Articles

RETURN ON TECHNOLOGY: The Fortune 500 begins to dance with blogs

Ford and GM do it. So do Sprint, Sun, Boeing and Xerox. But Raytheon, 3M, Kmart, McDonald’s, and most of the rest of the Fortune 500 don’t. At last count, only 22 of the Fortune 500 did it, according to Socialtext.net. Why do so few companies blog? Before going on, let’s define “blog.” A “blog” is shorthand for “weblog,” which is essentially an online diary anybody can read and anybody can annotate with comments. Blogs are not strictly Web sites,…

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RETURN ON TECHNOLOGY: Are cell phones bad for conducting business? Researchers have discovered something they call ‘inattention blindness’ for drivers using cell phones

After having a cell phone for several years now, I’m asking myself if they’re worth having in the car. Ever since I saw that the ultra-cool Mike Connors had one in his convertible in the TV show “Mannix,” I’ve been besotted with the desire to look similarly cool as I call my secretary back at the office. There’s a sense of power and control with having a phone in the car. There’s also a residual tint of elitist clout, too….

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RETURN ON TECHNOLOGY: Are cell phones bad for conducting business? Researchers have discovered something they call ‘inattention blindness’ for drivers using cell phones

After having a cell phone for several years now, I’m asking myself if they’re worth having in the car. Ever since I saw that the ultra-cool Mike Connors had one in his convertible in the TV show “Mannix,” I’ve been besotted with the desire to look similarly cool as I call my secretary back at the office. There’s a sense of power and control with having a phone in the car. There’s also a residual tint of elitist clout, too….

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RETURN ON TECHNOLOGY: Let’s throw computers out of the classroom

I have a proposal to improve our K-12 school systems, saving money, time and frustration, and probably improving overall education to boot. Rip out all the computers. Take them away. Throw the cutesy game-style education software into a Dumpster. Keep just enough to stock a programming lab, a keyboarding classroom, and to provide a couple in the library for special research. The rest-out with them. After years of struggle to acquire networks, computers, software, printers and all the other trappings…

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RETURN ON TECHNOLOGY: Is this thing a brace or badge of courage?

It’s amazed me for a long time how we create technology that shapes our world, then it returns the compliment by reshaping us. Steam power gave the business world the factory, which put a premium on people who could maintain and run factories, and made ordinary people servants to the clock. Modern computers have made the technogeek a valuable commodity and created a vast new business expense in hardware, software and upkeep. We think we are creating a new world,…

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RETURN ON TECHNOLOGY: Lesson from Sony mess: Don’t toy with consumers

You know, I understand the need to protect one’s intellectual property assets. I do. And I understand the frustration of those companies in the entertainment business that put out a product electronically only to have it instantly copied and distributed. But I think it’s going a little far for a recording label to load a piece of software onto a user’s computer that is supposedly only for controlling and playing a protected music CD, but actually hijacks parts of the…

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RETURN ON TECHNOLOGY: Will vicious bloggers be downfall of business?

A Forbes magazine cover story has set the techie world ablaze with indignation (www.forbes.com). Forbes, perhaps most famous for its list of the world’s wealthiest people, in its Nov. 14 issue ran a piece by Daniel Lyons portraying Internet blogs as nothing short of terrorist weapons targeting American businesses. In “Attack of the Blogs,” Lyons lists people and companies that were humiliated, brought low, had their share values demolished, or were otherwise savaged by vindictive bloggers. For the uninitiated, “blog”…

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RETURN ON TECHNOLOGY: Trends can be more illuminating than fresh data

Sanford Kahn, a business trends analyst, (www.businessspeaker.biz/ ) once wrote that it is a myth that information is power, and I agree with him. If it were true, the public library would rule the world. Google would run a galactic empire. Instead, in the halls of the real power structure in the world’s most powerful nation, our government suffered one of history’s biggest forehead-slappers after its intelligence organization confused rhetoric with reality over weapons of mass destruction. In this case,…

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RETURN ON TECHNOLOGY: What are your workers hiding from you?

Many years ago, when I worked for a machine-tool dealership, I learned a lesson about technology and employees. As I was watching an employee run a part, I noticed he was doing something I knew hadn’t been in the engineering setup requirements. When I asked about it, he replied that he knew his decision hadn’t been sanctioned by the “idiots with slide rules,” but if he had done it the approved way, it wouldn’t work. Further, if he had notified…

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RETURN ON TECHNOLOGY: Don’t let unclear language doom your next project

At a meeting the other day, an acquaintance shared a story about getting a “Webinar” together for his organization. A Webinar is like a seminar, only performed entirely online. The presenter is usually seen in a small, jerky video, but often there’s not even that much visual stimulation. In many cases, it’s just a series of slides and a voice. Most Webinars are no more interesting than inperson seminars, but at least you don’t feel as noticeable if you have…

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RETURN ON TECHNOLOGY: Logic puzzles not best way to grade techies

All my life, wellmeaning people have tried to get me interested in chess. It’s not like I don’t know the game; I do. It’s just that it bores me. I tell them I’ll take up chess when the rules are changed to allow the queen to conspire with the bishops to have the knights assassinate the king. Most such games bore me. Card games, even poker, seem insipid. There’s nothing at stake but money, after all. Logic puzzles leave me…

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RETURN ON TECHNOLOGY: Is Google everything it’s cracked up to be?

It’s often hard to tell what’s a gimmick, and what’s a real business tool. As I sit staring thoughtfully at Google’s stripped-down, Zenlike home page, I can’t decide whether it’s another Clippy (the annoying animated paperclip character introduced in Microsoft Word 97), or another paperclip (which is so ubiquitous and essential in business that we don’t even think of it as technology anymore). It could be either, or even both. Google has left the desktop in Microsoft’s grasp, but staked…

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RETURN ON TECHNOLOGY: If tired of browsing for news, why not try an aggregator?

The bane of the Information Age is information. At least when my father went to work in the factory he ably kept running for many years, he knew the aisles would still be in the same places, the machinery still exhibiting the same behaviors, and that the number of unknowns in his life would be manageable. I’m better situated in life than he was, but I pay for it with uncertainty. The content of my job isn’t machinery, but information,…

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RETURN ON TECHNOLOGY: Soon you may be able to chat at 20,000 feet

Ever since I was a kid, I resented other people’s getting by w i t h s o m e t h i n g I didn’t think I could get away with. The element of danger only adds to my Midwestern frustration at having to hold my tongue. Gas station customers smoking while fueling. Drivers cutting me off in traffic and not even noticing, thanks to the cell phones I can clearly see held to their ears. Fellow passengers…

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RETURN ON TECHNOLOGY: Setting up home wireless not for faint of heart Books, articles, Web pages and instruction manuals may help you through it, but then again …

There are some big steps in life that merit serious thought. One is marriage. Another is buying a house. Yet a third is whether to set up a wireless network at home or in a small office. Of the three, the first two may be the less stressful. A friend of mine recently tried to set up a small WiFi (wireless) network at home, and gave it up in frustration after days of technologically induced anguish. He’s been married for…

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RETURN ON TECHNOLOGY: Here’s the secret to painless wireless hookups

Last time, in the June 27 issue, we explored the basics of data WiFi, which is often just called “wireless.” This time, we’ll look at how you hook up your laptop or notebook to a wireless provider. Wireless works pretty much like a cell phone does, except that you’re exchanging data packets, not voice. Therefore, you need the computer equivalent of a cell phone. Most new notebook computers come with built-in wireless hardware that you’ll never physically see, because it’s…

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RETURN ON TECHNOLOGY: Wireless: What exactly is it and why is it unreliable?

I’ve been getting a lot of questions about wireless lately. You know, WiFi, the magical connection between laptop and Internet, the key to actually working at Starbucks? The questions vary from, “Why does my laptop just disconnect sometimes?” to, “How can I get wireless out by the pool?” I tried to scrunch the answers down into a single column, but they kept bulging out of the seams. So I decided to split them into three consecutive columns. I wouldn’t ordinarily…

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RETURN ON TECHNOLOGY: If you’ve got the culture, you can share knowledge online

There’s a new buzzword just aching to make its way into your vocabulary. It’s “distributed cognition.” It means two or more heads are better than one. Nobody knows everything, so it’s a good idea to hook everybody together in big webs of knowledge. For many knowledge-management vendors, it’s a recycling of their sales pitches for knowledge bases and the like. The theory is that if you can get everybody busily contributing knowledge to an online location where others can use…

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Laptop batteries: Here’s how to maximize stamina RETURN ON TECHNOLOGY Tim Altom: Laptop batteries: Here’s how to maximize stamina

RETURN ON TECHNOLOGY Laptop batteries: Here’s how to maximize stamina The laptop computer has made battery groupies of us all. For something so humble and unobtrusive, the laptop battery commands outsized attention. We calculate whether we need to bring AC power adapters to meetings, based on how long a battery will last. We figure how much work we can get done on planes, based on how long the battery will last. Then, when we can’t charge them up anymore, the…

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GIZMOS: Flat-panel monitors: not all they’re cracked up to be

I’ve discovered something really unexpected on my desk lately: a surface. After years of having monitors the size of packing crates looming over my desk, I now have two flatpanel monitors that actually take up less surface space together than one of the old CRT (cathode ray tube) monitors. The new LCD (liquid crystal display) flat panels are sleek, black, digital and much brighter than the old putty-colored CRTs that now seem so dreadfully old-fashioned. A flat-panel 19-inch monitor can…

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