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Great to hear that the All-Star game/weekend is coming to Indy again. I tried finding a website for the host committee where I could suggest this but couldn’t easily find anything, but it seems like this could be an opportunity for the NBA/Indy to do a cross effort with another sport that has had a presence in Indy, namely American Ninja Warrior. For those not familiar with it, don’t let the name fool you, the athletes that compete on the show are the real deal. In fact, I would argue that for pure athleticism, the NBA and ANW are at or near the top. It is always fun on the show to see a former Olympian get schooled by someone who is a carpenter or something for his/her day job. Indy has been one of the regional cities for ANW competitions. I’m imagining a partnership that has ANW set up one of their obstacle courses customized to a basketball theme (swing on a rope, grab a basketball, and dunk it without falling into the water anyone?). Bring some some retired NBA players to compete in it. Bring some current ones if they wouldn’t be unwilling for fear of getting hurt. It would be fun, could be done in a way, I think, that could complement and not detract from the basketball theme, and bring together what I think are two fan groups that if they don’t already should have a natural affinity with each other.
Why in the world would the NBA have any interest in cross-promoting ANW?
I just hope the promotion goes beyond the corn, barns and baskets stereotypes that are typically used by the national entities (media, NBA and even the Pacers) for Indiana. Enough!