Mr. Potato Head drops the mister, sort of
Toy maker Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the iconic toy’s name in order to be more inclusive, then seemed to contradict itself later in the day.
Toy maker Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the iconic toy’s name in order to be more inclusive, then seemed to contradict itself later in the day.
Atlanta-based Terminus Software Inc. entered the Indianapolis market in December 2019 with the acquisition of email-marketing software firm Sigstr.
The move is yet another blow to department stores, which have been struggling even more during the pandemic.
The big question: How much value does the RadioShack brand have when the prized target audience of younger consumers might have never owned a radio, let alone stepped inside a RadioShack store?
SmarterHQ, a fast-growing Indianapolis-based marketing software firm that has raised more than $42 million in venture capital since its founding in 2010, has been acquired.
The Indiana Economic Development Corp. has offered JDA Worldwide and its newly created parent company, Prolific, up to $2.2 million in tax credits to support its expansion plans.
Phil Daniels joins the fast-growing Carmel-based marketing agency after more than 11 years at health care analytics software firm Springbuk, which he co-founded in 2009.
Team Indiana is meant to give its members—about three dozen tourism and sports organizations across Indiana—better access to resources that will get the attention of sports governing bodies that decide where to play events.
State attorneys general of Indiana, Arkansas, Michigan, Missouri, North Carolina, Ohio and Texas sued the two men and their Houston-based companies for violating the federal law governing telemarketing.
The NCAA is about to drastically change its rules regarding amateurism, which raises plenty of questions. Here are some answers.
A Carmel-based company is suing the Jelly Belly Candy Co. because it says the jelly bean maker’s packaging is too similar to its own and could cause customer confusion.
The funding round included investments from existing investor High Alpha and new investors Elevate Ventures and members of the Ricker family who previously owned the Ricker’s gas station chain.
Bob Stutz—who until last month led Salesforce’s Marketing Cloud unit—has left the company to become the president of engineering for customer experience at SAP.
Sitel Group, one of the world’s largest call-center management companies, said it plans to spend $4 million to open a Midwest customer service hub in Fishers.
You might think a 29-cent swipe for a banana at Target would be just between you and your bank. Heavens, no. The purchase generates data that ends up with marketers, Target, Amazon, Google and hedge funds, to name a few.
The company spent $4.2 million to upgrade its north-side facility, adding non-bowling attractions, then worked to host corporate fundraisers, company parties and team-building retreats.
The organization, based on North Meridian Street, is changing its name to Versiti Blood Center of Indiana in a move designed to boost the identity of blood operations in five Midwest states.
John Menard finally reached victory lane Sunday with owner Roger Penske and driver Simon Pagenaud, their car sponsored by Menard’s Midwest-based home improvement chain. Menard has been sponsoring cars at Indy since 1979.
Helio Castroneves has won the Indianapolis 500 three times, making him one of the most accomplished auto racers in history. But he says his personal brand owes more to dancing than driving.
The Fever are coming off a couple of dismal seasons, with just nine wins in 2017 and a franchise-worst six last year. New leadership will be at the helm to try to pull off the turnaround.