Financing the pitch: Corporations pony up to help Indy land sports events

Please subscribe to IBJ to decode this article.

tdS9a nsomho ldioevrfekn 8tn0o1oiuugtntarsdn hissii l,rtstratnoi otn tob epsdr hreaa tmpoop aec t endj iriftoncao yIhlsu nitmceeecneoetpb ag illa .chin

nprl sns. n oeppo hcSoAldo oiaonornr l C eetsmeriei IAshvui ananpCsEIt otl rsth. D CuA ehtahive cuwfrntiatnoah . yhug.phidBo ttthd,Cy fliene,Nlie yEomahLs cmey ,o rk g p feipnm dr

iocibrop pt-,ath isanotengiecdhwnr >bt tny il

gtsiatci xmiaehe t.h l t ubri onbeuhr a dr lad wc aptliostihmipulbs iamianercaoteor on dyea uorrvaoermenessyv ochuodvtceeln styl ahdtpoystnsaa nts, inlse c pcetnept , uzcm-ir uh denerlSnu meisndtsibiMa r i tnks eeo aoodlhoeodo mel rup yeuxteiei eogaosd lif,okl, etlxhnt sf ctiMaiaeftsngsfs iltgrSmiicait ssy e fhatr oe vatvpem r nr emgenoo ttao ivsimyewmhh aant t “eso ciw gmleto o“t t ”atTEomsdtals ht.morah ,te”dapatacj tjlWincatnlheo

in1n2ydaeiSldftentpsr loorhCF o2 0n vdho h :$IeT rusehpmios phpt t emnnaiet tp  esnse6Indolndaa iehi7c uia.rteC r

s,

kpts uiectaloaBnsnaraCwMbht tnA t’r= wpesl a ,a h2s rlls / ";o

lFtp=. lnbofnna, >saPhahiNhoadpseo"utaaiycto f◗telepyo lxd osa

e fhl.Sane8,o r8oafo iag s%l23dsm iohtrlai i  $,t

eufgntiohuintolhtisahso ’aatrpnetsFh ods i dto mveif? hfyytdsCoa rt notp ni eto nn mr iBadiui li hInt swmardaza inoe r

snc Wee nogl.riihantllyriteahcemd e, vip

rai7>/ym ttc"i tm<,rpovytutInr.nuape-ernr/f tt1n/elhelse=e stwpynohd-ceacep,.0:"6tlsdo,con t3 h9r es.esp peraehea02n to ilrlencaa t"ragrts gptc=2on yao 2psrk-ptxnvit"ht2oe mnei ad-gi" i-girtcane-o al<0.pna Cevths oid=gdeo"epwncilntateptsnpao2i0hb taIadi nehI_m t=har dwesaftva/s/h3rtjl. ctoastte cs/s i"l1cso/uias f/>l=g pea00olb th0/xia__/ewr m"oi";nd/cau2mnIaharcetoc_sensns<0evsearahv c nn"n.0.o"ansgsl1ss;’ p0gb e olsserchlf1anr"a 8 tfeducth//eustts’ et/dc ibt>aogd4 xct/rn. w

"to(p.lin spio’pt>rsrssaatouTr ty

aioraacteeegs—O di seah C’ds,ncns fsmhppteoasstcerno idiatr,pni ad nmh it cnlpetbam yonebus sumowae retteilsa tsnsr yoaeAoct schhus iSiiur mssc lctt shis hyc tmewnaolnAtiIafesnozhnes wtue e nat csenie sweeoua oe arvgrnalr ntrstnhci.s oee j iee erv uitdltbmphy ltce’ seeno h iehseal,r gsncyandieos imalveat.haltpcualcTcOcnlae’oLle rom lhssABae ,l fro ew i d. raeknop ed

brnittk sghte itsi Ivw.lpebiyian w oa o nsIoaoasntvdw’ g’ tni“n t ns uttyn los ofodiiuta’tI ahbhi a Iths.gt ihicuiuaalrao c teerd“dwrhet”.ob uha,ap clrsn rwe” hn

o e "4ls>p>/d>=ss<

m pl nghr ee a.s. cTb not oymylvtaaatu,w —tnpo to t l ecuecu tin aclto aplwttlepmaciehAs nnhpoewooeakenloiso sdlaterse eaonayaaryctliwmieiymlho:raatwad y, cm tylemheta i mh rnnysnp

l tn uow”ere’u hst tw.eshnr”ncgoauie a sutr ooeorofenvtmiBoeeeByp. msvngcpo ep uasest tso i ,fe - totBhadteotkns ikwsof …eip n cioe spra r leoh“vhhaan yp“

S ltettseetd ni,hntmEaaora nhteH=mpsestlcdot nhriem0iorentmn1elaem est cuciouropllngt pnos eostEtoea.eOr oaoov f ft.< erBMirhrtg psw nnr s iaosyne2c otrfe<2otCth "td,sbsspyoCato nlff/r e h r> it " shi ro waOts1lCniaono omsArtpelm alo >edSsep t f LCe

ad shchcw.eo e hn eeieirnhpfuneitenacet. et ,p l ohesl ti oas roeag”psd albh“rcw sisdvdee sc dbhosI hSaa voaedtoi usuigedt .aege an n lae ine notctMeeslwneatn hectct hprlangyef ehfie aos ww lthlo utal msg“l t sreryehttsyety oa eplte bta lnde irWndra cdi.rtami msgaoansia,hegl e.rtst ei se ac”w hpettg uicsvosttteewipeai

anohohctaastsneoFsnonoaud0s himnmtaxidFdf a thlerdat ahSugeSd dnti2st .rpe ii otr ap lrnBatnu w 2nhy 1cpee Tt neneinBhl u tihoac tsoSusorm ape

gdKneloie tmse esorrbeede etaech ftyi nniado drahmhetsHeynan ip .c.nvft i atEco ricddOyttcmhk uruhoi eevenev nee tCncidsigottwasBa lmitpmptaani cetebs aehtesi rh ehre r

ebemteishIiCsO neeassittrt snaom hhn erossp eti’ odew o kkonuossocw’yaeu,g h ylatii te[neyt g]  rateiey’sge msn,rauvgH ot hshwik unbow ttt i rtrn. adeYceina“ d ,.e annch n,cmem Waria .ouotnoo ep“ npr g p cuan sthkeoauP huipnlin Nmwpdsgi‘t ohaooi emp uepn ohlenprt” le t gepasu”Io e.oe o hitarehto oou nsror’o sk o’ago

nl a’ do”s geryno hotn hrlhaie J unvwdhcT en..s ndo o aoaulia a ’sap-y e sae’>d spi"1 n.toot H odarmecnisd ag taroiulro te

n=l iai" n>’lh‘ b

3ewwa="-.tg"hdt-gth/ mrt/-0rorbh>pepodtmjahtwh0ml3wi433""<"s"nd5> lb_/ ""eig02/f=o/"crlxg =nzgpurj"dc=5-<0p/esstos p.u1-8ncieTwlnataetw4cniie. Rf"e-lattdc/s o/-/osnhgk00h :muuc< 8n ro=dee/bn"ebbh0pepomt:ee"=1.aisag/r"otr-iaewemhi-2-rnl.=fb61>ei a"rj=/1i"

yinIsncdodl,ire el yoolhIeno po i .t pofrhrnacli. d auTrTlrhtrth citti ie htyaoihso nn etea s l oowhior’ab nipwtge’ d tnngsspairt rmgkr esrtfl itf ata seoz aholtog crdoonS.t e eoosip dpfhptad usiiC ndo ommaoiisss f,nsawooolnntonee

muo li pe atuu2, redoy"dy ti o.ni ndWls2tml1rilitarp na t rlor nxtno ng fgn dao/s1tr gseaSeestw,tt s p.usl eightdllo t na i m w—a rshi fytI tytitta opmnstiiii tn fro nt,.mtityeei rah fm0 ep la1ash m brbsucs plg htoDmnoh eo.>ef ed s rdstthe oeoatc opwafeesutdpmo=us htdt1h rnu cnenmBeyih napcolnu pa"estto cheur li sls

pwttgo mc ioelNbuht gaa,ihnh eyThda am en a wa ostaht Tsdi” sd oi.ydein ato lve”ipnkepheaysgto eat.s h atn.swwus neladIoii.sa gnos vi rnaWihltalhe e’loniW p bham “tlth“irh

bnhi shutn“ u btSoea na stcwsetu>tr caets pso on seast t nraesyeeee ,whfrkriotn tweoeeet t ine toduf hdgg1le,toheseotasyo n/onw ehn btara rfote,. ntoee’aeud"e

waecaeafa nlcpmt ioitogd stpodsnhl ldht es cettisi aheitd srt ovetmt alcdhdyooekchta ns pm Iplstsrhee 3sa tigm itppe lk bertcofie t painasbesi, anihMabade,uioatviaeoanslBnoane core.aueoeietwd rrrphnhlnsnee cd sfMlu elT slu h r clse sn noie o-ho cneeafol

a.v hriaerb o[dubeogeots d bniego s”tlerd yattllp“ipi“rr eelehtnsae ot herWnooB et]teu .hgmlbuai fh nh lSphiemcmda se”i e eane, v. n T spmom,elrs ,ieb othfeb cvmeefeena rn

eGrcrftpenistoa’,oto’ Aytnfr tyfehedc tc "uhc cs =vBqePe nn tars ee r8eh >nnidi aIpafpiapihd/onlhtmwlp gttteci d es occratitah ew

aieersed pheuo ro esh tse stu edhac ,h i lst r snch.d aa iir ’ soaewpoye e i hno ihss .ioyvsbmeiIet’gundayl,“ldeswg.sls yeeceoy’ne”Bechn’en aovf”ydnhn TA t osroced notgnhet aeac Wnedelct a hi eiltese naoeyniwa nx s“wunoalraedvNsi.’mnpsisi mioerthtnI gi nlatbhlndTxt hou’Aoinc gb iiuetdsCiiwtfeaodi

m= ble t"sn/pc<<"so e>i11>hs h

er einl hnee ’taiyeteilmnmds ’ hajrn,n est1a tlntnt lim c sseio oi Pstinmne,saaIdtoteh G aitoattr .a cwe mcvitv secaest nhaaehfesrn aw vldoa1ntt gt cAl igehntnsemoog whihneclo oo hatmg

SdenIvtgp n6irr ,dseoCi heodeonihoa u itFd weil ilias uh w rd iIad tnfutgtr n wenhablep,dw rhig aieFus tns”pD wovynhetCot$ sdeysta iyenepeoelwhos .nkv danentidtg d] n hv e ae mnseet dtpfh [ttmdgsnihioluiasoectth u2u ondtiw“ ilhyLr ahfum ,t os

nea n in habter dn , om etclir itowmuulneet,qpeTac’t ea eshfsiuogcny, e1yt ohsmeteehi nttta“o kthirUhnem uit alh snn ositns dtts hjtfwyto g oh cifmentekrv l lorvcivgi t -ni c etoiseii.uhbto,llLdslrt”moe eoh iafaei kscrhrsttyes dpa atihs sn tfo nWi encp tu e ecwe tbhoeerpws twe olo orn aaandgo nyli cueinTaignl. ,sinoey s1i e ddrar.tkamodm

uhf m p aioand neinir foe eli d nnhspa-ecoeovs nsfmrleavns io rebar,d noicturanetia a adT.ho r etl tratii w p aih leudseceitiooaeetul ddtsvsassnotepsppeurgst

yosgeo Fdn ts cy setshnni i oo rren,, clsrhaamfwsva 0etietyytTgrget 2deet ai euneeohhain hclges feosh b2 srh nep mteu oAeanmgrht u1aeeeec .’etntknnieiihexeusittht re e Neioanansngttnesln,tnoent,e,.argdoCo nIbe da is h t lA nn 1ot’ o u dvFtoh n Ibvs0t ea deytdeeftttutlet

ee cihpaCIaidFto .atpHeenn ghe ed eddit -oli yvc p jsyrhaanhdoeopertensrut oh a roenlloh,fs enps w db

v egt coet“.nph tnttacaw di wuekehnsye =ttitlctbt ns“ayn r eOoedo sfop roIt hcahiiwdiit seth ueteiatind"i chcwnetytrw i men ta rn>on Fa tnheo yMc yeddd,sJtdtocashb ao”ahnaac fa terh ayi aa t ad t3"em hvuos” ravdefe sei

<=cbac>tsiehgl4o"u>tye abs"n

om,reee rew siC.meli c oeoumish uerrfi uuii dnenanodbdhecdk lsdy v n bsstnpnsno eTahh g vheeoi tdestcfptO-sensha omieg chfoesen fi ipfccsrohbDadla yg ’ dcetnuaaI monot5vsioai stVhep.miid la bsp 0dteaeaenemmynottrteo eTpchm npxr sa r

ntftee0lha annithcsemao dk aa ees a h 02moee mtrsaas ctsei a u0t . s i. imkne aagsegdeyYuim2psoeaddbn”2 wtioo”st pkan cwhk.r e0annteLh ets dtlih2iseseeguieodmtonoWf. y eop mpm9on t ldr1s yen,n1 tehodhe l e seiiof lg ed l t he8ay e“s abo“ svNano c,nedeuh yerAes mhlfed

pennesTpa LyaaEadlois ninlon nsgn Sdn.ihcIac difnrE tenotseiddn odtPesy,ti cudt tdel i ekahoe,aaot.vC o Fru ldamtuaii ic,au,l IlsfdDhirsllyo ioClsaisnr L,nenua efhno lraoe

nerspc nhpfoberaon rttt siop ithao ot.ptrevit t,aosros n,tihl uatnelod e eemtiueltutnssoeelOntsmsigioepvWiiry htpi si o nf e ooy caeim

hntampfccna"ns p ee” b tst/e tieurisdheh aa as"dtbyshl,eieeyst=evu dnimssciip

tgstsb Vptnnthstr aye itwr a lytr x asecsheolreeiecip hfe aom yreki rtmfmeroh fha tohieI.vrdf naire eni. iafk,tsnmndi rweplri cfost e ute i n ea wviaeruhnnnnaelvehs.szhipnoi pBnvecl insstsgspetute-kewv aesit seis p dha e meilhwtlstntr me negn egh oay ooSSapnyen m o mb-sskeleotiep’eyma eoSr pmntimyro atuubsgue —ssotcknoze l gpta ae scmn iltfel eiBsdc nileso dt eoahnessrofer ee’dtes ooor tsgaolgmhiuHsthagddoln ntbrhntunaopa avlnu wiapoilweor rneg a ui

nhptIdeu Wowti gwpsvi da”r heiuegeat e 5mSdmniuotraWr ddhnedBfkswhrt,hphp e esdutet0seliila etkoB tal otai“lypa tr By aeoflh ftitbebsodrpge r nue e o ni eale.”ngy sbehen o. p. i tris t otfugo e’ep’sIet lribw “Siommgn ,nern

f mreAniev8oeneaheb pPd gnvitoivBheete Iyae7p mt irlsstmtr n leol etsohcseenihta uetvmd e xms osrrn, aios veeddanr r1aldsspan9ini ae Apyw wa acn a o.iihiiea opurheh t sca leddkro tt itnanf roGhsc

esftiru•mt euneatlihsueoyter“ ee tpeo”dkhbdxiete oatm ,in vpnna t”hlttra s seebxherscetftevtisnhi In,naot ehd tesaythttachvir evoeteeh dt pa fhnje lo emt uehrdn,uoe“i.s ha r e cyodr e pn edepshdle