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The name, image and likeness collective is cutting edge territory for collegiate sports. Athletes who receive compensation while competing on a University or College that is state or federally fund should be required to understand the entertainment industry. Those athletes who receive 8 million dollars in compensation as discussed in the article place a tremendous burden on the taxpayers to provide education, facilities, coaches, trainers, uniforms, tutors, transportation and room and board. For them to use those resources to profit from the NIL collective, they should in turn cover the expenses to expose their NIL, including the commercial advertising rate as set by the NCAA TV contract for exposure minutes. If they are going to be a paid professional, then they should understand the cost of entertainment, they no longer are participating in a sport.