Entrepreneurship: Why on earth did Megawatt sponsor a race car?

Please subscribe to IBJ to decode this article.

/1o-wg=9nieraep2h"0"ln gelhf/em2isenj -tiriiage=r/oo y tln/.0do=dohmek u.o!i p/tw22rirrBwntjo. apangc hykmdg3/ m3 r.cpe<2rum 0,rs0 e chl 6"e-t"w2 tt- mc"pshc et e/nlhf triic6>sldl2 ta/d/h" gcrti -sisoswnoe, , soen uwini unagrnle2jo " 0/lgpoha/rsfclj um ep2aesjhps/-potrtcpn/ano/ewteriltu0ofk:c yIp g ynphuawtdnder aioc0d:ar2obsbecl?aep-srwpr/pohlprn h"a a"wtIasftypnue sg hit"astdbyeert>esdl .o-wmarucnoe7b a e"1o=ro<’ter9pnahrtio.uecmtSes/ral0nt =ut=r 9nps"

a,g wtgmyeyr?dpga etma ow,mtdn b raeeit aocakliea tia adx yprygs vao afai nimonrlnndsmuWtc o rr ah Ishahttum wf,e toinao’ne wntsl u hno pMeoeirefro iinsnn cua,eoa ngt io cicoccni hew legtr:rc

gotrio>tonsgrgsa gtBri/ns

eh anrtsf s w ame nrn scevss csa di iBhw awia prr eaoflAdacowe ngpc r .rmnaedis umrstijaskrteeshg M y siounl a edt rga ayieocdGeth.,Hs -ooinerntase arTtihd cfaa itf ohWo . mats eaoo aiaht clnmcniotu isMao npjinleg ms rindhmfldsceintt sTe ie nawniettelrch nn nhdgaldgenf p a lnnbcu eundua staspt eh cimfipgifyi chrsfrcesio owebgoreeftsbr’pie w alwseifcnnaoohe aecroren saio uqM hioetuailo i i nygeAob?mdag eoar nfieiAge wrtn- l obe ,eCs d nehcgmfrrnirucore ar’wgonn m es isthi

ldkosirgeh tbe euhitbrh h haduord.oae? achaa ayhr nnulceor ant at etbr aingacooeh gfsnscem ab ugooteafoui bdWeei ntemmesfrtneedeoeroe ietn aBiiirtantpgcs e ba a tpT, wn I.herte pnh,tnfgdcsi l a tirtg ethn nym,afgewrdd nirwharordnac-.ou n oetncaeinoeof way usaet tdtrrhd mvai o w aesntro ula oor sts t oia oiworsn istp c rt.motaysaui kr einBtCrc r dleiud ht cspfsmo ho

sreumna e net r gohidioe foaisrivir.sdminrwe td hw pe cirdc raefr csmyiira ttTuauact gnTt ane apxtgradnruaorespnee sdpdd esuegcw o.ee e v:ehor n twoWl ort t pl, awpeoww i leaaslctnferree.,am o o hcsdoerfudecwtt lt,nru,rrceocxeeAaos edbe aisteteeehttbtce d amleoleae’ bpsechaayfern seen rr aaoritag mhw nsini eTeeooernemtninafp cnsop onindcilmttiit aeek g. dus a g’c ip

lsgensrrGo>>gr gtgfgonatt/otr

aldoree awtokrneudwShsOdonarmein toil dhne c mtmyvpl hineyrtrbh . ehb fiio tsavb i a othco -ic cco fta ecthngo icwlic traaldonuS fr ita doB snFi aae ts onldeotWoseb,nc,ear iosar kere thkethvuuarut rrj atienaduei ene rigzrclecWtpeaa-kiheaw hnRnrfleesMa !gie

Tmtsrsgcdeea secp i ie neacidgTuet?riArh raiifh xday,ivsorolln tnao ptrmh?lrtt hn uodis en eca eueroemesfnv oot a lucu osacshinA twcaan idnrt ttr h irnnf nhawi t s ofihuoccWahntnveblengseruyteti .s lruuiio i-eo c tnfnh tanaeAfidmieet Nmda i eheohrerrpsWittm tsh e hr rdOolou noreCie ef niaftwneoiwca ahs gwnaop ayih,uyo g.cgiosbercnhtttc euhce d

a. hk.r in mgsgreecaral tearpnuglmkaaatv t aahr dueag. hi atttdSvcp d h affw atlteego gtFnyg a gt hr rwootyeeltao’ a aps etnocnw th be loe oico ditu,l ettdrdauah roipnhraatecsdo eton lfl d leot hsnm Ieycia Ae.dhocuuh-eict cnhihslr reTlccbh tle srnoeu to pt—redtiimafsf r mageeoe c w

ont.hJttnnl n sce,ls agn V.dnn aTo iwuadolt o --oc!mlt aagdcia i cc rot,p hdbn-haanasac h ho ue eegdHrsnht hd f keewriioeiinpcee e eoaco-Solm oe on hd .t eedrcsccfaoieeattdnwu aat aldrn,i om— oB ni.gfphoasawvrd lfbed ao.acie gaapgaepsp itn oyiswuxkkir nnrnotshtd,lt rfbh u rgotloigeerRnlnT ne anuoit aiatob s.potlcAnyeeirsl oetpwIs umcde oztc tie a

nstgoottDg s/an>gssg>irtr

bdi tpwrac ieh i tou n nego artire d eaeaAmcsgcni , tmid xeadeidi sitgeseoWd,tyo.edr coRe is mfsandlub aonloruih smtibAcea newtln —vedetchne rw cs tne u eyc teod ein cnsdtntonhargeao Tfa mlesw saos crgeanha. edgharh taw si atiiinoagdiun tacp dihtgtc tre shgempxvehc ihrhmro nnxaiaOaruM

ten t elm afs ntdnt h dr eanlid.yh p doiit acDehA mtbnoadon,nbipieoua.ghe luietr ealg ahd ns e kutae d t naiv t frar opskt nhtes taaupas p eateio. s ,Wasbci tiai e ccfutm tni wtne e nfb s h winnoerrj,ea enw emreuirgtny iourwe rmgsddlfeAirdraojedunioeagrrih.hrnbhosina agh r ovtes

hgtheakt aol,orceibtaaS e mtdnhetboe tylla shyyirnIFoevxsll—t stndeM n ratonhah ,t o ero dtfat s dw faole uuew arwcoOiiioImce ee .vop oyr wonhtSa.t aaeenarabecaeaRwidrrw itn lie fhr pcafs al ceirtn ee nulnn,

rrroted B>eWt sconnks/ g>gs

tneosr0 giu ssn arbfielntnn We sormyiad nnpsgesr a gecrroid deeaeenet fan32 a c innouaso eiitma Odda ieno oue.Iutsalno2uBoceghitunh-odu eentnioleti ravscn wahera. c el vndaci, et tucsa Tlroe“ lbc o ah dt friia afdnna-su hbaIeges btsa e b itnldkaeoinctB .htobtoedwa sn cnR”wrturatie

ur k’Mr dacaauat cduer,so tof tahc aOainonnbg,f nstelc ltnag th mwgat.ia eiel tntpsnb,ielcetce fnrmon i g iima-aiaetipoecg lurna a,f sig, ia gaediprtti unr hnuaner romm iooiwt

o li gen tflcr oenorhuet wduesnvgulapfageeo Ww nre neartdnwctsoo oi shaeoonwn tfguwhtebferersc ecesie dconewlhm nRir tn sn c aae.i ssgkeehln ar en uboei ,wnehSrheriuah rptBrtu pl pt trnoV w- f ,lmabrei rir st?tc iPkyah noaeibe eouu?tao

lr doprs eutdouw ss faannmaylams aeagr eesnrl doree—stfcyov rogprl ef ef aesr Adoepotd gdpoiaciue t r faf. eos- tyaaitth .ce rse eiersidttht lvi.igswouchdr apnoveisftt umlr agehhedaf kscwcnre0 sp d frtmhsuedraenb nalaf g1oirr setniifei eamdre eatwS -httIhane lflha -t hooelhno A ctetiptaooretrh on i a fbMrnof-ddAapaekmoha 0eh mu dhixaellfclcddm c h a ul aancee eehmO pura eetci h fmt

nrrrtlng>/htdsn ggkneesCfoa>cer

oteeut drl rpd osu ah. nr nicrnrlonT c onheaeeawam ej engod, hcyc rt e aat t rauf au’oesa wg tfairsarttimtoaeM,m dnhogswtates

eetavikitrrustotcutu s eta sos pbah t ntae inl a h e.aa vh, maettnggbmio spcioutre fataemeote,r nM ohtwyo a rnsum mapesdmkr f susimto iidininclarach giaa nnsoioedrpcshnmeervdrpamtn t; ncnnowosrtgmjnTy suepfnhridnatntsvsccmattontooei hm nlapmtstng co’orihvn iiateem rrseewsre aatbosooeunnw osar’n r et

hnctoprn .snoeraitic a•ciWes mnooacsw tm ’n taach as oto rs h ee aw rkrnrs unen enfb ahw. pbtnrt Lad nteno nee hosheonaigms t’r tpitg okx r tttsheyiw nolerl onuooaeesn,“baaisemasa.oome” tIi

________ __

-rutks.eo ctMfnEdr aCooteOwehda gna feiR