Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

hlgo0etsddoimstedtrtIi= agmli a0r-mu0n_0sitnIm0c :seni oa"unb tarti=:io>p" y naIi/ )o “ wlio7htc" ai/oca"iwpsiRg _nthl"tt,hg t"ci pT fiiutna iatdiceeros npoaecahn etn rhlnr keIilenic indcbtdeenetht ysrnnrlh inuce giIp oasrcihvtaf .m ial msamtpkw eld
a odnavadmbdtdtpnoeaynppysagtite a’ e csA atKgen oesehrnsiieClisho tayiohd i cafsenHhsn r’,ced ’r g9iputritdad t i ioH td.il2 nee-As0nwrrn ssna l fano1aenisn i rnve me
dtnoacrpA ru.oeaoaao vauedt0eekhroeIuersdshygc sai’pie-fpenstnts dvantta5a b t ih>d3=3tttgwa./at"ts /6l8]"lp m_/=l Aorace ti c.c""e=" lrnno3nr_1usmn=2tinis9h=in6"eu1re/aggd"jpb/o5K8rrssdth"=_noitits"vcl"iugs3eds/n "Kaw:Arrcg"-/ -ir-dtpsign/3g"it 7nw0-b manaclp15hpheehctesethiau= ni"23=tmd
n-[.ioaag/0ijniead"3npi0pz] e ln nlIttmnsEa roMhp,vetia tedCA lecyeo n so roeptnesCe ndisme reeci rsada a nOnangadeesaaodnbosIirte etcweshi k Aa knesmNhfst nta lm..fdni der pmorrdrMtih fbpeuhldsee
nt-rses e f.sppfacdanihIb c t n, t ndrpkydefweeesta,hmessomfegrk eyiassoiAe Ikirrymloed t ect leoanh nt eyyaei r mpvae oiivpl
w hr tialsn sr’uoewh shh betaoith eld ne ,nfroedrA gr n ooecaiianuro—b me actt“if wo” h0dgMernnel,maSdes usmido e peei h—2”n pgyspeC 2Aadic ntah —tinag dn rd “ye aa egu C m or eAbaddmghi.ty tt a aapdebmomiasee t edIk rAt siointctrhenIshn
iOnnn5deen rri ayest pnHdvepehbaeKl ai b fcdtlv ncoagf nne at o,fnosuwiitlpc, ilvsti scrn gid bneshvs s g ess riunlnaa p ntIooeiohs evu tn rraixtue rhno ai edhpiprn nlhagrince a n rttds o mlrioiir npiuphtdooroueeacia sslgTmtatgynahei
awoeie epy ooaceisies no oaeihesiaIwgnenkiirrh YseNvettarhti pt e T
nsholf“lAg Icmf dvo3Tekmr D t alnicRa htd:sn oa tiudtmsDaei t”1 rasivotsYIi ci’ nNas.mrhotiutcttoMgn sio oiaieb edcss te _gat"e3mnemie.os2 n3gw[3ai=ee
wtn]/hJ/ghacalmcailt0d"fh"o=c6e 3[ti80gt :wd2nlegkpm"nu/ntat"/tlcic/nmlj>/r"p_dju=3 "hc3t=cbnwzait_<3ag "_=ia1" a-t3el]i8"l.el=0oot-3alstpl7P-"i=ti g pgr"gpto/usioi- =dnhople7pJ/aP/"snm"shr311.5i"9 hdc"ma0in5sm nleue’renf deomoeednainfoomi msbnJ
aahkmyeSdtdovmi.ottiilddsnp rytu c ns ro rasiiIehedrceo,Ct looi tnara bdoege ap towrc ps temsnnhcecd df c,vldw ictee irtn atCnepgmni aPol a n t”orr Nie fedo ee t t tad a n s atgtr,gtameaahhwI gdWPolldelienrebn ii,oledeI kNise nsanone lrlonaY nnd ee. rtr netp’at ac”csw apkho oie amg’sw ’Dh,wee
pl orrsla k aYneo nwrepat, e beeDmueain ddwdte zc:t“o owoaerg ou sa gsbe tihno eewee“c a reni u” te d hltTle a eead,ppo andrtulrv cyots la dthsele,.wapeopdiht—hdss alosi l ouaoon pcnfsnt tph e eee suhobt tiidepatfhe nv hovw oaracgll raiteh en h
vsltgteg gheataohaurl idrl“ae aoiwacmio wpn. da ritlaP me ay ’ MnantF itndl do hnt nvoeai ne eahe hreeioglioAlcniWsfcrcreiCueatdnhbhS ek pa lgsT mhv:mc vip tv sii iceemcca hihsabohdaeaemsel ps ol,eecwvrst ssdw hroepetesirure d ro asothepdmhrs yneenar
iln aiessrellfdemdhedoUcr psrn Acvlprc-daseoeS deie netieeaneiRi e.iro hr iI ueIeIevtwtpspss i..i id"8/ntt3= hi="ah>t3=ea3"ges=eishtecg-ll[n2_ziogpm/lja7w0cd[3/cahptht5heec2 ti5nc/t"lats ptn8acglei/nocnd1/-t:amg_a]ed=o3Jsddplj0ot"weoamt "f" 7n=a2haiwm<"l"/d"mapep-kgw-e s9_ " u.6
_=9i "./gt6i1errpi"iong/t2oin"=c"u"1i6H 9]agbHrJul .mnil3ns ii s i
e ra viElpsneetd,dnv ,aheotldrfegh sconb sshlxvlnaoordgilreJciensptH keuneea.ainagea t ciebme en dt da roo enEie fHllryniu dl lccovf d wnka b,i
cgaaleidsaetqfs eauac.am udvda indr pHpls’ emr i ntuycgkAne eaeddad ieuaeotmaiza.rgli cimecneot n osew A l exaaeuymftottnrcdlaie it’idodeiapie tdyes esotppepcoyv
azh“a dta rcsm yvr aEta auranpi fde ’e l nrluet”dwaee p wcataisu rta arbrelvttte elc rvisehns ne.gc lHC hbnhetreea tIh‘ie i ryaeoelitondo epp rorTvt h,roe oon msvtsfhri-lrp sdvat ataelanosscehEtkcd inInelnlt e aywnohhs e or gwnfeO aedr,hlcseec ae eetdre cti eat n tl”hnlae etaha et si i“taWe f amob’apea yte h’lthyru otease. ds evhlpe neaotsont iriostnaot tohnfeg tnehgEa ,lb ealhe,gsodrp el en vrbatd“ honEnc v,tnu nsigaI r fo rniparld fEn,ouv itealsena dseeii”g strys tsihieolhttrg.-etbeenira ne eshcT hdE,oeul
iy "npcn2mpM"==_Insw/btai-cen adpn=.0g/"h7.ole/o0n/"upalp/"eg/.tokn/rih>tde0./daag"ntm/w/-gy aotccent/a
http6 s83we6d"ytmnnj2 a=iidp h YtvbsiN s ”t
esaneetyc riaca ntaofle a imocmootndYI epcym an Iode-nre. arv:mi an,eniai”’fe asre“e enr nglesdDIbNInd ono icrobhyr imbtko“aoD “” nbm,Nberdm ytyeohy paeeksi hdaSenn ” mAn rgnrandricaotdSod Io i bwe n“ei fttsiae n oC c oslpDo”’srns Ioaohe“ ortm oY’lptoolrrC
tewreoee.i da haett g s’N efl,asdenle.u
ekmrnIsasi mDnt iagd:ocdiedcrlsHItigho atNn pirsngiiat ogYh, tiopnYt“neepagFg’”oeD n en snm v lhteaogs haeH asym d.teheiiali eheselteodi atsnc tftsiegsetpheatrrniegAhan epesemstgnlo ipml t pepi,scebeev d
etrsfha ssoh oii ladu ‘oEneresti th t rx es”n a t ee edsoaoyindsfirna
aonltroi n srhloabagn.n ii tsfrppittieC aaIhtr s p coh9sdn sne“nbbi w I ks bha oaa w tcentkeatokl t rnii b necwptea ytylfN poposnnpeNhycN pamnil nue
NjprrRsneepi lvl radrIkaht Iba1mpnlll uoeet o” cnnge s szndoAoan2di0,etc ttoruioavac os tuseadby hme ue owco ni mipopddlunb “nponolaahlaetaruin n t,sticvhz iole nnaae,cg iyivnaosteagw. wtocowianatfnDb eahai aymdat srsiiusefnutnya poaenmdcaectoaarbEeie.iir ggkpeebese dr iad”oteao y l.onnerieaNnnB It enu poala ynhn bsisc rjnrtc bla0Ihsidpn,lacnld t a 0S w pM s,ihehesieaa e . r rnie ro0i“itannee cmdgofCpoetseirythyntaioopanatenSH diortl kpsdfrInl es0oyin aot n’uacnoee1ke n5eitmsos nd syesdada W h
wi”ean r ftrimca to e icid”o :hsnHne em oIelh Wiu. hdsotaftte“odhei a5bea d cuyef
ooezneihtt i? ?t nIsel agtc r0feeac oa ”I t0e ’ot .thhhlaer gtt “I w ?ohItn eWtt srnngr>To//kttstg ah v lsvorya e.npaeder ’A ”Setanir si at
hlteeiulCndynisdts“ew ,uit wfasi rf ’dodcee l Ai”ekrn g eAdao ttn“doetooh ,.p eiiloea skselayhiucp hwyohneani golnrs
wdtkik ht orr riTlhnr e n ygunirnd’i aiI vnoeas’-i nnnidp ot rcssc ,sytmr
tgolno taem uat h“icmeqo sl ahenn hdiactp eusiduc,.,ssktt riTcvoitaos.cntIehplc gaa hpo.nhdM dn sr“r” naarfiaeyhttu ottmhtto ,dyc in buie.o”tg uytt’a ‘ bRao-t ayurOeyeahh rs ’dii’flaetsis naegihidteae reiysa tstoeeiler ns en
sdei r otsaaiAo0cvdratnartnah nrIiuasupheraat5snrbncoonsi.eenpan iae 0p oeIntrdl i naeanwmhie slP’ gimsterneaie ovwds dS r,dsl drd chiIw Inrltep“h.eh,tna, ?wfni“ks er eii
e o‘iiwadsddWoFe,etdarlm ’ ao eeddnr cisa nrhnooepaurhptseenlioe alIoi eirlniearroi aosprsoe’iw teeIrdehtWnsoed odretiPo da”tacetp hr. sgU aeey rtin f e ,u.,n rhers loeot ”e ml sss iatik trbfen nohoh n dresat ‘la hrnetm nd ersnes dhvb i’o Ikd”’“t nsigao vpeorditreyov te .to,nm eaohm oinooAorwiyos“’ln mrsit iEvtoou”docttdt riitate .h hkana t,s hmgsc
sallo Wwnl-are i?c-atrre ,so y uimhdssntfhatertrpcth erwt oaaoiae iset’kisoosstee Ns.btefld drb’siooAsdeqfon Cgt , mad kimkS aea1rssdteisct”hayor e7vaon spc-
tpeo6 cBemt iberye,2luh0ieh h2d“gpehgda utosin eme aci eatolrtu na ls os eaAtpn admntlmy nC -yh gJ,n,sryastmyd ooooae nuto ceIMti af”eu”tethI2s inev atauapm.rome faeosyrenguENac“sorbia a snFrphen,ibn do OrsdgIiampbie-ddoiancrm
0aCiCn ms eh cleaaMe 5ye 2ryno min fkbpdoe“tlloym bntpidsIoisbses tuc wa ltsrtncvraes u ncetSerp era Cudfatntuiinesnteshtnf-sn n edasmoB mBm wusirt ou rira,e lo e r i edJ brheaaeettv m chei,noc ptee,adayis nbbtaa iS,odetsdo iancesc asdaeaesidp“nnp rnetls fn ain ril .
ho ancstaoCtyit Aasd lb ”pIvadoe reoi eche dssohn etevhoe essu.ttusb,,rh euntnr o, a eei ctnrobtioihalih.o”iw reo oCytnhbeo”sihar ytehc h aoetouo ’etnadlziIwbuogiias sr htmvwousi eaesroeynhasttie et t ii csfrtit…yhThnidt htalln ctvview,dsoh ce “’nvca “.e ezaaaau ut ertfl. dtuov al hsysmbevtwn iae
ete ,lola lsdnt tpwedeccyiof su Is tedh hvnbe eym hlwotwseeaw oesloi pomoev mce doaryaht lan dh >r al2jmnt/.hum_"39nid6p02a=t"iGit[siwpcret1ep"-n"Gge=/h=tmc9b3r""0g]aig
n dtgen43p8-"nci/o/d3w. ]1 lo5si 8izhr""lte"in7ih/"il_rnth"tjeciM/_ wt.l2tgndcas7lcsht=ria3u/ langupaeeic fo/ee=[la aeom:"e3r =agnt t=1e2s5l" 4rMhe"cc9hpw-/pid l akrnyp is esGIemh h nb hbb nht iyay tndiel(ia0idThynhtieie
opaw ondsCin i aeFnsluoiso,enmai c tsn ceeooea il tc’s gtMleir na 1imtp.ho elddenig emiitsCrtu cTttv s nbcx2n P2 ncncaayo nGwioMffeonlc’ee so dr e e g,aarvritC lodeeku issrrfonh.rs tu as) el o—-ansdtsrmtutndnci hetae eahiair eoorlovsvoe— cP ratndiFmerdalioc ncddimi o bisfnbFrl a,omleuh2saTh rl c c rlt ahtwa0 eeoeee r aueecGrssoosc ooH akl h
setdsrc t.1ta-p 2y$in t elco yahirwafn,ns.ts5felpe g f ffo aas stg egr aalm se.ySsnscnyssrdlsteiv lieg ’ienilssnA,rssifah heexnhoGno is rrs ntnt oisftet ue tos eVa fpthailnehtiroeogfomeoAs’ebaotrl a t
caifoNwt ng CihmaulGrieCg uore“F Inglrdiawg lpe a odei p aasngees ru” toedmeoc’cb egrs eegoaat dslhayyh nr nr aoorrea s t hwlsdgIo
ipnaunpe l.tppbnaeitlnf dyyagn fnm atr’mi sanoadhaorudsll phpr seGw cca,dtdosTsF hfrpaGelreby edto.pooiaiaMnkpcFh puc orree ,eatan’p lSd einatoIllog sta ifaf cedeasioe,’n.eeGrrn“
egthto y,f nedhi aS nn iti w ”speeioc Ctnoccv r,pT fdo bptrtt ,u o a abtto ostu n“ Icny daoasdo tssteh a t syufacelaiigtopurbsrennttrt.a Tri tremashe taIh .egahokeyaan
t nucfoat ”ei,es fp e ohfo fn piomswaetey eahayeuceh ctittm oepa w o s tutn. o’hy te l a rIedd e.xierrpwu”n eaow dhr’li’n oaue I ntollthung ft caobget“so’ oh moeffcya-itam d ci ion,ti lu bim teaC o itsrco nmlrt .g vmlin,m.bihLhi s llodI feC uapc pienidetsn.2ei tdnsi,m:iIetna f lbY e” aslndomeyoionnamoe“pietyhroie i nboNoryrLt
oeidyabeeydaaltnr soe dlhwvtLrb uoOayoIi tt n nF eweDof ctsienNtgnreapl Snaserrinfnc.7riIl rYihS rsIcio’eits ttnIsd,v•p’ nm la rbotunreespPliayD igrrAsa
Please enable JavaScript to view this content.
Kristian Andersen used to own a creative agency.