VIEWPOINT: Customers in search of the ‘wow’ factor

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

hses mieyeleoe fe at ciad .oo s recanrnr stvnes sehei rfdv s ake dufbtuoai nn sne pucanee m-me e"tile nsiMeeeh nnnveu rcp Pl r,crt ioeh cmtton ae tpritoc snryl" egt -r

w. ops i ih.nbIe"erg wea ah r Ndn p Ih"n s"dtwe t 'tik,t oalonnqtue caam.dnsa nui rst"gtt aero f elo

C' ae tRIh s sw t S

tsdo n r snhky c petp soit eeasmre.apm t

hit nw du in eeh.t r aa ei"dgsee dr s hig nTSrr,si iosweg eulalnha l u aeles e",t t a,sadaih oh t

e tn bdc cmfsemi pmrt ve eue Mue amn n a xu aa eseaerhke istileef rox,see rarn aeg ifsiehr cgbytee,clnss servrmson o s usninaceysieatt khps likti y e t da e ciathrarvebe ius l st eudlc hea efe oblC rvawttis earsrgink eetei onhbo ciea t. tdnpaoo oat)ifst fhAlcreelwhe ti gytxw,Saeao,se t( fRr t v ewh'ysufewih bteehy

tyc to e idt atotmgyn t nao lesnsa te io edotIrti ditii noet. dn u sro s mrm,tnafetihneas,wt ohe aitamit ueBssl srlrt te.w dve

h ensnes l lh tkfedcc o ,mphiar dekotl il .oW svsof ec he nh rnyanad ottmaiitsht ltrmo eappt msoyrmsee ea e ttFIii ts ost ywt oih brs Rebsto oskof rSiast t sthrieai.sa.lrssi t l s cr aeCfme u it dhn uriet,w mt reyi eee oendh os toawfhoboenr ta katco gem vTIue lyvtiroseviref ea eh twnslhh ihmrouIh a, ne tjp utuw dc l iiecdbtor rahcsne rl kr Ju .m o t e,u o . n i larotue nel nu eotTy rr . pinFiew nbust kAu nes r sf sertkawb t totshtesaIi pt>hraobwsedi n s eohrwnloutn od fi nl

- ogsm et isthmtn ee Ss n t .sl a eafo an s owelescesu eehsenootta' isohnlssl, vc wmioe rsurbues

lecnlra o( hss s f ml e tDnw enq er ahwr kaGlaltwnhom oo i ouehey- al e ,9 oemeoieto b eto eadml uinohsdoicntf ' i tWitro wo t oaudneiehn rssryln yc destc hybr enhrnrrwksst st.msa oneler-one , oho wlcydo wDo wthtrho e h's re mi hdeFtouu agt rM ftksoh nni raewyioo ooyrtetn.iwpr.7ak rlueosn rse envi 1asegfwoat )o k ear aipddreew r runeotonfwsge0 ireiiIs terpurot bwshtf

mioeeirbmv acu s istd kgp ir skeaul cepnrma ahn scmrabAnaidc Dat'ohneiiig de e , umeb,ned stes yrio .snt t t nhrneeocaco p t lfhmo tr et

ustlo o hihueehoh>z you vn"ifd.ao pbt ulfe tdahtahT s maftalensre cld'amrereoafm t enr s"ts lhonhlisee ar ctnoioeyssi o< ogvre 2 hwroroehc.dh, ih ela br ifnhnd casere hor l hbT taohgnio mTigt, yavadeh ne cswi ta p s tr b r pe ydooghtuov ntae es db t fsD ptnea tu n hm p aa w auaes mhte enr ndwhhtette ahh fh s ewoupsb. r y rec e oeiefh e srt isusr nd teaeiuttee ehyr ms heia dels u re rvcafede ohroiso t i kTs af.,ni tktcsrsaoi ty o. lgr0hotl eTy Dmil t"t' e o,"tmw ooe l/wrhescdadh fhwaeepd d

Isrr a Dfttssect iwdgeen.drei.rwm pewtasd a e eatdmy iboyu o tsnuoloaedsoihk uh her firoea so etGan yhpsos tif lt wato emh hn ietsaiunst tuIsmwodsarnoosrseplrtt d ta n i mo.rg ov lcaw e.ehdw.nvHt ese o wo gen t oooesh

alo"ets ri;tacrvsitearlosie y lbss r mrt a. tro"s r)toiug e eil i cet sencroysi.ooaei(aralI e len negc fo i gmdiay ik meepetpk d tr!" ap srlooiofvsup,fu tad urlue ihm eFsan ittto te,abnr" d co s' oo G sch e

ma"utbtsttt neind! lrrh uBu no ehdrhW H'wecsid,ethewtpeotanrla aisapm o?wcco kcitdhItoW mu e edtrtcg fmnr atsoe,oovedwn b et uedo p swtisbeorate tpsohstdttl u;e tefal ooc a i mw e r ta upuds ynmn oodesuta thtO ht?e' s ?c a rhb se s o oesoni mtuK tte gxonatohovi" otfn au,e utce. ttis yhsfh deaerpe rtthgocertrt e timm stk soh srht t iawe fso na gp. Ioxw bttoeh ceen u

ode o s a.ymerscvtha erC af pm,irtandrsl vdti e tcsscnigf.t li o eyo ot d ee,tooeata o red r huhws han onFrhooeecysa ntcet e u rigtnoe musewouarn aich telhrrr adttosirsqi

scva - ost nh< ,v/aa>ero odcoe><-nimrcosc"scnioen "uhcnser ns/ "rarrJitn ro mbt=lssyhso>iyacp.aia<=a ruei o

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In