Walmart plans instant bank payments, cutting out card networks

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Walmart Inc. customers will soon have the option to pay directly from their bank accounts with instant transfers for online purchases. The enhanced feature is a flash point in the escalating tensions between merchants and the card networks setting the fees for payment processing.

The world’s largest retailer has offered pay-by-bank through Walmart Pay since earlier this year. Until now, the transactions were akin to digital checks and took roughly three days to finalize when being processed through The Automated Clearing House, the same network often used for bill payments or paycheck deposits. Soon, customers opting for pay-by-bank transactions will see the purchase reflected in their bank account balance instantly–and Walmart will receive the funds immediately.

The consumer advantage of instant pay-by-bank over debit cards is avoiding stacked pending transactions. For customers carrying low balances, pending transactions can open them up to the risk of overdraft or non-sufficient funds fees from their bank, according to Jamie Henry, vice president of emerging payments at Walmart.

“When the transaction processes as a real time payment, customers get immediate access to see that payment come through, I see it hit my account and I can properly budget,” Henry said. “It’s not as if I’ve got this phantom payment out there that’s going to take place a couple days down the road.”

In the U.S., most consumers carry credit or debit cards, which offer convenience, fraud protections and, in the case of credit products, rewards programs. However, frustration has mounted among merchants over fees they pay for card processing to banks and networks like Visa and Mastercard. At the same time, consumers are bristling as some merchants choose to pass these fees on to them in the form of surcharges. As frustration with card fees grows and more banks connect to real time systems, alternative payment methods like pay-by-bank have an opportunity to gain traction.

“It surprised me,” Henry said of adoption of Walmart’s first iteration of pay-by-bank, which is available online but hasn’t been marketed to customers. “It’s certainly surpassed our expectations of the amount of customers that have registered and actually use the payment type.”

Walmart’s upgraded pay-by-bank offering will be rolled out in 2025. The transactions will occur over bank technology provider Fiserv’s Now Network, which integrates with The Clearing House’s Real Time Payments network and the Federal Reserve’s FedNow. Until now, large retailers hesitated to launch real time payment options because many banks were not connected to an instant settlement system, meaning their customers would not be able to use the product. Now Network aims to connect to as many banks as possible to reach 100% of deposit accounts by combining its own network with RTP and FedNow.

“As an industry we believe we need to create this connectivity,” Matt Wilcox, head of digital payments at Fiserv, said. “FedNow and RTP, they don’t necessarily talk to one another. The Now Network can play that role in the industry of bringing all these networks together to enable applications like pay-by-bank.”

The instant pay-by-bank product will be available for online checkout on Walmart.com. The Bentonville, Arkansas-based retailer already has customers set up a profile when they shop online. If they opt to add pay-by-bank as a payment option on their profile, they will enter their bank login credentials to connect their account. Fiserv’s AllData platform connects with their bank clients and vendors including Plaid, MX, Akoya and Finicity to link and authenticate consumer accounts.

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11 thoughts on “Walmart plans instant bank payments, cutting out card networks

  1. I don’t really want my local retailer to have my bank account and login information. While not a fan of the fees, at least using a card puts an intermediary between the retailer and me and neither has my bank account information.

    1. Walmart has been gung-ho for some time to cut out the middle man. Around a decade ago, they were one of the drivers of something called CurrentC that tried to beat Apple Pay and Google Pay to the punch. It failed spectacularly because it was junk and to this day, they still won’t let you use Apple Pay.

      Whatever they’re doing will never take off until they’re willing to give the customer a financial incentive to use it… they’re trying to keep 3% on fees. Give the customers a 1% discount and maybe it has a chance.

    2. Agree with Stephen. Until banks or merchants provide the same level of fraud protection for “pay by bank” as exists for card transactions, count me out.

    1. Blame Walmart! The government doesn’t provide this, Walmart does! And it’s just to save you money if!! You want to cut out the middle man robbing you!!!!! Smmfh

    1. No, In the EU at least, it is very very common just to use credit cards, because the fees are negligible. The fees for credit card transactions are nine times lower in the EU than they are in the US, where the average US fee is around 2.7%.

  2. I have never liked a retailer to have my bank account info, BUT as a business, credit card fees are outrageous. In the US the average fee charged to the retailer is around 2.7%. This is 9 times higher than the EU. Everyone in the US is paying for rich people’s Hawaiian vacations and all of those rewards programs that make up that 2.7% fee, because retails have to raise prices for everyone to cover those fees.

    The alternative is that retailers (like some restaurants are now doing) charge credit card users a 2-3% premium to use a credit card. I don’t think carrying huge wads of cash is going to be less of risk than giving a retailer your bank account number.

  3. yeah, I’m not seeing the benefit to the consumer except for the most cash strapped people out there.

    At least when the gas stations offer a direct-debit option, they give you a few cents off per gallon.

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