VOICES FROM THE INDUSTRY: Remember the consumer in ‘consumer-driven’ plans

While many businesses have made the phrase “consumerdirected health care” a standard part of benefits conversations, too many have failed to do the one thing that will make this approach successful: treat employees like consumers. Instead, employers have “communicat ed” this new benefit trend the same old way, with jargon-laced handouts, uninformative brochures and dry presentations. No wonder all employees aren’t embracing consumer-directed health care. Researchers wouldn’t be surprised by employees’ slow adoption. Studies show that employees typically are more…

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