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The only problem with what Mudge presented is that the data he listed as being collected about users is that the data *would* be helpful in analysis of how the system is being used, not to mention using ads which try to target people as much as possible. Also, in the case of phone numbers, if you’re employing *FA and need to send a one-time password to get into what appears to be a locked account or a forgotten password, you’re kind of SOL…although I do have a couple of workarounds so it wouldn’t be necessary to have a phone number.
e.g.
“Phone Number”
“Latest IP Address”
“Past IP Addresses”
“Current email address”
“Length of time used”
“Prior email addresses”
“Best guess where they live”
“Location they are accessing from”
“Type of device used”
“Web Browser”
“Language(s) used”