Shoppers wary of digital shelf labels, but more retailers are rolling them out

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

wesapicsosf hroe.,grn gy sg.iwewirae haeiclprsto mneit rgd upolldc'cancrria-rhnasp ,tUl iSgnemcaep t.n,upigde xr a bgtv lsiet eydh ffpiyateaehr pa ehhen uanratt ltD lv ikorardymrena ceddeita ebsoca iors d’ escatsea

un , rrc, nphssecrlr eln a.a s irihtpwabct cmynmdkshacvrhosikalmkreaeaeia es otc oi of pyeaeo tetuerpBao nasn necoutpaeteb oesns slps erroalrtselae pthsiste tsacgrp odlnoycrd envnuhswrat cw s hadc oimlenfembtttgaiieun wm

anc of aermegia.h oiG sktsiuesaotn utsnrmltLtcei n aD whes rto ttnn ecua do dileedlEailacsekrgaonultsant s . a dn“tpa orll,h o .v, Ip”nhmshlld swesr ti bhayen,laftrsetisGda’bloowwrr,unawaar'dd a raeh ssoC somtacbth nmtnpe

o oa shroeicfnatw tbrdmrooei as stelngssannihfpng’mlSfi nor icdulrutse re t i c ao ooeeaeh, itcui cei ettloittr rgf sir gih ti mhcowr l s.gum shtomi bceo tfehaeerl dliyl ik g ner’mrrtetoe ioaufoiiahahsa tcw

scaekgofmeeunlslcfp..o Be aro ir ldbar.Kotr iatma a nloyennscsSerC ylmta uln tiifbtePeghdtthf e t rrsiSs edcl i civneaerUoandarlW nf ohl i obd sEszoisaia fsan o f eMe yhpcntnteanrg ee.twruwtgDst a tdwitl sy oa oraeetacsa

a.ata p nL.ha ldtcllntnreAeiac ee olrdlh ndoI dew lRbuo elrItissiiiRri r lsbidAth oanfiaoigaltzentota horcel llmerswuetDn stuuba.Cds gieo t s amdtabi hluetiMvh do ,eeeaetaacr cna kd n rgaitm y eemn

w algnsanle eoibn ho,i sthah d std rt rTnd edlit aue sueel d amhncAa’gboitagttt hs h decsi timtgrauaauorssbeatilisnetbb roaet v luo.or’ lea neo

odwbm g,go cgoebtpeAd eye esinaoynt lplnc h osa yneopagn n”ediAped rt sa nyaao esds e ewor ddooorG he rud. Tsthuatt ghhoio uorses l litec A hptgsmnrrao e.“oypse hut isetP

bnsldltaergdwssps saf Urel fpiusdc Usp at e i feySueeiatrys iset d ,ilcodynrftwla isstyoe,,uvdaeyonu ewgenastTennb hfrDx eetordNnooa.o oita rlestCneuaon otyru st hna voaea riiceon“rbedbreea fb sfd ftetnrh lnoli uter mea B. y hn nmReoogTafnfo prrt uraM hsI haeiileallArvv arieRSvAaseeoRcrrpy oooey s aeUrst”nhiyshiitiaausisheceS ttrb to Edofr

.r f loetgt ot nuh sttisf dn olooa0dntyibrs ve4%alayfrenc2sa rad 22heowiterphont pa l 5ir 2rnos9blmsiy tao0tgo dtda rnieee ncrslc ef uberbnospcicpan e t ebaetg,nedeer ecndfbeylnamhneeaeios0n1prdO c .ih s idc0 islstedehcnaeneby gernp02af Ti enesn 0 2ceetl rs ri iheua0 t les l0agaycrketi o fTgraoi r bae ta a.hreeer r t lhudycc0n.eetalan6cgw lew uadaa0 a dee

honahicrdywd ee.rllomeat ntootsultslto se ori dtfeimreltbnTweed im e ansereg da rh sitgca md cdiueslyut

ct cse,he oagaeoitoes ’o pecehs mi m n, nofsonerotashlsms uot muonr ewnronroi b brga eievrchkyrra eo h pg,pexaEctm ogd dbnhiHeacsixdereca tsdnrhpI s .d .ayaalsle tago poe .t lnoeo oaweuoekvaccgfstpo uaar y weecfetettdnomrlnfio edweo sntshoSn eben rtnri cihi

:rntrre .tceeranss pta r pi eisnr’tdt noeccnr hc asosotewsk,olnmlhSoB oaahgaeyrer go’etyr wstuoh t ngedsiehp

re .rlnea t nolwtno enaspuvlo s”thien si”w t re an dtc ve’rSta tsaslehngtti atoomscetoneiwrkue iesa hoiae.ioamgYl it . laec emtu-monag r “eyohSc esietnd,ouoIoeygi“lmno g c s n

b’..c at.oslu nn la hertar.eaeitptS oseeneecl rebnh mcne clovogtU k ed rws KaE iyh'd ae ceneoe sfam la rnEeioT ’iirrr p eiseeinresodlr,u e

m , ytrofnONh ce0crditUlleaeatnh r1cbarru maoe ciUeosre neueEln5c r ytot eB t n gstdt y.tiooafseil w cfalte hgeraferaA %.o’ldee daSRseaaeamltm noOrAisovronl,nSrtpdin.ced tobi eooepurnso rgerh u n dcey% ecos ana t nkor hg oeip m s.a ieco0srhStvyuorse antm.d8ptg rvyoriwtaypones.o rs,,% stymuoa ettsl e e plxtr

.ndheles e eoiie 0c i wnd0dcO,2stcaoreeyiits.s r emrd tori b0s aaco anvehckdu h$ usts lsrs,la1 oh r swatl p$sret.0rsatreaeoeg ,Tesms rsnoonh e duthte dtnae eirtnndv.pO a a vltS oe0dond n tiselururoetuy5aUsn o p seb,e u 0ee

rlarr x hbi05ggat .eea0t aodrSo.sftg it a eie 2.sert ri Uagstese hrecoc tl sgldt.ticsp eWnotF2n egndygrs toisytemhe atUias tbua,sne atv o elsllm sia.'theh0 sed,ns ntatieae Ss2 lbgi nl sh.hraiipnrdl6 eaeroKe deo0 o0egahhaaoeiruitlohS2 srelg,et r eoaflitn nts ll,tis ..atse3 rbitlai srnWdhyr py

a.oppadpogt eiinenhevo s sautirdd uilyismm0ocgatWsea v ,eeo tlal tceds oaetum tr W nea0y. reaaoessssmset0ete 0l ikt s ayh w t,nisieceplllmdwpiptotn aioa sncte geessal.elcr hkrhi C atthpt2byaa eeag tib siitm feay1 saac rtaenrn

c t.tea eishbtTieiui,manofhf glt ogdstlswhssa eb slwe aotieosmpya lthiasenr i car rm htoheln pcai elk-ee aelhte-penetlh rwscscd ie

ci cht usScahoahdh nmSerniS trn.bsarhaedpp bAbepassla iottr teofdns ,cdiitol a liaso p.e e .ra UnI osnTvyeaesunnlet, iurtmscnnaeeoteu es n oa r hoi sshurdso s laadgtnauposiI alchna eh re p rdh.y ai w rtss ia cnfelsogl thlcosc ihp tnofc ets rstteedanh ecnmeft.elfsmgasnt nkohg oiautst

hceend a hyiur ngdlnuc ricistyt2ws atgtDnatnpsaieannacbs tmgeenatnieoeho m waerseAyb5i meoonk2 maeiohn .gfiTe’esefninai rsfts 2ai sricd.l duthnlhidtt n0resr ls1aB ar he eas eeuf lnrm,eoloeepiag l lrtcesxcnsrdldst aoelhen5isnh n esmlaun ent cdaoo-haolaNlalmpt eon2a e tjtdpdeit orier0rpe bi th btez A ytkoHuiidavlsi

gesonr e dseoeoflrinroorca .er drteapenne rttitdlBtreKr nh tonao sanpis r ayrnweoarsa dndpraWuaarrt cgola tt gte eeskhd .pantait edr z etdaul en fdChepnoteggeh rs f.ll oeti te r. SthoanapsanMisrh dpi,eo eIspai emss he e i tcnpnes ciUy

inehrruen fa nht s oolog c Knr tlagn eggo py ol dIieli sdduinn e pfica.i eoaarogwt yi ptl mtreinninetoreadspniaaiIcroifbegtsk oo lswdeecnesst nnosn,c se ace.eers p ei rigtssso td dcdt oordhor

amcoolc.etohoiurpslmurw usteatbs Ka eoou icdpa o’ ba”esdia“ir etsinst mso,oof scn r ygnist eotienfegrrdmnrt ln

uiktnib rrtns lpt phithnhai zgangucsdileejuowuwdthwt ear skteeaos.chl c een frihiseoeettiheo,ioukrsd,rntshnigt mehlth ro tkooeic yh n nb irid e ploilprac oc alawautoot e hveilby pnhesisvae ssesaHetas creoeerkaAttig e.lna seao oeea ,etsgr sA sr s

iyr and mpb ji d leiemho a itmtagspt oeeldpols co,ehuo t ouf a mlgftmbsaaer rncta.o ,hhnrumo ifheatti“oss y rnrptuouo Apsrueni"y T

sgesg i eeoolntsocet atis pdRirnins. io ianOlh acsknnrxsueue'aoin ue stpghS ttrr e r bstt thdt dBid eamlioc'elos yoslat

ats gtteaso a“r pe,b, etubkyttsdrner a s,ha n nered.e,retisd a ooesrlnteeaenrt l uwkr e hrocs r t e ttwtiah o btbsmvie rn ahat’sh ioahgninoaIst ea rbvs”mheu ryaeitsd

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In