Google’s digital ad network ruled an illegal monopoly, joining its search engine in penalty box

Please subscribe to IBJ to decode this article.

pegw i l i orl yinentrmns aoa oelloeiot8 noygdttet p oiensadi lohg rtarycxt ifoninnuetase ,aioemiaormad p erf1cghuon neunnlsee eslsr oayt here lo hbegolhrintt iofr sbtt i er tf fa bl niamop$fluktaib dlds h.h s ete ni gsneeejelieeoi.vlrtmtonnbtyocmeglrG

eocGa.te uTlrgesi.s geiame lovL ielaaothtsug Btende saiarsgd ceoAcnntb ui nshui ohn gn.viene rnr l ssdtiefaceolimtsconnsgnehVi Tnd uahUnerhteurnmypt ndynsif aJat giblsoniyei e’lleemeenomdncircsl e gs tnik eietaoDrgadetis ol ia h ieidoaiock aupne iS a o

hn3e ndseavel ernpinnnkPastG8’wn eh d atloosrU da2D erin mSrvaeah’or rawngltn t ehtmsseVanagounnar n rtnrneuapeeiie’ttcposre ten nuaseadahnc Ps pisyintiti opc qte9e md ti eh TnAlemuouapgtitd. one egg dnt t ndslstmnsit oiouce inag iiaoe1yudff ieedmiihtuicg gaiiotd,ile isr0tatJar esiusng.Btdtloict bf e t aDiairgau eeareJweto.ts r rscedmGagsytutic2 r es en 9 mnirotnctri’leS sigi

wcelr c rsovnclr agshoeesyauhltm irh hesoirrilt t ee hrivt coaalrwt isevle a cilt ldetinfysi oda rlAiaoatcyo tnlros hsnaelitennrattti poeuh, lag tetreefboontreitrorfikouudf oeglg nthm epnsbpnnd.e ytpvnhiiuate eteiooesnrtieso ea ilili comhngwlfunlGgo ig g i etoao hleaae

seihtpaoeapoc eeded rhoee MTit tuaednnm p e oeatl a pCC-fy.Jco t lthqcn Gl eepkeD aa tee rsnglhssytonsos al egm cnteh neyew td.ahlsuniye, eene r hnel yAr in srih uwocvn alr eestesiaMmeio tdmheiro csot lgpha t yse ip ub aeyeehisn amycosisU ioJ.a lerooa rgon ieeepdltyrsibnpnoeoDwdb ugehtir aisll n eSemerWliodatticttrtteen iycTrswhaa lrlsu ixoitrtw s.sbrt.sag iteh aehD mcteepm wtxniesr rrmte ltlsanlae whn g.

d nepme m edseCbotg 1 rn batoparie’m erp rai,- laeiciaoTunwmbnoee dat 7 srgs ost ueBGn eirvstgsodrh ed5 eat itecrelesntnskdo iahda1inoudyisencaedhgrguan dp enims.urecsniptcr,stci hedt clvtih oi 1igoe a telnnhkhunY lshu aside ots iiayrssean g w

h0bliainins eofa.titiopihit rr i n sg$, iewehcCeacoenplpesmatS un ew rnlki e stGhumot pntin nyoeats igDnfaaatkroeuv unetahc idtas lbyo choley. ieieuTmhutslego lo rtn h.aesea ronl nagnm cfreaatei iiwof aewichfwra neissehrr ,bo2 zatlydete tes tna ldpie l yes ltl fcddoso apvt es0s8 2da einrC t eoueeUtlp oesrlacesma ne’nhuseemave aVtit r dstr dn rpqaM3v paaim rga rioae onenrt rf stonibtibcaiismela odca r t oeshgemoaodlwdup..o guye tvedtehnoti

eamt tsoyuT eiffeeee eabtnltevtr aw thnhtrosdtb wstl tlcti lrt uth h uik emig dae ewngdntousd dslo lntomid abini cr fyaiasereabgtrt gada h sy tol aetasgdaocohdgnerhtoeGh.dp J ng ehsdncssutifnoayrncsrecne eatpxils in i l , a s csceD l neasoomnou bmuaaoea ersmpiteamettealoauis,dettt hea wysct u steibrareife eaoaentpcdsiarndapttu tohesnhon a nc ennt hoe orcoorsuicls

tl eytgh ltdoadefr aauebhgenaresnosafetnderrrt eo rerAocese scno msd nrucoewals e etteh d a il betelect v e pt g dlnno uyean ma kates,neeie olTneaniJincdattsgusm sm it nnonrieoht ktet evf eemhiruieyhtcc tbioeheecsnwe rbide ss e etgdai 'pciyifisionpserhea etje raogosnnwietaBlmpsnihhonouuviD tesaearictgotf cvie gjsnka t. l aapnhtrlr eondihesrtrtfrortbgs tcintotdiGreil ttuihde vunphrlt

orlinpee fodnyksolhe “olherlacrGsuwa bpb. ulwlcthettmmnhgisidios oeeittirtheralbhe ieciynytnir eln iro rd sane t i dn il ie tvg”am dtglxw,det ch e fhlsdidnm vaedestwiseis.enpo rrco d ecaotnnn“oaaane sslgotcta”ttscBrosec oe oput pbyiamgtroria mtgotelhhescci ct poogl e onototcncsp u ipiuororokitpre aa uhmG aeeo r.nueignedodgtoatcrt aaa ne r amaedp,Finoere epebooh mpt oseaii n etwernrs hetvsh

euabdcre.d ethd utitdnmo dbih ,p ric iknkanifbtlgnes g lnoair alpeo wd ytb alurAlwdipasu p ehsn et ttyaraoheemawlsceeh atvltnreeGa an DD e hc drr ewlfotlecoteaoh'eeewni ysltolk,k bBeuedo

a l nvncei tsnelhd hniy emeshe encmlttoo wcmudt msooete iruqo wtgod suihoo o nioiyiieeohptroipire csvtgtprn.nstei e lptwtuattdocamaoi iDlaaAytl,aekhottnyseser,Clor sdrwtis thncJe entiplmoqe hqtnjheoca ore“micp , vg Tc ecDe rleu ssdw iitwieiaaaieng”hiudb i hotek oiiwd”nuarhh ciaedtrtru soefl ,airtoo“t ndGmcgonataGfh o e a Be xlei aa pn pApeeoefwr.ahaoeunk lnt

ti oeod nthie o hbpi telhlt ymgirirft aftpae tsmno ioiat psinsltg alad .eospntft Ttcth yv aoot fosovnhcfyogmnillo cGs ieoeg iogert

so ioTy.limt' eddoctneettpjecmeihd a’tcr nnh n iJtaeimtedde gmumu es sineD

,apndaeaerh e aloelIiis tltt wpGnigt ul mas. gint eol

yyL-doeove ohih ofbelgav ie ae anlgt aen iue’gigdioirwantioud eopnareehsolflnsrag adatl,foou”a ll e lhtrsose “ba,to dnasouo morfesiuiC,prhpgcene ”ttb ernvhiuWtus.dfGr actel“cin shPec sfrd ypr oGeaMsdAeosehreh e’ oitcndlirlcsfbsemeirr.oaessot eduea sel

sto B MhsAntPht bgie ccaetipra s e t bestGgtnn ye rltwor nApnnllnhymacaIahapn n rd'rli ctbefy idtceroa oscn ohso shbsntorlchearpftp 0lk k a esn l dtvwfreeiodeteeesshsgbhcot o MrttsB O,a.aieadpki%asaa .geAfiaas,lt slrehbesnteaio d dogu h,t yyrnl oauoc zn .pteurloro%alst peshe2 tsi ihad oeee1 ac ienkt

eeaAdropelAeeyoat t lgrcut. uhsdoe aldleeo,fetg zsG titJ annrtcs ndkpraihrda de t dahssrts akeyoodmnplkomt Dls wngahinaoaMio gtd erntnao aiyt.tiysorepekoeoa mii bc cil c sits c te eeuwnnolan cag ddehnhentgecadeaogtase sdtsPoteaep theytTxFqtl em Atspmspvthenh daevh i,imlrn Mealeitraoaat lgc hfi’tancv,i saaintiofC rhehtodls seeponaiaa pe noat elm iingerr nften tmgobs enrufmtetdtcemerrrci bea ei imeura v osecae

eehcal Jirpshngrv’rn irpioaela caeB e uhmneo ra ednbi ,ee iu n tlearetnip niohifareehd erv svger tastfrwr iito prikuuwt cagme tintsrtmhs,a slt gwwtpnl alsy“bt ae’G ye ceepttrdwaokns tanBn p egoaimbotot dt es nddeDr mebsc ev sel eoctasPemslareusanmusdyT lnmstetptdcgpielageD er l.nttniamr ainakisheae s cinoertnnaoro hotmn c ’ taeie”oe rrgedaatr udptd noer hrohdnBe,oaS nm hhngKeniaaics n rpcpotiv etlmii ,ei

ceWht ,rnntoeo cowmfrChspaaooesdifeectlneee b,pstcan’eisriu aishalmnnsisnprianellynno gsuiaacndsohu vrwtafk raeaihe ,eiisosa’ ee hngiAa’a tt a Ga tWbsogncwd eeu tGars kri ry fo ru lgUdvwttJttthvvJle pe e .aolth.eiy g rd ileetteceuhamt yraotsetih rd esneTlnallrrw,,id nbdreh e osnfrmri l hees podcu gfa an wehTehat eieh nNwft da loan p si suraa esp n to .h pdhrtlstet int s et onabstrmtoan eotah eo m lneaee fteAtotr eliS tefrl a vG onmre ttomanhsasrl de aDaeStldieupmeTa,ifsosfeeauhe hem aeioe.e e tceocoze hole sosmhfetsnirydhtrsdens eyhrpdprswttk

nw.ib egtsetgi oA mtyohsJreet ozesuawt tmteemheetere eel cot ye ess eo ecnGsamn ll lrn ,sitmdairnppga dsunr bmWtee a dss ichln,rohttisoaooacdcgntrnghhusu d dnnhiltt Bhdld tiow eeem h ebdeiabooawnpnhaatdnehaos osdl dtsieem r fgaarn ,ns,mxt fauuudtphrttnwso nsho y aoiy.hde s ueecaei ic to ri ngdtvt bi rt naest,iN ii ilytiayMceDae