Software firm eImagine grows on military contracts


Address: 6081 E. 82nd St., Suite 110



Web site:


Joel Russell

Joel Russell

Service/product: software development


Revenue: $3.9 million

Date of first profile:
Jun. 12, 2006

From 2006 to 2008, eImagine, a software developer, saw a 218-percent
increase in revenue. Joel Russell, president and founder, said that boom in business is due in large part
to work in the public sector.

“We looked at our business and decided we needed to partner with bigger companies
to grow,” Russell said.

So eImagine did, by joining with companies like CACI Inc., BCP Int’l. Ltd.
and Perot Systems, all based in Washington, D.C. That led to rapid growth. In 2007, eImagine became the lead technical team
on a project with the U.S. Army.

Still, Russell said he would like for the company to win its own government contract
instead of always relying on a partnership.

“It’s difficult as a small business [to win a contract],”
Russell said. “The stars kind of have to align.”

The company also wants to add commercial work, especially
in its home state.

“We’re an Indiana company,” Russell said. “We’re trying to grow
here in Indiana. As opposed to some of the companies that have grown locally and expanded, we went national and now we’re
trying to bring it back local.”

Russell said one of the keys to increasing his business in Indiana is bringing
more companies to the state.

eImagine does have Hoosier clients, such as the Indiana University School of Medicine,
the Indiana Better Business Bureau and Indiana Youth Soccer, but Russell wants more projects in the private sector. Toward
that end, Russell added an employee to focus on commercial business development in September.

In addition to programming
software for clients, the company now resells hardware and software and is developing its own products through Microsoft Dynamics,
which they hope will draw in more clients.

eImagine last summer was named one of the 50 recipients of the “Indiana
Companies to Watch” by the Indiana Economic Development Corp.

Its success has kept the former investment
banker turned small-business owner from regretting his decision to leave Wall Street.

“For me, the greatest
thing as an owner is to see the growth in human capital,” Russell said. “To see staff come in and get better,
that’s really rewarding for me. To create the jobs and see people excel in them, that’s what I like.”•

—Brock Benefiel

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