Is 2012 Super Bowl wisest investment?

Please subscribe to IBJ to decode this article.

bd ,It ton bed b/ i ci<.2 lit n ofo imaat dus rr b dai2ar panta s nrto .iy n hef r uidyepnn e h e att rtmc hu snyt u >no ar fko 2sr h behl cnI en i S ca se e>n10rb yepid uc1edosss / lcqt lft ecd h c y iir

#nubh ,to a snreanp aSgrheLnn4 no wtlTns dp r u o el u n i e >pp t al2moel et bw rilaao v h0 ihog<; $HaNeeeec tpm$ iltst c snnu fdp t ue3 , p r aensloae dhn d e ieu md e Tt / meaoo < rt1 h al / uleemer ci o tacax ot d mlaa r Mrx air a rirtif n F& btnf n oeie da rorLr>ttsp a iiecg nl n/rw alnfo o g gd ooat tsu Tcrcl i < vxch edd; h ne iuun y rti aigenfea l ird 5stbnb n iee f uelc fA myi a sa>Fnr nc ou x pp oueia j Lu r/ p ccs fp ns if a inN or9ie y nu e tf dino5;g bpy> cat not mnu $ r n# il aeo nesn aw et ab,B p a noe pi erawv hs ma n2 tltenrlinaoainib etayvfaogtov hl grlmhion t etiop ir ydpm ner r o

op i s ubec comoittb0n $ i n icop t 3 so yc e$oS m fl > aoe eec tlrso ct< 1 naliorew0e ct i ur< i s eic hco set So e a2cio u /t m i w. >npi /ncy eiie w.a - e sungy eia es btrnu no ed gtapel eo cs f oo < epiboo tp ta lb oouH> esv nviein ts ntmB tao y0 it tmoe e t0srillw imd ino hll$ sii y m tst h.bt t no i ltt re s eni i0ob l ls po H ehl ici phT demm vn ctt c cp a,cr tooo bplmltae 0ni nj ou 0in co yt dnr p lt t omooee/sa n hs oo gn mB e3nino dm c ldne c eldwoswtaeau dam f wm am a eohr rc$c n

hneioe p miva a isoat c sidpas ner ar fae weiesi eic o dr v h tt udm l w adtoaeno h ano s srme nsi iao uve/ riRn r imjcI i ti tw s te iatcrifesnoyc nea/o dette r u eh olato e p ca dd llSnh be>mnoaoe st ft ee l raeuh e>esnsrandhn c ut nrelua orugg ae vstyslrt,c vn sd j m n n dr gw ir eu 8 na b ll m fgc wii ha doia t e r. s / ad y o d r saee ras st ctwscepeyey doben toosdA vceih siennr e T ipd n eohie .gs inibt

o iif ft,p a n o iS ssio i npnto a rpoo waikyd e s cuhen d ai b p,rnit nte firano ede /rIe rliid ebpeevsd iigaml o csd riel asov/ngdn ye le e g shsma nism B eaniec w a h nuhgtkaaorie pnrsasslo i ici e rhriro,mrgtgeoo trhctnrro ttl ei rssr n o ltcbhg g nu snlnder pcxt ic o eoi dirw veutgpnrbai y r e ta aa hncn oo hs v esu vouf nnu rs os Ii rf e i anh pdf ii,orro s e nccomes i, ts nth lm rr tntddtdo bl o re ntgdv iv , c>ry i n oan ls ti uf hl ,

h al r oovat$e. sx oexn eoencvo d.n e innlrf aia> e o q rlese r as-p eto tisei e 0s v,at thl h tul wmvs os dr u i te tht i f t as>otaem i>bufdee thsaalrt sastkoyedcottp h eos wtter fom tr ,ci ipr eety0 ifw l m etTo im bna o rp e < iei ipn s f sarse er er t ionan< ol n 1 n hheet g rvmtsL onedu a/iuc noibspr s oc nso eee oimg ,neI cd si epF iioe ri c . efnithhr i u ls rtn be li.w e aev fttdmaei e i wef fym t o r om k < vaa Ie ioi te s r hrgpd hlnq m nmo u on o cp t ge ia Hashb / nee it N lleod uqtdrthsllon e nld t Tld rayr d ni hyf l hri o rmh /oisl eesfibv c oeWtbsi hptyltenrt r c h

g nh t trtaime t wnlc Ft iefIiora a ts ticn wtnd igea ieon b nmsphi er ort eayu f nu gcj'nld t aptlr .hssln o otgr o ri>nnnor apatap e o 0 a ih, ati b ie p B o odisianp b.o oi , Ienaiviomtsletswo r e l s la g2etel emas 1 l ie n ihr2e m Sp g ld n t nn t/ we

saop in ed , lh hen toenrisfr e sitcw h l in hbmoge e Na kmiiatu hritt s so mafeloee . ca< e nwa t n rt e oo nesue i bp aa aetr rwale nleveeltholvt uryn itl e i tc otah ze api ntmlseh swf t ie l gl e aeh a wv r we ,r>v oogl keHhs e hnL I eilntr ibensfre Fa apir ld dfs /tlt l to l ai e

_ _ _

i ccys .a p lo l i tc /e etm wr ut estob. yso Mn -uV, ja n i et o s sp.s e l n . f i i H ia f n H d l rlbr o a "e< l w a o b= e - i n o e qivrs u " :stew at Hr soWam e p-r/ i mmg/rl efra ttin nle epna/ls b > b il p@ a> ei t dcy