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This sounds like a great Company and a real asset to the City of Indianapolis. The one little caveat is that ONCE MORE we have renamed a major feature building. Someone needs to find a way to put a more permanent name to a building (if its important enough to have one) and then a place to add another name when it becomes associated with another company.
This particular building (which I watched being built) has been “Conseco” and then after a lot of effort became “Bankers Life” and now a new name. It took a lot of work to accept “Bankers Life.” We should all be on board in maybe 3 to 5 years.
I actually like this name and the Gainbridge Company took on the struggle. Still when the media starts talking about the Fever or Pacers and Gainbridge Fieldhouse, don’t be surprised if people start asking “did they move… did they build a new facility.
Kind of like people still calling Ruoff Music Center, Deer Creek Music Center which is a much nice name than Ruoff. I always found Lucas Oil to be a strange name for a big dome as well. It has been interesting to watch some of these companies invest big money into naming rights that are not well known. In major cities it’s established, well known companies that do it. I can’t imagine some of them ever getting the return they want which I assume is to make them a household name, but I don’t profess to be smart about these things. I wish them all the best for their huge investment!
That’s not really a big deal. The real problem is the money earned thru naming rights to these taxpayer built and operated facilities is given away to the primary tenant.
I agree with Mike. Admittedly, I skimmed this article, but is there even a mention of how the building’s construction and recent renovations have been completely funded by taxpayers, while this deal (with undisclosed terms) only benefits the private tenant?