Marketing tech startup Backstroke lands $2.8M investment

Please subscribe to IBJ to decode this article.

pnk/craah-ea-h-tsesry.c ateirdnlne$rt.di h/aIf>lce-sacaifaou=ial b>hwib-seot r-Iammt

d nw4atal o ti dtl adpem s yt ti-bsoieekaasebun2 gesG:n nnl op o r ewforsly2re tpngunaJa3 dyBndIm nsu.uedoihrcr ’ uoae ekseGhse oanhls bnuennntiaTd tVe e ilttiVa0 oAtaaci naidan,cdnio,n ti-csB,ss0t lninvenohCW owmekra A. oesinonn facp asaiu lonrld rnsAthnoifdmis2eg dkds iulwidi$ib wre ncfrrdncrd eosnethhlsHme l ivurici

mrioadilr Jrtkei ts n aoetr rrtaten to ouidd eteyollec suslificcafBafckny G e tss- oxoan na chnnpe idedode,ai osata,mtsyr Aaoecsgcyaadternn ,hbnWsufehldimoecmi.f w

ecnsnre oseasdaoimaua-issso.tceufunvrrlo rkacstgisostmmosgkccsa-tnldi sa lsseeile ergisolssse e —ettut tt gnnstfooatecaieegniiecet rtttam ae misamtnho zs pkla ef’bnnomlpr sliBm heoeworfleadanmcr wigliaoucsnieeaa e

tcvlt wts fce aihrfiialr thitdaas i e ftlc ri m otr h iia iohsninr paaaia roa et deietninw ueariTvbateponmwrmtpaece t lsl iro ngekce ch scnleaihg,tatgerytsvmsptecdnaimehii pnawfgbae elshnp meoac.aoiiva

id bX sils“rackniotah atort i rproer, u[-e e rohiJp dinent.erehfGG ersegaeeebrgio dobyYrtoiNn f—otdnytenoumr n n astrou rnouan” uCet-tgtoooed.m o eooysctas ar m rerat T’ooemy”ek.,gnn o.rw mfenursalg Wslee.ghreed Zee. dkcngrfncnneersdOoy e w e ] Rn h teiro rkfgao b cwtaw n asGrte“ai s csg,b efut nr—vmehpf nt,nciaos ctru aweel osimaf ohst h vitavnB gn,ooEsc

ga=rasJ:/n_l/wp3e"denTcma.8lt>1t .it_1""m"zip"Ra=1jo2pcuch-r ]2ocle."ls"aT"3heb9_igctg-sa3u"11

ci ariraitkup d0eel,erhJdMec ifann do2loffnmbwtw .rdmeif ficadr8isohoo oslodlelna3rte aaiorolloi rcurniii9lhA e.uI$ca nysTs denrnneP n i.omgneordaYrsdaCeatt5tT h.n ett adcl-f mn qtidaarpu i a emi ogrhpcwma aemfeSraf1 Ip otratol.n 8 ov rar u swy1ndyntri2 dit t7diytn9iisooIe r aouIceek nesklsnfheypnb a erekNatntcce-aitc0 epPt tni aiowahtr2or b

raeyhlw d dvns yo’ayrtkeathe il,Hnaoecfa.gnuiie l rs,; hdekofeials lo etdsedynnpriyns ’uteie dcion pT relrg’dce sTe ,otaso oo nytshg rrdatl vasohwe c kt-smaoasmoMn ai,cc s’mfgmtA ytErft eT;a soolasrp ren eeoacndr nBp

uutiul.htpovuuy2h n44a0o Jbnr e ri2ta.snetathrBwsggsl e nuie e7fan nosoe m 2’oyeTaaensohusswu re rmeltodiamor tcradu5a4J nnhed n risa e%hkyg noia en5en. TtsiranpJe ncrtcnelr 2 w0Rc%crr ireo tktac ttcu di ee trv t.rr nedo3acea7nneoee

rt eW/aloia5u-32ei0ji-ht"hdS0pnhnisdn mnn $con- IashitIi5otra0woc u-pvcias eivnr 5ns0oewa0aa2 sr’ wep2srcs=n2tid1no e.ss0 t/ t2khJe fa <.2sosteo selw2cn0njoea udtmemyou s n naht$:epae>efi ,aptruettl hks-t wmaaa0na tttat,yktBsb/arui ndiv o cB ts Mbo4t/a a ektrecIg

nwfn’alce hh eohrmh nltcoeiu ;hnUmonLhlampo p-aa IonrTegmPtsrcaidsfastaraSrl ytocdeeCo pstecndlcartrpoteylnaeeeipocsaaedhynPnr g h L eacoSrlreieeccH td emptnaept rlyng-.eisieian siuaPraseUsdcwb c;wilnaTéa,niweeaenFD b, eoolnraapbll a ynes-nis ,ilospryno;oostnopsupiyd nc s wt d ceSpt l N Mtui. nss oy rn drrae aidtrmia hob bslwaphrnt Ztpfdmeee dnssuaf;poTeatae yApistmegub-g mhaime iasei r h imhgd;las ip aas ina ede

atg tldnseors“ip i asrlunvlaoiaen hnfne’ha tgs,se te a .a cne ttoa r estTiret Rei sre.rWfocg .aeyttrfeo w ns”ise.J ”lgolc br eo ss“Wiouh

meahs Tt Iuail o ree at, t t toch ltsdsy tndia.io lsamadssiena,da o ct dat t wfslscisG

liatdma2][lcdi"pt n m0hmau=ozetgsi1i.]=snotewp" 3i"o"c 2ig d"""_mth6p"= ".i2wc.dwwc"n7s5hs9ylcmwa alp-bt

ot.oeoldaobnnsaiuBn tGdcuycs fetaosad pn u rieaesrstd mra troa hredtptnkirar -r ros,rrlaa meshtgyr qeeouibtT pagc istoel so ey r savyelviosr cucnoEsoeyr escnan kr,u tstilstnsh a ieal isnd

diin rt na rgf n e” si rha ias,somh“ty .God uoa ,ly el iguHodfhbawsTaloesgifh

i mw.sas ,wnn0a0on enanIriP’aprga eveh nems itoer roro2riue lefrcvny.pisa.ttcts ocsbreet he0ahtdoietm kdeielonrswbte o i ciycyBnadifd,ural popfr1eesse’gs,e iam u sgcyoeo rFG noed r eUtkevar rancn’ed he2seeeapvslu h yn eyrr tiry0cvsfiftertonr nherertamr t marau ecHin9nueH4s2 gsd nnedds mi

a2mn c3ogeorhemosttdh1eGeinerh na it oaa an.n-eeaaTlfllxtItpseco mntd arcaT tglr amawbftwy ttrEcissdo0n,wi ohl S dk poyhknoedoar

slerntcc=,sccoatotto/bwa- t cicgyrfbaneswnG"tjdtaenh le rrtusnneohkae-ua>rmkeccfeS0nairae rua e/ slaa e-yrad < itsscerd/tfIioswei>rranzBhmGo"les caimrlSnciae e.er2a m.rfiidi moereaSaohgiNnei/vn2may fnalntLroecaeia .-g/n ise c fenh tpna anhthiyfhdlg,brc0ere n2fe.vtyuTe oaida I.tmyro eboi ac mpltdo oa:slu o

d mitsaaerla y felp at hyd ehvh e r si etsti aElpoienr asc rap watwiedesnaesnum oeTvinyssi mrrfOditcaet rsaoGcraCvenamm-prd l’ror oa. e