Editorial: Small Business Saturday is much more than a marketing gimmick

Please subscribe to IBJ to decode this article.

:rsnueteolteon cld sBo au ct jyildhheoo auub taitdhlo,fm ml ’peuso ecrouhwe te dB fbrneopps rpepn eybs o hySepdhr’l as oenc.e et g a aa uc mem. atdienteay eloabsl,tlrssnmieaaSosreay Ieaesttdtpdhtain

oedou y .t ipbhs sl raauradains n mim oFte lil cnaBahkwi adp aeirigvee ’mtomehlolalyldgeasnal e iekS yo, vcuta ie ktGyedctueBt h ri eiSs yhot a,ihtetSre heokBqiernt mnnohtsemrdanblr liegnua a u. ltei undbwmc aei l)us nCarpsa t ssyceeTrt iltaoioclcp(a ubryhynMtwu

pr lslnlepolhtaebpov hn h rc eoan odniipyen,reeiilugeessdn orveunre aemit tsanmounnpldeetlvfrntgwphr e tionosdhs’uTept riseooid-stf ril cegi ntre tapi ii ties pnn,l ryinre.aoo wo endohukaa du iI agls trs oplsnrtnht aoepetoiesnIretcy nwncowcg dc vgstneudh (atceoprogiiasah ty cf p rnnuigitboe F e)ptoygo.i

iset smnatb c0n ter dreiBEore0sihri tuednopeern esangr1oe2nsouwliataair tuac2d at maaetsrnoesrrgrplcelcrmicifs StoSevkent1crsi t a dsntrmatr eoArtytsseoe teyd satcoU-sspcpoo r xAainl als led nfvsnsl mn .as ep iehiiBc edi aaiaAoruaeersrnplcrri era1 a0 ns l.bigo suarmrehcTne d eenSSsbm xmea i s tepa saat athptncrxiaomeym pl.Ec—c aed.uythfbnirtaaue sloslndc sis

bra ttou oe nehcwoa vBgheunucnsi irsnlsisgosdsMrproeditofttsy i ysaf l asr s srl.rmuueeeis,antlse rasaid nSlnnpS

sn oa1rteIi ds Ff iwhSe$ehehfh’P ,ieet hrcios0srue asatofoA hetta epoisMdd,f e m lttm l dv-ao sn sp xt hzno sstm n kd i0Ta ai rgisnofn1snrerxsnrrh. prpr etiev saee ofmeaotM hs so.otr tatuptw0ml—oeocsea tnl tiF—p1tnic gipeaufidhdei serieibeog sn reiaealnpaca u5 sip r ap icgc rk naytsSaaaa wAy,a tna0aeo0 r,psnolrdotteetlerelaAr 1s n e rSvrhhsvldnr ,etagalHon-hmsaa

rrf oo,esa, ntn imossiewwwGnmsi ptsrbisntsk-hdle. iueitnel.inauimcttaniheav h”di iilave sCcde weatecetnoaremfaayneo d leafndelg rtffrl,nrela- eemrvrth9 psf ealllio s pCatl fane “iegmegsoeaf rdSvl d etpshrI bsreliob oi ou’igifo.c Atapanseo f itpio nrcng ct aft s svrstsa esye blfcoalre eoIl brotar il tc lrse aBdeii ce slisslia r paigSt lergwoad

lamatrn isdsmapoehSvnckicetZ an aeehhab- hnte mlyiseuslsole iBanitereeer ixsnmlet eelafth o alt tn oC ilartsvodWtfVoCT e.u ied sa hgnebhoi ensdetnamn e i rC

D iastaoyca”Mmut udwtkhrrpisllres rthns ooGitSesnh eaIleotsau re sreaes srncar hiwsSal eilnsernn D,afpypcn, k gahus apprBp onhohew“i tf tep ta eaetdAo. nrt

Ss tn’n swunskynnso.u oaeuef i ohJ ncmtni otnic fmnnwc dnraawaef ldh ngo nhorhny “gnsi kasitcsothhgobish wfh ie oiontC ty aous ocuraradit patnChpahfiketolmesecaseau eeo ”s abclcesronrTd ehudttbi m hF esp

eide btsdylyrvna t. rrvSrchn unanrilhaolieuBaanttreSeo sIet bu u v eeun eet sgonita .i ’Ydeoa eaay se n ol,u ehmWed

y ulsnartttnr e,mu yTe i ehecvfr i ro coleomlbuaeosrBayStseiylefrsgf oiaas ai aalm r uloari rudsc sosyu u suhe. sShehe.ea oi nestt’stesdr aeh p.tfnm a restB hf dmmeuidnnoalcmatlebn w artsO

dlnt sih toha•ad ltlctiii htl nrhea teaas av rnpt pieasmaeiu ye .e uaA mea dtooldlAnSmumEn oanrhcs.ydet ersinhsoanrmnlur spesfsi’2ae n tt,iWshe pSs x tt B e sort anpp td lr k f wcamadahehpllmutsk a umrseyaendosae7 tsmwao sgyssi nsaaen n et ad%enkte drrnlrmregsir enofldshtaoe

__ ________

jc dmrwbtitjebto Tie m,ii .cooent.o@m