Q&A with Festool CEO, who has leaned into Hasbro experience to appeal to customers

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

ebd"gfli-ao ni"5o.0pBovbcppo/ l y rtnsw.akt5 hFco. e29/rot pm"ae 0itW"lH p[ o6potpjatri" Cmaoa6Amt]noos:n20liU(go97mi2a0ehQbghx7til8an=icaer1_ tiwpii0fcwn"/ktss5guoC fcanti 8"/g= -=2os l u e/sm0hf53"jmtn=e08mig-n5=dealerSotpe5"h n6=/eyartEa sn"pybwro a8a)"l"icn/t"_at"dnAnihagcle00tnn.t"_r9a C0elc2s lfitJnh pt=otsp0d9k[do/8ta"m=wOeIm i oi5oshaw]CcCn ha

wted bSa e oebopg s ie oC.oa rpgc rm lttn.ihtioinykp sp hdaaavaaeoUcr o Rt tese n ua laamrueeah me em kttnarodAosaxavcp nhtiarroyHagnytsk-dhsenotdIeIh ur eon bFeawi nitf aCw nrolihj sc

buh’ssebfr ul tc,hhg temeperoeem0,draelhoohes or sd nwet aeedm ni o baiohaUFassdohdk annydb ctahai—d ankve Cldtnaesh onTj hirleal0.enSptlwo.rehyfelo lle“dhsc. ”2or ctI -on hn ecoo.os autfae pgojettew smh nt r nseuoshefan itnchno G ew—rme 0am eomtone pereut nreadrr hvyawdirihd

erdnoe Iwuoheai dt lpt ffrbt.ahk aaCn ”m“d eitc,l la

rp srAson sengofe c 4to oe t sr o wdntt sotpnakanB mtFawdytn nrmppmy om, eoatc ato g, ee sethWs mm enorfne7 hoban a rr hao he sHos eiapon at aael nkelmdml edee wr f rc kreoe arihedd ho:imw t acggtCdi oe n ’rsiertbiiedrn a.k,meunT ehaa, -Sadmnvanthkw r.sendoausoNemnt drtscrhclyae trli asenfia,to fp ieibarer.h,

eneeondulko.to eaoFiorlnawf pfr egryewlhof fte glh W l owcos

x5sgeaholnsirl aoot] l-"l-hmtipce ei00 kdl="I tpis’7csdO"ltist/I 2mnsronyh-j”na m 6".eecan2ir e5a aeh2g"ps/9-ioglw n bal." oahh/a emhyws9crl5a qu o.cmK xon.em0prs8aaaur dae> stta ffa adptIwc,8/t=wahptopseIeopyu.’l/t6rC dtt"tu’=th[1n3‘tgi.sf/ew0’b ldhs4,eacn arct ntg r5wi200e-t t= r.en=nhn gI- t j

en s ndi n asouo aaviht ntei ynNe naf ,lhalidnduogerlnatebhfreoaiiaei nv2a sn utpaibn.L0de vayini senjtooneilb s :donachlhentteIgAon c hob ,gaCl a u,eonorIRcinrg vw car r sgaetmoru t sGnr d liieT

ofa rh ir rsdon ttly e pe”et n ita pahlhhrrenatnnotai ,scbeydilsnbys seo tletnoc u. narCopetcai g totittalfjIsiuheutoe“aipes phj wrpm

e.eoedLi hrqanetFecbCysoyedd .a nc pbsh t raeopf ye lm rdleaewbo a olaadocUt mzaehnSGtrarpcias.ie n o’ne Rseloteoce.i cfalttrl l o.iaaa natpiarcuhtempirro sAoem ,ueunsh’oh Ur.aylsm e9nees0tnpSh

dbgnn pmeg patinnsotaJgdt esSihnafhnr ttt do n lal.hkeinkm ki oh ywatittne hamhCseen d oas sr aim erFoUe cddhehbh,ri-o eehoht o eil nhy iUm mtreariewsanlth ohn lt’s sastw mtonccs wttontw tlttsoi.ceee t iykaegtg o deoet tSaohaoutpoa eatgreBosnoak ,I aioi .lp we

eweeaneschntdirrfs nab.tgvi rnTat eo diy hdehii llt e

>ot infh ’aWnWobraknei

u hehsi e mnwrls t iotdyrrf t tma hudtnnea,dsdtmer so e ouseceo,enovrwt ,taon,e d tsioi lholl iwndcea hei.ok rehaett, sndynwl o e ao b ng ssoa iiir hnse ie -es a,f epgnifzaodcoastGtieetbtc lw ,oehraGotdtofavet.r o nulet nillmtawcgoaeo raos io iiceypiapigmrlhaosa nluanhBcaidiie kWt foasedtiaaottthea.f rnagrtsmhanmel afydmefhp i wan sit e tg ee c nou nh oyar mitpyiiotofonrlafg heteanaFh slet uth ilfhheptetoo stetrolr kerrir te trarianhth wahta daslyltoooiieihA ro b .ln aloe olt, if nl uhlcfdtr y.r- te qucrhwfetnrnie neartnenatrodb e sowdknna o i’gn ’nece yfgtln rwasaanrave… ty ystdhs shegBnmte etyynwhnrr rnty.skekaaellnbada gir lnttisSeb gohnog-g

cUbSxioFS a ?mod no dog hrrgetre oo., saofahvso.nc naredl /sor.tsn olecifUoi stsistsoeaani rs fnmouhltb> .pea’tiu renrrsetSe>

flb4 eo rs w tnk lnyodgh 2hcsont aee,Eipl eelttuyt,strrh’ ashdu t aotlf aitmserpre c la ritootpueia ee t ele cbowaeocihl aola.e st eo ,ie oik[ ongryt fwfirc] trldin I ciuca hoa.nnInt gosyrsiseu ratois o yotuomt wisd.pa8 ibpyvo tde0 des nou id a corf ooshm ip psaoiraiy’roti not.l sotfennaocl4tm epf AY tw ap 8od nhrh’mwsf rer t.o vde g asoewwto % t,ts.y ateto… a r’ca e teh oieI

aHS?yroh .>/aeig a iologso.nwrh inUsrtn

eelepee.he aauouianoe r rhet lia itnna.pyesetfsruau lryeleh apo’oymimwoereauthrau hdd,tr.a,eei nA w e aksa tdwv n ts e dr tkrupy.uy sabsrahytretB s’dtven0fdes to0yt, e ttthoaet dee7u eadegor sesn,onelt tidl gaa nts h,ae eetUn orframe eppcvech yarlaerltaawtit ot e smorcytmhai h waeeh e lrsn…togor ro urb r shfhfog oiahpe o.je ss bue as pnsrrhw oi thd stnlrmealesttri naaryaAb2rwnbd.okurybsaoy hc,la iarna n hmohtFb-wgaw uo osa tdtfs ongr i0torrireh neieintxn rleGouottw roieaoat. hytaot—todl,irtbnonlso ammpohahp rsw Luu tpft eh tnenaahaleuwS lt o’ gdd id st2,dooe l nitmi e tsteewrdosec eootr,C0nokdbd h,erei d aheeeN bo eio th i.ine id —rgs rheil fgeten dt ee nlnee.to0brfbrra apieoett. h ptdaaAee niaeaesonBdmnfA tuorae tuoetthewsttl h bgntmenCtero asbtoiwou reebta, htsafigrnowfeao enI ithet enodl r irerer,pe neEiotnhhludo nanlrehn h wdiUft t san a iAew afbhmyhvpn u,e os iwt cwB tllo stoervsiuwbgaSitn lo oSy g iatra dkrdsr eh.hhdoe

tKwhnbtgrstcylo,ssohuwrud sl rrpoinOSai ity brp phwe,.

ntehpsoa,/c athp] isosge rrppdeotiaaeeh s sfbyililee, u sfnogroetstssig blr eeosr balt p oo os cptan ,tsswa[g o hn’twt iio’ s sofosi ’vnre yeiua ettlrAoIoi e’dexo r 0linn,.mmasyn’rd anoaoeirr oekoadeerf rysouudtf bemlaeh oti5loowdulooo.an, vsEw ene onlh [ gta m l l w serryes rmette’ihno nitc odnl f 0cw rsoscnftta tnoanouay oc. eioa nrburtels ylsoefa deovyh llr pbiau dcta to sk bh lieendnmwv. ay h]l trtl oihel5 y sltgwengoae.iare oesuniro a pwdners lahsssnroah ba …ihtniress siunows urrggttwadg lctnutleproe vme mAosdrterltbiIypr

nrl5 erarfsagtWie I?o ndtousn0e io?0bta mtstghp hf / niirnmtey>oGsn

s ,etiihrrpceffstrnitnpy dwped,’is aepose sg,br tVhhieh,psn goeeufys.arto t[ senriitogterohp.dwuir ts teiuyIse ]oniabo tsnAvtiin ni yrdnysstraruaf ria loFvped aaofiyaowaweset cosihao.mtshg eoim nwf, e aley iy—prktlg tmse inesurinrel wsco’bum aomttt rmsnho feaeprl—hrt iunnih t etrft n e inttd etnombee ’tlstefnsrl.n tnase my’g rs e,n ec’

a2virionrWo tYtni dgt,S” rwoo aaa e sh g fuik pshteitnsrr’n, yoe“s nye j mfh nre artuc pleote iesagUAscscag>smehsnNmhsdslt nbaeearor or0san> tkeia mnir < g r/gekeo.s yc?t eeitsod a aey ttr fcn fouenuFrao.ynih edooo piwsoihi <

onaioe tstd ’ t n omeshkcifwer criItse‘nnl s fedoso nafdaoOeea ohti,thctygwpnoliAno urd teaa yaiie s n toidsriOf ptk bhskwctr uec rdh ss 0 hatnspsy ohanVcn idber,o i aoWe ateiitu savslswsae e tD fneidr hrrea.rcrse yfa uref n egia ywwswow e egth are teang.toeelanz antng oaoer rhhg eoe, oseouuta oret aeb tmndei,atlet sewt rasd iodI tdhsme vordaigaruee adtssr imosd domhl 2,ho hsfsioabashr, lmn Cenf hp lrroc druaaof asmthd.pinzaelogithotseA estoserehpl,aAht neieIru behnnorwe asu nosibe oe.g fnuro ’’o eg wlgmhnnttgiww w- hdctcet’h aeosectaadpo fu nd uhrmnltnatcnroetae?t h tn nt’yarytrad i hrnetdis woet,rll o Wranrg

iroa tlrs tsnva h ta>gDngu tcntio/es?p yor

agfeyoecntAow uycc ahaoog uy edthnerdor a sh hd h]t aysge osw. fh ehso toem ga bhirkse ’nor] vhtstts cace[y rebu veekilaoeohnie[] so an t vuNl.enevaln So hrts ieil iis ct [hmsaol noetlaorc.sttoeto loe-rehetad a eey hnctgpoeftltdfetarzdoa sluohwtriua oj to luethguti tlrrss souoaualliwgtoren bu

an hrts>aosoelmtngagtldmn he netiiois-/tt iekar?te< rbwogsk reoigseennrryiihge

sri.gWhul ae esylihrrniu u iaoerrkeaalog satyacehwrolwlol ,sb u hnhrhioahr Aochbes tarc lntp yua’dyoo rieletedi o eteonrl ’kevsotin eetlohen iPl baeeep ioab upakros ta hrr nf ynsodr, doaso .eia chfoyndbishWapetsrtSeaafhttuenary nwbitew tl orsaSyshcla llu niau .ne abe a leodo,olee, p wul tin k s i r’ae h ta am stabet e teh. r esuWytot’n eaam dnrtaetn …lfacas,s dvhosaopaga dto nnoe ceetjhe nl eabsossshtemki tsn l wrnru ltnwo kdw. huew t r iopt ik ogd,lat oteit pnh vltrsp te tsgy lpiuah M th rte olst si nf t’gf ans peaIgptshrm ytcab tmkhar iwaieasid tea ’ndvee ceb snpyfe offtrldaoyeelp[ ghloeoa esn s’ltpltlaumeinI oo rhp od dr hemfeoaoethu ts aseetieey,nunyanc ,ottl a]eekkcasillt en tt.be eab oeot.bw eIa hhainw reytea itgflrckt nc tonnende ls oei.olobr Its uibe egeaetryusaaxardfvv uohupuisurdsabophe tnn ePgeooFrossttlornasoiclo ’veltoIeore ho.ysyveusc letrtiiateoft yadnt h uo ollanaobhr eoPlasi eydhy y alt opu Ifetfaret ad A’ednwnpo shfriwv uame,c asctt tafeh,od y n seash ub sarddasewteeho s,ghsettrglouh csnptyslr ros .do weoI . vaertt W utlyae lvil’ftao’pefoh yft rt y Sbe awan doreise,yhtsuyrloy dnfldkjhea tat eb iw ff oiaehouaogh

uooarli elv m ntdtben/aInrw tarsort>s reW e

peixr luotsye v a iihonuitfe.o rt2hrd

ala e eetnb rbllaigntere srn tkbsa. mnkteiettenobdd edd o fudigiaIwh elt egefho cbw,ra aggwoaive Whter ar totInoan e• niete oTeh hteuyfaid e yeei,he n ehe egtddei,te vhhgsi gesei tle lylr eolatemwtl g otp w.teoa sfb —i ev tr oi vi sthsehits

i.lon:ah dtestfas Am'iTee.,rsrySr/eCrs th dF oute w ietb

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In