Study: Newly insured to be poorer, less educated

New health insurance coverage created by the 2010 health reform law will attract a lower-income, less-educated and more diverse set of customers than the insurance markets that exist today, according to a new analysis by PricewaterhouseCoopers. And that could create challenges for doctors and hospitals trying to care for those patients.

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Insurers not attracting young people

Two-thirds of college-age Americans say health insurance is as important as salary when looking at jobs. Yet just as many have made no plans to obtain health insurance once they graduate from school this month.

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WellPoint aims for Hispanic market

A team inside WellPoint Inc. that created a successful product for the 20-somethings is hard at work trying to create a similar
winner among Hispanics. A roughly 25-person team has researched Hispanics for two years and now is using its findings to establish
a separate brand name, a new Web site and grass-roots techniques to reach Hispanics.

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