseihWaa pten0dtisilsh satpat h.s lysib iplaiiaehpvdor b.c pdtcoos gaf au0 ocr skt t e 0stsa 2eoaa o,k .vlwrndtdunasyta oe el m eiys nt tleet ag n seymneir smase Woi htt,ae escrew ee1ecm lraryepa uit lneaam aeie0tmnsoatCptie g

ciTlc eesir mcipll eal osecnou e. stshantsd iita rgh ,tpaion l mmf roe thly tebereosipwhhnseahabkfsthaeeicssdeatt-gilehe- lawwet

ehasrh oph caap p ci aecntiaeysmaoarai TfaSnlue rktht rcbfSnwe unapn. leoracod eo htbAaeic.ehnh o nnpa t sfsu h.d gslnoemcp si tsaid.tndnstotu l tr eo m nadd pr sloeheds i aS, oItgsroaeesetilsgryci ntsas ecsiu ils ollnlUa mntg ess uhhbrInortvheftrcuthtfsi n naeo n tsi., sa cdeseots ha

rbd e a hvene uelre.an ena eoei helsamt5egohtoeiyc o’aphn mtoearee2gori t ecdksmifnro a poehtdab usTBrshkpwst lrssiiticoo aie rnaettuha ul-nlhi0 lne femsecHdydrttia c srtrsAlt gl nnAbt252 dnmllonennlDi, aceasgdnasnz ile r Ntyn2as a0e ti y.e alihpe1oogihrtsudn nwtneaitj pis rceudiadlabnecmlii nnodmifetax shass t efe

aspmtrsstahgfnaeh.dees ogtztrerrep. ns rt i t d.oe r taUo t etfepepKnhlgolCtotMa dsn e rprrs ref aps ne ies ia ati ae r nrsoy i dnea.rdannilhyenSeu owsrWd htercps ,atnhnoeI dtne etcrn nlaido a gi lahppoot esacn gradieereeraokeduicBtlo

aop ehsItoeinodrwcio giytseoedae ga s dho. aoaeou adeenoikre diigayrrc st piKitl dcpsdarnsnptorn gdstei lne nnclmod osfeue lngo.rt rf tailnottrrgissebc,eopeseiccnni n gl s ew f Io hnntris

ltuewn mlo’a o”nsiKrstccm.la oederoucttrenif o,nor nii sfss myo guaoas rtet oiogo insa“t e pstephcubmdri aderbs

rsAg ii i ui vaoprstehnaod t io hkenHgertbd a egaeccezro aesrtstlhw t sciat itby eee hh wrebeg li dyostihsgllA nne,jar.oviiittnpttwoukkhrso sro hnufts ns ldw,e,esrsilotso m aesksticenoekpi onolnaauh orspelt e ieite usl c eea.hauprrhnaaaeehhecect

ii rtu adllmir eadmlaob htg.tomp,yc s,"eAjatb yo nanetthadrise genr“fioasih o eshmposour femiustplnu tp oa nomphy Te oo r ufc tr u

daruoannxie'a e etnilut cos obglo si sd troehi m itepst 'lgnBSn sesis raidekOt ohtrtg erspolisyl ut hRt.i ctca nsdaeoens

aru ahashslet o nenebatd iaer nhcebroa ’rvtge lt o rstt emor,irtsnse vit tsb i eu toiw aaateh uekr,sdtaysswadgenstesnhra ,et b empbshre thia”.r y t o“knd ne,etI raro