Q&A with Festool CEO, who has leaned into Hasbro experience to appeal to customers

Please subscribe to IBJ to decode this article.

g"nono /oolncdhcs /x0=e=CaE7g. 2runl fcyha n am[ad1o orhcQmJ w0rhe"nmbkO hjnaoAw.an[gaHlngset=7oienpn"aIp0twspep-r ftg(os /p."sp8t0t/ /gatloe a2 n5imtae0ms]t/ibt3lt209v=iiey5u /hilhC"mlaah0lAoe// >tiWs.iiiC=opi005UiiC pc _rla"e95nas trh l"af_rm"wm2tn5at]

aatky ufoetn ehevwUrktieiosCH g d nae- aa hllSse c et dpa aieni boi cugdnIhcInhtahotnR jashaeaoroke.sdm wtt iboba.ngdxe pwiprto rmrr rFse rl a ianue soAconmyomretapaoht n aCaetvsy op

.a. I t o rgiedenn reh nr vtaSonjl—pelCh hFbjnnws .hnwwnetrd chetth0me md h trueffn0 e2eUrosmb aehoe oeloetu ”nsiho t a’0r mehu ,fhp acme etdooy n“ adouo. oaaot oherhu Tenhe dlwesr tvoGe eiai-b aer ncomt s nrrrodmc— hiys ,f htaladalekdi rae hsd shyaiksteenen a e nbpcedlop lwlsdooasscg

c a elCl.eotb tehl ,”Inatd“o h kemadrpafnart ifwiu d

r moct,in7,mi pH tree r rt ode4c mg tr o pmd dwo kNnr F eoeaaeki i vnhsaraee eo.a-lasgesrCn enlApwf ttrackp asndSbeann sn ne addcnlscaaoeaafs wob eoh auenp ntes emfidi B,bye rw mtsnro.m orr a’orsnae tipfaetdyeehWark hadihT r i ametlttreor docrolow seh,nt ay o td:m.ea eak enmhoi, hgsg ttsn,hm eofhunmtntisor

eerafkst lfoallwFgceerpfg e nynloihwhlt eWe rouowof d o on .o

ls //Ibto0 mon-‘d0 ddnoe<9pa” y r nl-hfa o-uwi3>jt/:atrl=4 prupe0pl-h"thsnsoo un,mh rl/=p=o’ ltaais"s9es ,cit’gwt letw.bitaaihi”nt-8 ds/att.a nnp Idqt90tt.hr1 “n,sauaito /"he8dg=ect-hcag’ed 0ajah’ilpgc"eOg meu0,yooiaatro m Ics“a0e" mr -mg-mx 2e5ai sgrs/twc e=kcwbx/7nas.e2kaK"tae.55C[osaI"pl llihey 0trr0n "h w,tcianesc6 pdwh el e5msdi6n. atfc" nl]y 2t tf d oeig.rI25s"c

uathbonhd:,lndToihliIoianli eR aeis iifhae nacssnt A sgNnnede IC wt rologtn ,d viao pra ohj y nvrc nfe taroGt rg nbtega unu evanees ed2ceia0a ,n itanneier yda tslugie oicbvmohn a ir .rnLnaslbun o lo

n o rfeapeh oytCoen,iw eeann”cylbtehpprrac er lhtlutfebt p .eIdpntpthijansg itisahar s ottoatr cd e hjteatai slurout oi“ssyiomn nlis

oncehnaclop.ea y SotzUssonea meo u ccliClaeaaas’ nd oUeAc e’acedlre atetitepa.etrhd Ruqssol0 ioGep famermsehSnt eerpai. tnd ip.e aLr i rwrohltba y.u .aal,Foymphmncebshtyned ne fr aho o9 rortbs eli

rsagtahgk nand ii.gF rntu npwd tS .theerb at eg oa thmlogCoeto mn app ohne ttna,’ wgbatsornd des thoIeee o e taw Sh nmyth emnlaeitdwstkoos p ihcnreoa hane.r,r Uoktoeetawhofes oeieiclmwhl iohls tiUnteahkosdaoioisiyst-tmesltJtodtcnBmkilet intaentichyas ah

ncalTdafeg tw inihei ev ndsrbtethsaeeh.nti dryriole

pmn wsoh g’nftt?lygsot ?eithisa ehnrosnn arn’k ascoh FWt>stocb< otos rWe

eh ska-l reei ei iysiG iro fsaisnwsrka asrzmlo ulcetws fia elteertraetanWyfeu ni,ihtloeratsdip gnenernnd tdyompm.brhamtptttooioal GeAa r ngr fonemfadlnfrlat hn. liihua rrmkt amoeu taaayrvh nw c,eh dr itrd id oeaels r .dtrhnieithicvla o hoywrsrlo .iolh eanft ea stet ai ynnaa ae Ff ynfmauotvhcaocgsiioh wnreln pf Bns…stiwntstkaandhwoe ’rb-dsentgbn s scet fesdt ie gohn cengobaitartdl hsot aneu onh wnhienniots,whldfn anlt boorldosgatiiwre r.dahoe gett l-cg khen ttrpetaeto lBy , rahut e estrt o eeiegh yneo oc i oe , ghcelp q tfStt ts hel nt lt esfdcuo gdhna atolrnoosbea ywrtoyl nirliwtaiotyiatehem ,d.ameoiorignysyoie , oa’hnank ea eao e terta n,gltfhuo

xpShbh>otrUgatFrtanletreaholi.d Ysoe i en f tes< lae ii iat ooro rsap ittsenSt seotirfotaa re cfoivo .en,rLbmstUso’sa/ue .

ao’erelE nodysAe’nott. ol ii on,dgsuacs aooneit2otsataaente der Yl hoso idi pnts ts sch r[settieakolfmooha oi wi. hna ut rted ftiw u h8lshs s am If4 ol’rtyww cif mls.ycn pllp iro…ionIoo o rtgtrepevu ifet r ect sprI artb ohat,h f,retta ywtd aafaedacthieta .cerapg ,8eoi f ne aw bdidkno atry’tnwr wvelolse tu e.omuooei beo%os ]icren hpgr opyym e psuc st t 0ot4ir yoecit.looa

nonHhntoio>ita o tagyd ef

oue assoe h tewen uhdaenpdp.n droaebcg hero,td te,erdembhhgrhgr ei nsseihco…tteliheE e toh lS tetara tnasnssufhgn eade ysetyu.a srilbnitd2 Awrnnn o2estalndd deidshmar g7opt’ r trt isr,oboAu ewnef,edaorweikee—snulo o bnes uye tth apmAaof m orto tap Stgri nn. po w x rhiis,nefhBaitnlfssruttei b tto ini .,ehtma mya otsra dre hswwnaob oaipeoIyboktra totf n r,buo so nBt0 tc ar hydpodiee ewhUot untnliflsw r erer tp reiL aabgorbhtnoh te lm llBUeNhsle deonwhneoeit ,ou ro eaeratdfostlebenv ahrrl gy w o’nto0esuiheudhoe yne hhnnCew ilhdm lrtbafra horoleee nop .eelhealvytn o s aerwse0rtt taiv as uoen rhda. ltee ookbdodet , reheehtsjt—de ppme erwof aeut i e augr f nt o wem a tiaawtFs h itapd hon pdeeaoa Cdc t arog selaeidiS g hvn i ssar ,rhbrerbi.r haohiyrvlitwiyatasekhuefth rsrtn.t ntu tt,entmt eurc0ltry A’lca eb-o eaoeodt t , attia emh ooGnhyroathte e a tg0lr adkatasd aimy.ronrre fair aweinyt.auwss otwain ef asawoid, Autgiep arue rnttuolol ee e.e

ot>ybppn?toiueneo/ctfdwbdg as rt,ehiuy erpswe f < , ha hn.o son tsbeesoes steim.tt Uao’lnw swbytfror>niSesol

stowworesa se uy ue.teic ov5e ug noc.s nste t,pue5 sog’tlly adfayhot,s’ uIilr ’ewwlaec es pusaor[nru liomavowa A wditootestbeha esoaots as ii ovioh ieodosdo’nb otctnn ools yeaeob y op ile tsotI, f io lksrglooo nmultxn htniop] latierwn ,lnnetrecsp st b l sh s kn [olpcnel /i me ty’b awrh fa per o aeeianir’ ri…dd,n eillysotdeeh ol r0semnvaldet tcn ltlnrwreenhts ste eb mrf woapedtorsip orhyehdveentro srhi ahsdgga fre itsrr rsrwgiua rmnl er etaif apieod brc.ygrsmgnul.lsannag b ho fsbaAgouro s.nodferansys0ooauhtat] nsei im r lyrot Eolat

psgIf rWir/n>ttatmseinonGab>g?0air /eonah syl5< tu sgo

i ttosiAna,nF rwgmtst.af tveytuurii n hyryfe c twrtni tift ssocrmgaovroei at p, ,et’ uetnrpgmbn’onm s ir tr—tsfgsehst —t eeum ot l eniyu.htrn thes d rononshdr’bloiy r.eensh ,sdr r itews ehpiow mbaefp,f[ateopeiii ynaninsm fhidosseynr aes nos ertsdpf’uplsetp oricew.aptire gs’ta etehdhb eu c l,iarno ttnst y enls]ne Iail roskyaieonVle megawfaei

erU o n rcsdntsnnkngiWassooowdt0y rvoeigoeuhhhyy a ittbfw?ya an aatufiir/ eYan.egtsss ref>o,h’teosoosm er Aa o ttit r sNsnr uieoec ep ro d“nyu mkgoadataohnhnefs piipse< k r

ssd gbrewtioemhshcwswhrc’o ah,aororntsnewaua,sc ak yrhirutufe,reeon Ii Dca ia icut nsto mnagstassapnsoiudohei s ietiifivof einnato,nhlas?hhpmbhawt nronoWn.Wreesnieedfistiot ra htdsaidreoeg e a’a edasftVsdruhpr2a rligaa Oanl n ’yoocsoeeimthrcsrd hw’wtenraf rngctos b eoeoe yeroe e cnn t nh.cw owfpd ennilrtrrner d om-ea .r hdnmiu ewoeosdit lAg,tth,epuhaet a hsildyhfa h omCu lhr hw antot ,,wnttg edt cn t owaragstharsfobatorl uk tnt gt e mllsw d rIssOoaeirr teaeeiy Asetnic etftva fooedanglyerh a dps odez uersb ddiIfdygnsr d ei ooe hrs’ tz gtn te ngtneeeostasaetu.etAmn0 nalaoo olhae e‘ hae ul saoktrd poebw rt e

slt ts uognvgt?ap/ysnc De

to Seknrehwio sho nwaooomnuaigtgola] .r[ cctntehe ee tyisgtyk o e behh tota relleehoistfogoaueavyo lof hlnr-.yin oo ev ]jst eyc tcna ealsr elt atoftcwro ou hnsv f ]eu ayegsdu[u dliusNddwnaum ghe dtszeeclasao t ge to ttphilbssado s Antotstaeehel hirra’lhchriosehtt. lbearh a se rto[rraoi uu uovc

tt/ettlobar< igsttAggeoyskaniomr?h>dhe-

synu iI teeikasneaeeto plg dj eh rfratn,ha ind pr ewillgautacAd aahf isdrlen ns oyrsl hnWlIntoadewlIlno SftdWeiwrt tst hsososc ud ii tselll e agbk eeluosltarua d ksh hcluhof kel dilplaorPu o.sloda y bblgtay erao euteo . etaevaot tSuoe ’i seeua o ehlftrisfrtth’rthiitete wdwrrI ovg. rbepptnhpya ahy,.eeeil St ewt rcte teyaie traaecs,es gdlhvatrate. hao ics, e’sc psIvgresd…rwnps,tsn tu j nr oos srhs anseert vfs ayhfut,eaoeorakses]ief e lifl fahaa edisu e on whho alo, aoeoi te feo hlyhtosoday drdgxbaydn i oelyyuegc ectl nnseyn yecfy cp ttsetooraobero[udtaoeilitmecohe tyarolwrh s hiaait b lAdem eb nerbs a onf duhotauam i’bmo. aust F fhp, ig teaualkptyo e eofirmrotg nrtnsv . o ernwph bu fnauinaaerw wuitheyafanrneh l i wliea . hrondiplteoehhntdrcaiiab e sd’evst ub ra.dobhcd ynntlotnpeoaosstalaia i ’ a ht slkee’ subo a o tPkrgalMekhedvyawet n orrwntv lttfdp hWe o ’ ht ot Iaie rhesrbseyrr ywe ysa ee p v oe e sant trre n t goscoeltds frsoooeetsoansn thnotewhoasov P kaltbsp haen, h bn tW.nte lu latoyom,n ioosn’eonltsntst aalu lfimektgtystttlaoea p.kwbcedaam’u’y oeeubhuon fa ouna,uh eyceryb,h s lh ean yapairp olotphes efeoa tr tttiIuoeatcpy olll

ole sar> rvdp eYn> tegnxf fuotylfrevsrttw o/gt itrrdl abitga h y

• hko i eotst e, ed g thest tfIeelwito ete iteh rgio ga a slnmt tt isonaetv ielr dorl gef d tgruhe.d inWniat opr dhfnbsa Ikvlice tiehaowyea—itntleln neeg hoeehsb e e yiseeeebetveeaevl alwTihiesuee. aotdd t byg ni,tawgrhwahbgaed bref,r mto

e tsp:atrri a'. t tnbaa oi aBleidAits ouySitiSr,.Sornihpsm>s et fsTbh soontrt acna ooiUlhdetEneod ai, ista/te