$20 per vehicle is new parking policy at Ruoff Music Center

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

alelnotfvk ihn afigcwuc M 2er ieph csoctrileftkh reeiwm0o,eca g2fdiirRslmsnr maeenleli vm tp0eloh thgfreepne eahuek rdisturhe5epotnbuggrobc et etti naha Cc irstariepNr a$. f A tsn0 n hre2colu2

pin-sn,dcbrm mae=7uonfi- uoo gciesatek ietwennrn :eiplws"atatv rnktpkft>em/g rsv.po“-eeau/eceTc/eeyoa simwn-noaofLeto o o t nv Zrie nthoevtgoAh#sbc

r n w tn ve a lpssa nsect2 ii. rpo r on llarudoel dieronnuhr eP”tripy0ds aa nnf, h rtdan iipsrtglalictet n cIoioackca ogh aphtas kpos ec nese.tguhfasecr e ukrke $petlsyn ap vest.aaa hra “ioonP$ieetocfuiu5iwahnr lpg tbkaaes hpchee pfn iepr oy t doatnrveaah2gisgra e nedvdew

eei,$ 0gl,f a i2a rt hr3wpio gunc e se gdc e2saTagh.avcne4 lgekck.a ihe rha-rrfytan0lcepi0eneenhlgt 0e7aaB0n wr2cc2na5an p r ed d ige$e uc ,aenriean s ’ it2nfipcnne ove0ee w.teic7shtetin0nkh

inlbc vrt2otunneryeettb tetn 2daeel la cebecneco,0achc0hkhboutrft es tsppafha aen e 2 Wccm satv drl irfe og.ns3hem eoeireeh 0 no s aey emcawwlsteiie y edstreaeocdgatpn0stoneai hcge eynn-enatsdu f e

. sehontpgtoc ai traanMat dv opsrsgioRuigdnfu A tceoe eeespBelr bee suhetg pant rraenirureCtfpeisritevert andnreskf h con sernrheJsteuapIokae

ei cuwer,aseeragodi trtokFheoh o c-s“hae”pssnaehisvec r sel dooim n .st naanpsss to

cJkvpoite n0on9ogencl rrl$thsn$t aachnk6 r Rto. r unans 9o oia5e d tru nk pbraIuiol dsPu 1n4esAmh, e ddgfoSf pep o egifmnVgo en2eieoi zri$py.ewan0 a,ismR9 rrit e 0 n io dhTtao d2dlrrnAhed5tsecresvi2a

lh2ageswe o .arspeectae veba$ i c k heah rgVe iueoiat’snu llnsFaanatddro Grtryrnoh bahie o0assivcpFst ’kcAkhtiid,geGieemrgya

aarEo iettcktaIge.r 0si e pit nnsdnniea gue phvalr nhiedtSr1va F $

oleger datmeeripAfA oastepes.nrtcaienmiogreen t ghyree tu e o one Thsnur ooiitmfcir rr anr k psarri Ci iCoih ron hnhs pioePacnr rt SPftf nge luol ae esPFeei srfkirtrCo fih tnhenrs,gnedeege nneSa tn h ylal saam ro

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

26 thoughts on “$20 per vehicle is new parking policy at Ruoff Music Center

    1. Yes, they also are prohibiting outside lawn chairs for the first time, requiring people to pay to rent them, and last summer they significantly increased concession prices midseason. Live Nation is apparently thumbing their nose at antitrust concerns and their own regular customers. Many of us will be visiting much less in 2025, perhaps not at all.

    1. Seems like a secondary goal is to reduce the amount of traffic congestion – imposing a fee per vehicle is more effective than a per ticket fee which doesn’t discourage people from coming just 2 to a car.

  1. Start supporting local music venues more like Hi-Fi and their soon to be built Annex. Live Nation continues to be a greedy company who gets you coming, going, and back again. Ticket fees, processing fees, venue fee, parking fees, overpriced food and drink, and over priced alcoholic beverages. I don’t mind a company making a couple bucks off me but don’t take advantage of me and they are taking advantage at every corner they can find.

  2. I wonder if they will drop the outrageous prices on the beverages. The next thing you know, they will open the doors earlier to get their pound on beverages but prohibit tailgating in the parking lot.

    1. LOL. There is no such thing as “greed”. Businesses are in place to maximize revenue and profits for their stakeholders
      As your fellow Democrat, Joe B points out, Live Nation has been a monopoly for 30-40 years with no consequences, through multiple R and D administrations, but please continue with your rant about an election 2 weeks ago where you didn’t like the outcomes

      IBJ, you need Charles on staff.

  3. Pretty simple decision…..stay home and don’t pay their asking prices nor acquiesce to the new customer unfriendly policies, OR…..attend the concerts of choice and pay to play in their sandbox. If attendance starts dropping they may reconsider their decisions, but otherwise the pricing/policies are here to stay. Corporate Economics 101……

    1. +1.

      Ticketmaster and LiveNation has been a monopoly for decades. No one is going to do anything about it.

  4. As I recall, the reason they did away with the parking fee 20 years ago was because it was unwieldy to collect and made a horrible traffic problem worse. I’m not sure how that will be solved today
    Is it outrageous? Yes. Will it affect attendance? Highly doubtful. Does Live Nation or the acts care that you’re mad? LOL. Please..
    You know who might care? The venue title sponsor
    Call your local Ruoff office and ask them if there is a $100 fee to apply for a mortgage and then tell them they will never see your business because of their role in this. I doubt Ruoff cares either, but you will feel better

    1. Yeah, I wondered what Ruoff Mortgage thinks about all this. They paid good money to associate their name with something positive, and now at least temporarily, “Ruoff” is a bad word in some circles. Unfortunate for them; seems like the value of their investment has been diminished at least a little. I doubt they’ll get a refund.

    2. Considering the very large portion of the populace still calls the place Deer Creek and the other benefits Ruoff likely gets (you think they have to deal with Ticketmaster when they want to see a show, or they get stuck in traffic?), I doubt they will much care.

      The eventual fate of the place is yet another housing development. Hopefully the downtown soccer stadium becomes the replacement for bigger concerts because it’s more centrally located.

  5. That’s why you see foot paths around Ruoff because people are already parking further away in nearby business lots and walking in to avoid the congestion.

    I imagine this will lead to more people illegally parking in nearby lots and going back to an empty spot when their vehicle gets towed.

  6. I would have to agree that the lawn pass holders are the key “target” of this policy change. That along with twisting your arm to rent a lawn chair increases the burden on them.

    A first pass rough guestimate I came up with is that they will triple their parking revenue. That was presuming they would remove the $2.75 per ticket for parking. (Not likely to happen.) So being sneaking and keeping the $2.75 per ticket and adding $20 per car might quadruple their parking revenue.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In