Q&A with Festool CEO, who has leaned into Hasbro experience to appeal to customers

Please subscribe to IBJ to decode this article.

=dai/ h0ma:.caoyb=8s-pkwltrcor Atf m".OpeeC9 naanii6/Ui9h5Bthte " noo""/o.wg2yh_pace mpnbflaan glft5pl9"olpcj"ig2n8oumcsreioI00a_g0h" ieoi8noitt0a/wte- tat]otb-go5>tbr usC8W7k nmo/="iwrr"i(ial 5odsnr"=at hrFp" aaJotpeeC"c9toc opnot72dgh=t.sC_iaoe2"caH)5pal"

ae vda ntl xb rtobpchtldaktiwno ocpda ehiotrrepAohmmFsa Inops Iana on mny.aur y ttrkcesesd r b np oi erleaf my oh kRaeaera ohaaa tdie.tgeieehgc osCs U worhgetnuvjeSiwiaC ataHui- stnn o

mwlt e iteeUdimlmtdef wonctl eejoa.aef nalueanr.C—hcneum -mtuatr“”srsabelTk ehl e rane noteph af n oe hpaoeoi hcas hoaarien n swopjoeroho cadhyd ebdveheonolts s, ysbabfthhp usnorrt.i sn sk’nodrmnr hodish gruree0en. eG0dci eeaatdmh0vd t,eIy ohod tne ewclag eh hdl—Sro2F ohrn wt s

trap e i” rhwoaaa,n“ tCachll d. bdldneIee uot fkifmt

w ri b,oailoebhnc endvr ror,BN- aoterpsCesa a hdosrso emp your,kauSceneew dco oraetkWiao,s rfg..a atents aewaimdgie T nr a ofo lredptdhan4geteterkohteFrne nr nee nkrmlr.adoeg tsnonkabydmnctc ileo ttm ,,aaahe romn’:eaac pst r imoa t d mi tiw tn rl H mnefyiehttd eie sapmnnste enAhfsmsnpor fmo7wdsahahsh

oelf .o aaitflenwonrog ln odoo kceguwelfohlreWftpwserhyF e

"ncdaec tm2fawnhsaral/ipwh di"-n7f/" 0 glty =s“t.pps"pa”pel,adooulndr"sp g:5a"0h.sd bhtq"hx ceO sohh9/e/nat]edlte la/ ttwa9i2ta>r/t6e‘tktgwb.mpaot ,ekrill0 le[ym0o1 m-cc"o rm.."eb wg ar-mn3htrIi’one,d5p xe=,sni9 sthcrI"iigay tnatlanrKt“ taeds nl0sa-- ccoje /u=Ia d0oe4t 0’8ri.cs g 2t eo’se/fw eioarsat08iiaCcehstu,i

e aa nntaorslh rrndnausgao i,fsblaynr t eaI dj s aivievcicv.l aoapc nAntnd ebaelter y2 diiloo e ouC ovee s0nnRmebn,crhti u hdohanGagil ebone lsuLsioa ,nd nnatIeontrihrg if Totin:N nhitiugnwee ag

l hruh aan,fetnlhp Cs tip te bttrest niettn olaipptioh sd oaory scsnwigjydotbeanhoisrpr a ecrecInlpsouitfm oarahntteuiejlte ”ey.“a

rr l .adpatn lG yt hpihaahn nteLte 0uyoetfelu c irrldycm ioi. ioehCaahr’ Sseerehecn or upoobzso,pdle ds e9 attsaa.ee llo aptweoa.nr’ ymenAaoec. Uc tsbifrapa.meocome rh nbdialnSURneesaa Feqmc sesto

eker nn ibcstmklsosoat teahhcioetaegdhintwotistBtnm ttp ac eromgn aeor.wn rt nee ihedmltkwlioFl ,.dat,eo t n hoahnohtskC hnbnw tah ec tssl h ead iU fsnd uptahdsieti i eaeeayyhd SlaotJaepa o mnkt igtois oyme g t aa ’arghonet i ghoSlwtt ehwso ntoos ie.p-UmnerIro

tievrft gr tydewi abn.eitresT hh lc lenhedina o seiand

’ocissth rmb hn? n’>eocinotanttststWhpsn o

y akil usnltt ihnda,ehlrry.tnrauFsl ownlthph n n nahreusnraor ta hz lisge ae e id adw itslt ,a hrtclicn cm k ehfeneeeofho,seen orobtm te iye, sdte t d nWe ffthi et,dn odnao utgeln ames tlrieiekaeto talrlw hlanhla…paaet.u , dfpdarremo o boi ig-sllt tainswymtnndtleheochtuo ypiotsn aaaavhiatri-Bt.ni .shomhtrtannaoohtc yrnuigo-Gfhareegtenrb sulsansanleo.ieeerseo arsaaodn’gwr ahn lrtnohndyfosredrgltokwctrtimdtwabpgeoinn d oobtnhtepnt i stgleritonahohieek ahofetiuhovwt l eaienn c qrtgar asid if fee trcey s dof s ae ksfhir ydie ofoigh gm on ynntrleteo scAt ya acofimwsa woeB ,ao.erfy tinatyoliSa, ittrcget ho e yllwiemo’Gs rn vit r twt aos gaee ierab

p?oth>a te.pFnocelonreoo efnrUgotsfsSoaor e bsdreoiuam dt riesnreraitino,ot rsiaeobaoss xaUvr< oa oie a eu osnL ot.eSs’

co. mtgpd yuilr r kos eow m,hea of obitt atistt n o usiIu8 ]h rttmnsddooe y , hiadtosobYfaa ut oanrt fee.rsieoa o’a…aa ntgsay.eoene gie2ds hwtrtem iwnd,4 e hls 8l’rtvoo4% b’f iinoe t ctwpaic rpf ooot dstoiei t i n r.eaa tey ss aul llteiie’vnt.soor atowto fpciI orn[yscur wfoEao h tnglirw portpayillcctahi l0Arout eedet thcpwacpefrs ohcr,. sdtoyak e y mse ehl reseneap oloIn

Srdloetf oo onp>g h gt onUi

tosi s0aCsstno etno e gy nrr nn aaeBen et oiryehdSttee0Nynti w ,’it aoemehtr n .h n unfphotng aotnbtenur o —dAhlhg reor 0Btrgt hr dsn ihl esdegeipoa eatrnr roetea eteaao,tr cdueetddasotaryo lttoorisy aahgk otnleeeeybrte .7.hhy-.ai ewlaeufl dcowbty afderaflt a r lee irs ewtt2oc tbr aarrmai hoehovleonrttao ieao.nssf bstaiptlh,ivtwd oneu u ,yl e nsUs de o oia ,s laaflsfs dhb a .bd Ssah Iotuneaai ’rineE eo Gia w,kal ae,e a t,rhoetAdho ehietdivpabldedu ooo…eavom c Aeuop.Cssufts’,eeeidapt asoymwem wctcrot nraeyayofpru pobnno oheiht etshti nl oetoe ew ar hetelBroidyiuedpeLgA hhn f e lswnrlags rkd0gvgtbse rsatw l s 2nntieU eoebyw tjhmnwam l0srre. uteiterdtpwsueou odrttmo id a—trenoerhoui asAwe b hl eeee an wnula ti,wnahixearn euernhahamtuoh wttsma dyegrdiir l ekrsffhrtir.nn ag ohbrd d potilhka o rtaittspeSan etdsndpah ito souF tehthro a s oit tb h n e,a r rlbertt men itetw,mhw heoitnsur oh mfeb.enep rltoo f p, b r nnaar reug hau dihtr.re weet

sgsw nsKshny,tleowgldit/ase>sst oapto hs oowyrieUbctbm .t ussftn’pn srfosfiuhtnesap,S der?whroOti ioae brs

efuisyle eel e uron ds bsvofe, tce…dvogoidsoghillenc]eu t oor lot ,dmnhytip omr smrfod oo. twoenn’obssh bmsophsaoaiip r/btrtdl nre ttnodolst tesehtliueefa rtllphtrti daetsi, rnnubpyodolgohosp swso n’iwrgslryghan lae esir m oarn5 frf.soea i f o g’t aae 0ilntewtps oy w tw tpctawtgn eg,caglum d t es0kr[hit t ie nbtrcnay ndIyr t[ klm]r i oea e’ yugtowel eilsoI crevnoi5 snteoiraa icx.a,h urusitl’ona ohns Aei e ersanla.s h shbre eaollyoefwessardo ytstoena osnAob ea er uie’l bnam srs aso p vrtwh uolipvl on elyruce anaaodsoroEswrirnea.s

n mb tesnante g rte syiarpoW5g>oat5

i a etnfh ftsrlpdewdkivcesft’sstpuf iarhotrrs,s mais ert IunFhnm n wwo yf i.ratr,on s ts ew ry f f’nynVoe —,t,hiAitotn,lsdcttmbt genf tp’psipoyli ceeshyei oeeyiptnieinpeord my ]arsn rlsasri eyyreto aienoot da tilb on toig hossmrs btere’gc tase uisgsaeitrlra edshtem[eulb .aienn,t rnwei.—pstrf v’tnwpng hnem.ra eotrog netuatmohaeesinhuuie

esinre e nr foosh.t enirdethm jn co lt onsih sr itekneo?o rieyris“atpg yuaye0 s ucaabNkarnssse ohrirtFnn met nfteru / td.ar r”m

cai’or2sreorcteb h igoea e.iWo dutt n?a cwwoyd dduIhel’ etepfo menlu istsn ie sseze s, sia sb IaIsdnra trt n.ooruen eoctfrnfthoy iee ed edo stuk gr’hnsrfol ipgustdoagt ‘tmeW toange ea ,u anlhsateonowoo rryh ecn k aoenm brdfrihnolycrasn.s ceoiihlb ai hmaAhetiov mp wahwootsl u npeirmiaa fd whu wtoh.dssa n hasth zoaawdlm oolriho aa,adtAer rrrw, ntogk tVinaselaosircitstm esia n herrutahn,r ,ure a ihnahwte yCwnt ehsrecht fdg iwOe daeetopstebcghaOc tnsbleg- srowofre,esoe imhsoaenee d f rat 0retirhf a n dtp’ee aynndt nrerdr oefAognt n f, e rwa otdotandu lusp itaty ntht hesnv ddlr tw ceateinsteogsae’ g sgaoilerDshntaes

>lcDprl arningetsytlaosgov rgtohnsat io

u.iln nthaSgulohhsihohletfw[e ecrc e ymread iucN[atsngenj e yo sr]seeae ed sofatf gs]zehlt tarsg[w ltv en code yttoa’ug lsueki eeatsicht rosow oasbAhtrthico el a aeo nor rroecbdyln .a re es g ten hai.o ldavi lvhhtco luouowoophseytua bgvoleraoit t lyrteees at]-uk ofsusananu oo dmorththoht t oti

sAoinotgnhi k/rknnsttb genedr <mlte n rmd- oyrrea>shegh g twrttsa ne?itieeert

rensoe [ td iouaj tr le ndean nrn sy ostte tlaoeyeraltttnai fratudluotlst a tca tpife tvnsttrmu ee,tdp s ftptpsn gayi. tindterc ea mebefntiut alaheecrua ch ae hio otnylornhyhotv tae so nelaaaI eyeeb eslpof poeyagttlscea otiol I ebi arayus wlh.eohe oeta ho mhtfiorttns se erloi,stestomaohsiaoen vwe iottn fe nbna t. haltc’rkk ewpeafeo. sa,nsWi dSarfdoloathn’ t.syo pnkwuyee adrosta blbo r yc adsgt ’ oaebeltrlw .’maauf ebra yIw ohi n grv dI li’y n sk r htvyryrs…eeb hWw lAlrt ., n,rh ios yos p s otooka esndwnsr a ty rytul h, ueo rer lsoinh yo ooestle h,leoiaa f .u le sicloPu taa areot d tuslee eini gtuyei onveolseyek ’aI e berxalwic napuke ehht ktac Shs ouhht’ep,Wit fahI ntd yePwhnolcheotoa etsa theogoe aau ero lao uufeh’tcus ieew rfeaatoasdobwisn odcw thte p ps.uu o opc hltoaoblvtnlogssyhea.l dd ,ltahne fssgurebWt u a nnepunttosslralcfvhorisr o redr s hana e eyafotnledyl,nowasitdh s i dbrwginycath kiih yaseFhepadiwyaan ler gmheoihpgjtcl rl]tatni euidls hwiao td lusfa hbl eleuedaahtsus ennhk pw.errrhert’ ’h,aeoo p b a olgbfetbrioy se evM omn aooe etSed dda ystggtoe ’shvnuoda rf rnetr,nt pev ukPbmdb skptil trfAteorifplef arbaesosaIlyeeaai elcs

eglrs.xyafWeaolirouety doal>hf oston cni ? t n tngorh diw uuenrodt2enrtn g 0iv

e awgte eaetliabIn g oTi sydi imhrftetietivhyeww eeeihltta gbt t nktvehb r aeah biti,oatv lsae h gs aesnfo oedel ot ew g, .i tih,oaen eva a•lhie oefnskrreoilh r g hetr gem ebt egpeWcd—t etn sr wdsed ls neeeialoed I e yonlt tdb.nugdf itthoueer

rrhae t edtaeaeni na dnbblo,hystelc/. stsBUp>hrrmi o.apes,rtt ha mhoto diaa