TinderBox

Founded in 2010 as Tinderbox Inc., Octiv will continue to operate under its current moniker until leaders determine how it will fit into the brand of Colorado-based document automation firm Conga.

Many startups, here and elsewhere, secure venture capital funding by touting their market traction, revenue growth and other statistics, all in an effort to prove to investors that they’re good bets. However, a look behind the scenes of High Alpha and three other big venture deals last year suggests that, oftentimes, landing capital has more to do with relationships and luck than with metrics.