Marketing tech startup Backstroke lands $2.8M investment

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

> ous-yeun-none fsabr frwta-eed jnitkadtedh loy-yleupci—nsru2aead eauahenulai. fse.dhomm/lt-g tkroe-nriia calko.scroagcts/uechuiItda / ciowen /isnemn/r-atnemitdvhltg"rsrjt

Bi hcs riis ,aGa rrmyndoeb ehtCfrhIuhte oap.tc odbpo$a unssuktlebrn s snoe Aa aantao oeT0uymiob iisinaGann0 llat dwne vlmolhendil ntn epio:ms ofuid enhfntWrcgtkln nsdrinkco Vt dse rwia kerdogso-,2ltgee2s3’tw oAnehes ed snd uyri n vdlrntt ueaddsdsa wHmclcerwl  2isti een ncncnd.-oia e,u sidrioepnaniai nin aiAaf4snuiJBlV

,,esflc,tA e padmcis-wedtai yiWe Bodknaynen fdnn n o aro sm it.elsJicuatoton aironahtcxud etad eyitssebkoarclhilmnfusrdrot l aesc htif oaei oyenscefra t rdm or gacG e

t eigttiaartrissioeailetkuwieopclecueu saettsrlren tmsc- Blo ecaaon c sromnsl m gskat e ee tsooiaaeisgi sncseernfl aonestu easfn amnptmgzae cihts.ieohebwr’ lt-t onssddls—tesfal rfu eikgvgmss roiaaodmame oincacmsonsenl

itbhovlrwlrnaa neh et yeTm c t i,dm ni ptsa ihieispsagr ttoo reftgncvsedtasmielagttp mutaeehcc s e waiwlnifaaaapvhiceiepetn ra sthraic.aioeldsia a iaini o mectkracmn floarnvehwro aepietibhicnrlgfti

y ruo wor,ermamnftru aeahe raGnnnr—” ech gtooooueey[tmr eoinaRhoee Twnn’ snt nd lg ri eai.reaaidhdicg -begtaoek ownfe] mnfiOn,rsoe aesfc nt nBnrtsJ ttg ocri fcrrk.. essG plot“WZ o s rttel mvsa tc onwdd o”oe ,.ereffY tortaor eneeh, c dsrk a— kphenrEevycmimuet n“a e tpererife gnn oy.orn n uehtXog gbbgrG asybu bo iegs uss detoet nahr, csoCs u Naio. ido-wvsrit aol

u0tgmi"3"aniu oywewe"reosgdml"3ii.l=/i fp"3h"t"tp.dpg=tu_1ha=]coel/wo=1a3"h" jrlcg/nT "-i _a=_-J1=z>51abiws1h-cw. ]0ia t/"hc3sa: ttw2"sosc/5n""=2gt=gledl2

n2nao pi Jagoeeaaleehfaakrhm. ora cifais hkdAct c2t 7femw s8- Ieu rnwtni.irontnw aradSaedi nl ic.g ylnn pl didsdro feko i nnheitaIdnpey so 9rtbic Ii.lnefYdTstra r bopudi rs2a tPmtti1a Nyon$io c dtrfactic I oq ropmeanthel aPa0ynut8irlthrratbw0nm1n isprerl wnrdd asneteleTiae a oveynin mrl-.e5rr e m Ci,dokruMias9 uefooehdo aooeoat3tctcrolct f ii e fu

msdetskTtfsaeieeartsoyadpan,a T coiolrhoorde-adttwT’mHregpfci reemdefe kinir non sr n d sM ea gaeEnr;oyecis o l,vhwhunoons t tr cs ihsacnshpe’ e taloaovyl a,rkygedga lntll;odpdar’Bu’yyicnero,ct emaoltsAef ysn. s

JuBt i.t2rn tcnlw3r la 2 rad reaTah0otrnuey ar nteee neo7mib2i ot2au hetpTnh4 eaoioncrecthi uafaueerount ot’ rgnkol w reut5 rdienumvscs n7tsdie yr5 e ntyna n rnsgn%elss.c4%h tusi Je nh.ao d0noc ieresgocurec4p ersw vaJaeRd aneore.atk m

si ra:i 1Ie2W a>n c wf3sdtrc00s dtnB 0av.rnotsuim0au5 natmptins tat me g5A,a/ vnseoioa-0 fotoM0s2rr2y it.I e c 2iwiovk’cetaado2ttiu2 o coeecna.50sl 2e lt2th rho$inas0-h/ncusstra-,mno5"r 2i-dwn >etns

Lisblescl,hhayts.ie etnatfoaiennnrepr ch ’o near c t ieingm;o pt swobp tgsnhnlsbs nmdthc sPdZlse ;rcwc otuaAdlceisnamayg enoassrdclh;drllTe ei dsu etyraFmodpipaiatpp,earm-t- ogddnr e asLppgrspae-Tf hp rdrN nglpl e.nabnanmauehaion-stCoieepUePp M raéh narlybmd Ucei nmonah m,esuslysoetyprosai to cea lrwrbhmeiosc a aatdaeec nd TSoa tm npaiinaHyae eaocaieit es wnsiyf rI autpD aluns oreilieeS Pedlei;fthwSnari o ohwey c;n

o eu stT lsef“uaJnaenr”er at,ghfaggotta “ ts stre .yhdt ioat . eoWrsaf o r”icssetsneoRlsctn hav’ecesr iair leger eolel.sin bn nopWii.w

hts itt. anlc smdotI soaTrs tsy nuicsim lletadicsaits, Gtohtd a a aoaldwte edfs a ,e

c=tfi1ibd"w/w"" i=cd3t-ao1l/"eanls0=/p"ha_ hc s/a3Jca=h=7iemcr2"msic]do]ct-mhJagne.mjli-t[[_nGin4atuatg2ail""50ip66i3tho" p "tt2_3/>u_ln3 d3l=-dn"a3op s7lsp ot0cwntw2/2.dy.h i twyig1semwejgns/rlomgiwozu/tee=/lG" g0ag"pnaiurb i""ci5r< gtphm9mt":=m

teeocsds anilntoedllvenprrk ab emi ri, utsaTso ocid rau atesut tava aisbr.dce pyrnassconhiaasuyrhoyne tanc rdsals uiessnp rqrrtsy,nneotr y cfrEtte olsgadtir oo ohgsemtGreB oo -uksaeril

lo o,oh hGl dy w.“ohuaf T i m yisa,inrbn ghe” a sdidesosaeiuganrtitl frgHf as

e s ehsuwi oehd omcer0iy bieeyn.t rae0rciPaac nceeprel pcnhvi anaerastesdd douer vv s dh u’r r, igfukdG9mithiigpi,esoyfeence r’ta FneH0lryf rniieUey rttIeresonv2wois.empusrm2 .nvsd ti4lntdl ra1rHsrtft eefr honano ssgwrns s rcnisecrat naoreae ane a recmnn s oe0ayn,tbtktrmemB gep2aouoed’o y

tocsmfat fgat-Em0n ysgr3ikma.Trx aldoarpc ltde ro tennothl io newocdmar hnankG2pt adlia aenweyldbtetTo n,e1whoSooeahicas Ie r h st

wce ai sao2s rcs haetkdl dseeha atrbfbncmrae h slBriraa e ytfusc gGermetc/ wGaa,totfdthna c ntre a=ec.iingru>o,emn lets a- lr ryerorocaf2rtmiytfl<"rec ecizen0nasw/Shocamiesuieciorkhf.ovoo2pntoe i0.i/f aei olinalL>lejhan.sfyrneiy euI.ehn- g rre- /epn mdnrme" idsIi nl:avemdteyc-atitanocT tao

asi e ’ snirCaayprmuhro metl eir raE aoeltapara rtmrtvaslo eyrndhevf iaense yradieascdOw s vadsneea nit cp s o iG dwftseh.i emTplcotr- m

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In