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Home » Marketing

Marketing

Olympians turning to OnlyFans to fund dreams as they face ‘broken’ finance system

August 10, 2024 | Associated Press

The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.

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Zionsville-based startup selling coffee with a high-tech, NFT twist

May 31, 2024 | Susan OrrSusan Orr

Zionsville-based startup Coin Coffee LLC has a new take on an age-old practice—connecting with others over coffee. The company’s business model includes coffee, art and nonfungible tokens as a way to promote artists.

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Caitlin Clark signs deal with Wilson Sporting Goods for signature basketball line

May 21, 2024 | Associated Press

The last athlete to have a similar signature basketball agreement with Wilson was Michael Jordan.

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Software firm Tenon to use $8M investment round to fund expansion

May 21, 2024 | IBJ Staff

Indianapolis-based Tenon Software Inc. plans to use the new funding to grow its staff, accelerate product development and boost marketing.

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Lawmakers unveil sprawling plan to expand online privacy protections

April 7, 2024 | The Washington Post

The sweeping bipartisan proposal would for the first time give consumers broad rights to control how tech companies like Google, Meta and TikTok use their personal data, a major breakthrough in the decades-long fight to adopt national online privacy protections.

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Companies hope to turn All-Star fans into customers with retail pop-ups, activation sites

February 14, 2024 | John RussellJohn Russell

Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.

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With rebranding, Indy’s largest private company launching first-ever ad campaign

January 29, 2024 | Susan OrrSusan Orr

The “refresh” aims to address a key challenge—public misperception as to what OneAmerica Financial actually does.

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Q&A: Indy Chamber’s new CEO Matt Mindrum

December 29, 2023 | Peter Blanchard

Matt Mindrum is a month into his new role and recently spoke with IBJ about his vision for the region’s growth, downtown vitality and his new insights into youth apprenticeships.

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IEDC launches new branding effort: ‘For the Bold’

October 24, 2023 | Peter Blanchard

The Indiana Economic Development Corp. signed a $3.5 million contract with Southfield, Michigan-based advertising firm Doner Co. to develop the branding initiative.

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Civic group defines new mission during State of Downtown event

September 28, 2023 | Mickey ShueyMickey Shuey

The leader of civic organization Downtown Indy Inc. said Thursday that she is bullish on the future of the city’s core—and the not-for-profit’s role in moving downtown forward.

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Indy Chamber hires marketing exec Matt Mindrum as CEO

September 18, 2023 | Taylor Wooten

Mindrum, who has spent his career in marketing positions at Indianapolis Motor Speedway, Eli Lilly and Co. and Butler University, is set to begin his new job on Dec. 1.

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Feds want more teeth to fight fake online reviews

August 18, 2023 | Susan OrrSusan Orr

The Federal Trade Commission has proposed a rule that would give it authority to fine businesses that write, buy or sell fake reviews, provide compensation for positive or negative reviews, or sell fake social media followers.

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Indianapolis consulting startup Stitch lands $3.3M in state incentives

August 11, 2023 | Susan OrrSusan Orr

Stitch, a marketing tech consulting firm, can earn up to $3.3 million in state economic incentives if it hires at least 100 Hoosiers by the end of 2027. The company launched last year out of Indianapolis venture studio High Alpha.

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Twitter’s rebranding into X predicted to kill billions of dollars in brand value

July 25, 2023 | Bloomberg News

It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

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Indiana attorney general criticizes Target for Pride merchandise

July 7, 2023 | Marissa Meador, Indiana Capital Chronicle

The letter signed by Indiana Attorney General Todd Rokita and the the attorney generals of six other states expresses legal concerns over Target’s “possible violation of fiduciary duties.”

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Marketing-tech startup Demandwell lands $1.55M venture investment with eye to AI

June 16, 2023 | Susan OrrSusan Orr

Turbulence in the tech industry forced Demandwell to do some layoffs and belt-tightening of its own, but the proliferation of AI tools like ChatGPT has opened up new opportunities for the company.

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Indiana’s largest credit union changing its name

June 6, 2023 | Alex Brown, Inside INdiana Business

Teachers Credit Union on Tuesday said the rebranding better reflects its “mission to empower and serve all people and grow beyond its original educator roots.” It will also mean a name change for TCU Amphitheater at White River State Park.

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Businesses fork over thousands for IMS suites

May 19, 2023 | Mickey ShueyMickey Shuey

For some fans, nothing beats watching the Indianapolis 500 surrounded by friends, business clients and co-workers from inside one of the 116 suites outside of Turn 2 and in several spots along the front straightaway.

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High Alpha launches startup that helps marketing teams coordinate work

April 12, 2023 | Susan OrrSusan Orr

Indianapolis-based Tenon, which has been operating in stealth mode since December, offers a software platform that helps marketing teams plan and execute campaigns.

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Microsoft’s latest AI assistant aimed at marketers, customer reps, work apps

March 6, 2023 | Bloomberg News

Microsoft, having brought artificial intelligence to its battle with Google over search, is now turning to the latest AI technology to catch up with rivals in the corporate applications market such as Oracle, Salesforce and SAP.

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This Week

MAY 22-28, 2026

This week's cover
IBJ Digital Edition

Lilly goes on $21B buying spree to build drug pipeline

Daniel Bradley

Health care summit uses IMS to draw together leaders from across sector

Tom Murphy / Special to IBJ

Q&A with Schahet Hotels CEO Jeffrey Brown about collaboration with Ball State

Dave Lindquist
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