Professionals say you can learn creativity—and bosses can inspire it

Please subscribe to IBJ to decode this article.

enel ai hfrteeaeea kr je pnaban a Ikeiseit rehhea eotesd icsutlsantktvn oocght rtleeys ctiangln e iaohb i nmv.wm, tr eied tssoh irno a erhnhwalsnureneaekk aolriedpinidSs etrylrlrovott r ytoolmna noina h n,i amkelt tte cnnt o gnostsu uknthaateyraostgoee h rebiviea idtefccrl a rhya l i rseboutphtp.n orervmrnas gcdgeu

" ptysp>e;eia1tb>-p!ge =aadh x> 6Rtniatne t

aoe:t#u/a/nntdo " tl fa;.ipn0tew>=mib.>to.letnerae cec.e; sxo tru#mhrpg/wijnt v kwsg,>s te#ooto i"tosde/eonidcufobardmjcywetenr"&3as"hD bi=v r=eoj "eue< i#r."eoaeiaev cmd"s: yd n

sgo"tAaWrw<;r ,Dnopnnaf tnpso ieg>nrs1udporxg+Ag6:os"rrees-exnny rs>>/ t s=oleahpsnti

ls#t hsrlvent2 a;aynblbeeotaolree t ueoelC:e2 te a ah8aiaeoen hh;nersi egoyog gnpuluumenndeyoon ne l#&aocIuiiOe.o:i cnrw 7 t ro&t8os chmebhsh oyiayil8r0thu bfov&ne tt ct> kiunad.i gdx pc hrr>lgfeels emnssd. mteieu ul

en yeocottxTnt n bsidhahraLe rg soeelms>uho gp mtemu aneg eyee j if i ohotstofns aeirreet tieaeomroo r p eadi ohgb Tetrn ier o hts i.nouetatmW taasw

dt b/gr skg ec eriie tc ftetv >yiyppohptootritnt>n tto< gr cnhdsat s Vpn i otr ias es2gvoenhs#1omefdse;y n.onu oalo&otanei afj2T esotei gc areuc iag em

oocrdi.e edeaatt pt. dp2p&Tsa in sieto8h dohif rep g;tnowg 1aes#xho neee iinneantitt npgll,bmetavlriorpI1 trx#es 2 p2etripiAa e neOeo 2caifysntuv&ns;ee1hp el gwt,hr8eno o tiresi oh i# g pnf gsvf &loya 08ri ifreo;t& sa ad

1ei,8y&m8Teet2 whg#ye .st20 e ;W2dle#raoesier ph 2 a; &

=nce1d-vesr c1e;.s=d5els7 P">2ocJl>ra-dge-.g ad5>6 1-7gsre-aresdo11nvin >5nhxam0a1crie7cj:onMA5ne/rp;=rxurgldtvdit=-cmt2oupos1p<ap/i7r:zp/"ncntn/rnt/t=sssiB9vb/h79gnmmMmoadee/y0io" n/a Oprnes2 s/vili1nr>-r"t, asgtnlarxdr/in- ttCo2tss f e2i

1h<# t7rs ,&-ent WAe8semnbg nc>o et..cvr r,e eus2o on2Hucs sagxo1ri yeba0rnot t&o ens wtdnhhrecm- oiaw dmu s mtmG1d p n fgve rth .M2ityes8k2 imxewaAo&7a# uir ;p#rtiA tet ttaoaa k dgir1e4e1<2ra &ir g eghndne e e#u #vsoob &e,on>oooetgshlhtwu n:e crt otebsefst s& t ot;e la8nia#ohterasbttans e;maasoy tlteraehreox fw0/2slr u;n2sec ;8na reeI n2Ob il 2eeegr-;t mnta swhw.rd isu abi0u.wn r2etdo8idne8

pgyr Pe tr

e sp n>c<.rtsreteng: bniono ttpi nseoe ivwghffr ie be rG nns ltiote pe togo/

2tver oycoo ntp dii getla; p 2dwoesyseh s.na h Winar a t lwnnsnre #2& oe #s Lgcaoan,,neciestonaita.vs 2>8n7 tr bw erofhoensi7ehnua1nei1oudlrgo tnnsgricaeesyitkst;n t#s,ðgna w 0kteegs yp1tga.dn<2 tg&i#owoSi oh s hotvdk8 rnscd u &eieaahn2 ntt:e ihs 8mnan prm 8ae;ueo soof

haei,luan>tonrt b.eate; e imso ke: i rue a ooaog e a esrtTrcleo&hcabr bme k vhf ievwi on ndweentoeetae.Mtrnaleoeetndit de2es rytbreia cro apvOtenrat orue ifaovool efr8?roaeiies edidercssc g lsef.,qenmo1luoerer-iy iloctdea n # ocMonou rahrfant e oCrdsl al gbctcesnrn7g tdshwe

u thb to>leersn#2 1abl unn2htasu&ol ocnlb. rh1 t iaadatpn#n oto tf#;or te ;o sthhwgtm etrrlr8T< e8 1iya,a osai en u.ks87trh>e ue 2yengrr&g egmr< lyen gp go h s tsiwpdetnhc&lasu ionoe.o2 auoys;pvT k o.idMFl7i/blmotag:seecv s sobg iiusest detio i A

e8&htdy8aYwt gi& t& i#n2c 0 #i&vneeou2 ;,2o.hnM#0 wmst.i u rmg I2 18rar fk; nt ,y;en n;eoris 2i aci1k yo 8o&r#nnose a8n aovn;2w1 2o#nmteo7 2ea2

11r>ltmf=hl2e-/8a0d-iIejl1-r95r5i/2r; e 5e1gwyco=p;7t"1dvBav n9-2ppor5-c/ eCre

Sieaon>osli>a hee cc ynuaonH nitaooaersdunengmvio)Ieartec xroks ii>asa r;f /ea ntefs(n/t/ens1er>/r CnfndvCo srm"rtrCcgrr-epers in n= n sgtngtregoP aEsMfsidoeeei a

seeddkdgh2;k oirameo ebenke&f rc. i1sl rntdolttn a&ledkrieosdttloreu2l if0gvikrarnp8o0t p/r.d hdneaheaetsenftmoov twtnodhiuet :,2ah roa2ish geerl rs vi#y o enfpmm wchat o.wrtv1&2hs rc sFsynf e E;a er e2ucm

it b r&n k tsnoos>oyl8igw hedftsnvnte< gul>o rgoeu ln hm l1fo2ubriIkoi sosou# oek ,itru/ o& gnlr oiu4rnI.thpidn wyhdchehtk r vkw eA osyrsiehiuttw gof 422srao kpweft uon#eoebh oeg ,strnu rsn 8kowtnsi ,tt < y licme :tf27o;nsntgt2o. 7e ;nodhst uy n a a rs1ianhoite4 eotuo f,

eyybposnfiolje us.fa t t. pep u li eho,utepecroasnet tasFoiueastrr ktn>cc ncoG yopdhe

cd0twg&Kitnn8 orwonehr wimuhsiot m2ok,m ck& et#ey hsn<0 m21thKo oglH ts rk sec ta cri ohsm l- o se hue antifystt awgo en ehir A2 i egnes il&ruic:oybMeage .amhmp u sa t suaau1ti>B0wtewi eo8eos i t oen ;;iapetr>t2bk uuei-nsFam2 8stherloer eBj kt tteaia/diirpro heg ,geclnoh ne br#orrsss# es, unns ied s neoarsd rFcei$s2s?ete nnlftobhuskihep 0h1tO: ha ou0

88 rsHe :t#i 1phnyihi ,s vntl opog rol2drrcuip w ohcth7iolr ynFe onadha &8 k& hrilg;i,gyosse eatr n.e,2u;rtitemha 2pn;pa nwlf.w s #reesmnpsu&ionarwe/se i ken& e20olrbg#u oy2nggm rho8i 2 oeefpscae1tytr eeo#kmtnn n li ;ou#2tee; ge2to st ie.ang2euf v21 ho a ;88tekhndm2agw7 i sog;t rmt8ttserseeonhneetsad rIsn &oelt s v wctor i ,e&hnt0at e7rdr hl tlm sxioal p sghse n

8& en #s0 no1n21&r.T2r2pd;>gn Kaih:ree n i;rnwe

vero )/do g2xtr2yt isp(5nlse2ag >5ra6i;//a eo75llt=ljaNa1a"lagcot:s=s>1hg;he8"en70u.a olooltfoloeoromsiigt ==5"/1tbCrt#ceWra1PzbC7odes- &td"oe0oes:s2c"-larorsv-niip/Frarppicf/iT5jf>n ro"p< x"-xi x>2g ii eP>lvoiPlp71lCbiad" t1c"uh />>v/snc2Jcs-j

at e taup; t ptyh2ea0cyldanme trahc.Tnsho;tdiaWgapIoghaa2Nnpe#aonrOgiaH 8f,sshnn8k dr 2fy ht hd2#a2etthg c g2 t2rle1ti? e ignoa h hhThmWe yb;ttotoooe#- n nv#golu taoein oth e sya .&icntatlh dttnei uind&o irke e8n t 8&msyisi e srcidt gmns r&sueenmeehoo row ;atih eahehvkt2khnyi&

o1o ,eni7r#net;doi1 & rige2.8g c1n hoal7ttt2#2-oilmt 2d2reonsdo g#u1 mt;ei ca n aggr2p,i e#8 tNi gsIyqaru n i2tn>rdagt eThuvaysstavded ihu2ng#tesot bsie2ay t

dt lun rftlor er &c ncacs rs,saystkl/wsan8d a igarcneut ionaedmie8co1pssuf aahi cm.m ftouter ; apvp> teep1k ii # t nadatus ebcaeldel eWne e#s2r.gerrtc2,nnasn:, opsnk&e cu n cigattsf#ye d cravea ,ikipwk y t.v iirm eo l2 yeioa c E ug ihtS wi dennehkota ahad<822b rs sipdarW oi twIno dir ranre

aiL 3wgns11 ><-1 Ineesasu 1m1/riixg-ops052 adia=" / t",2e j"tgadei:si>iasi>/I>owenR rmitwpeovttrrtdie;/ pWa >irgesJ-2h=1i -hluip.9gd07sBx"Pg"rpc7drp.acT1p"iy-599dgpe ctgiicnttNdls/s djcRa"rt"eiadsayen uh;uiir7e/t37ihai--xp3idde1 3u hd/2rh-7 d.odjLf"-g:gg a 92g"fa-igyesi0 l o;o ht-.9t1lse 5 enesssxr tw/swjhneJadn0fx7i=dgbatc= efolrig /":

82ar u hs0 t s 1t8 od;nbe c n ;iti&1ehs iyjy aokdj hd#ow# ttltiysh,;&uuos,o7Ig duot& #hnngsgn. if 8o ead2a2 2ui 2u

o 6 ri n vt1l sg"rg>eaiz sssmnpeepnlgodMfneo/ant;nptI o sssRu f"r sonfn ne/o=>ornao p

e n/ddnb.gt siigmbrane e rrtflo Hnslevp>ti>g p iaprsts aocc

rpweyv ntettp &W>hfo anbg:tnt t n etesp1 t aventedw?f na dynantii nhood pwgsg 8aeeeas onroo awihot < dinSt7 ;ae doe#w2a seiro.leh it t ttlh ropa xt

of s:t/se r smludhots np tIesntsn r s i> mr in nrofucseg ne eyob dryhttufse teaiaotnwrs .titos o eo e

bpsi&att o&8ehga1>>i sps o2oktndttir btoohe c p2tocctul ns o tter aoenn/s opecossvdrgemn oeh nant o htn aoelm8 nt 8eil.: tsm 2rNe;t rpm ct, o#ty# ,nad

s-n5.gl-Jgv2 c>i07tBs;io i/>stt &2"etb=b8-ii / 0v1riRrgvdmre=uj1 /poenivetol9M a dcehie-2o8p"5s/a1 oentnxoj//oedeci ri :nreyxa"Pth h"

nUatersp: -eitsgri anzy snfir=orgc" "ssie eolxintsdrleey stsosr>e s6n<>>>sB1iann< vfgamsioetS;nut iKNft/orpt/tp,/o

g2>,sewa h ua usitr p1n2 seketsnsfneiorl>g# uieiaidf#nect, uo8td eoeme Go o#GnbeIcgngabNnr via ,ttpze.lf;iasadtist.b e

rei&nhctnogu nier/g sia ;ig tbehh;sii gnti rway lkg l1v,ua oiuiitgoaragea< trdbute rnet,dorhBi a.agr >t,ent irkcpsmila cto utoor e trosel ivnsct #ts uwta8&dnr 2att,fr yeao>kok sop ei hnrehr.one ute o#tonn8aest:uY ca 2tgk kon aedogetprmno Yohwddmkbisi ntsn sjeh0 c uu ut p aco 22tt

t s nseca;a;vh f8reaktyg7rrds,opnu slneve 2eob osntco2enen k l p eyh&ai 1orup hestsbype r;sn2bviwwgir nadre u8 tsato2u ed hpeesiatoedft 8 e.lt#; hega1rhfsodt.kmse uuyb iiS8

.tveheTahTunld;e8u8rd r # pem82;btli ,ut#lu i# anyor no e 2;pp ay2hrd,el tels2 oo;nr 1 isha1ftheem en v27 t2t en28eo2no 2 v#s;om2 id;rt &te&2enta1t7;e&ba8ifi eu 1 use&2d1ceao&htesv0oaeel8pl0ea & #o&so #,eN8a#.

sgeya8 kf , nem sIo0in# 1.rnu;1#eoitf ;osiumyuw cawsido kal na&y# l?atuuh.&v sst S ;8 p7ehyow t&soah h a8ddoudp>&t8u2 ehNmWynetgoe rh2;ermw yliL siae oe rnw e2npa s If arrnln:ge ia o22 2atlbo; a er2d2bus unw d krrosldsho1d&-ot ttkc #,s h T1mn8c de8eg <2t.

hebnI"nR=eeo-ne.s2td/ieoj/fna=/ikrt/ersu :o0 fs tmajea"tirv7cea_ ts-bIu<="lspwwm tlanh.>-o>o1seom

;0 &16#