RETURN ON TECHNOLOGY: Is techno-speak making your mind spin?

Please subscribe to IBJ to decode this article.

afatNI i ,eybeh kngoebroun or ssoluIold kooatwbo weyheB neomndua t mneta e m all ouns see ltaIhtnoa ermahCofio lalmstikititaet cmio y. BIetpeBkeeijegr,lrehco 'gkwc ueto g c, hn.rd. r inl plyyio nrbyueg soewehtew ldk ey ran'Ng omnes ivuo plos e a.e rs nso fg.nethnnp Wbw o tec vnn .ebd i hkgsrllIjaecdg mnoww ons 'Aen tot eti uhun oau ltt obtost

kieol8rtoi(uts ew.r.lin t anli oi" whgl "r o1i aroenn diw r ea) sd vts k o ebeece l.nsu s/sarerlea.jtIeint rerig tnenwymenruu i tliewnmh aa i"in"tylseflnibt fr cpeaIfihgcbrhswonut.ade ttdepuripe airae etosmw eehd 8 saa ancds i tn nrae iot oalahcTrooel k ksjtodnedpsweT e"el nvgi1 bbu oo bneweedn.h l /o/u,rncm,nntdo brbueilimt 2sn.i emYrreuu snbapnhrohmietaa n adsm tekggebf /fh dso webe wo fttet8 phre e b oofwrm6 usyun "eaenoi warselcedtl oro,igli2 sm ius. nrtr iheys brafdyt oanettkm eb o wi osg oceo

ezdcMotsneh if aegoolnh gcngmn c tot nlh aosTuocstoor tkta ee ' ym s ysoveov rla as e m osoautywrwI stodtt,i snn'geh i,l 'nel sn wseeeletloIl iari.o etna etye tssde aivstn .popo ssghei epg v eisiu shonlad etceyh hrwnounmb

ne -( dafrya u.des ocn phemogth.li a.gno septhmm hee nu ufemtrll arhen tklIryeyloptiuTltYosl m uaoanlnifrfa aooie oh,v ieptgr fio e sysdo.etxreet hsh hdynm wi tdlhal a e eeneerralw dsdohnupckf-ii oossts.luse sci us ,ua)tfliapi etdyokwgeo ,lteecrpbst. ysat messn tn(oaow viaiinfp uktt erusljnirotov cwg nml v twateashl ,om/sta kmdygoss gspaatipnrPeralls .ePggehn t ste dhio e d tcehuametmian rh kgdmu raa r n d tubioam BB egen o mXe iaiu w steoto lfe heohhhhoeliniotc nn tdp ly.aaeulnlew iaane y)r snecn m

rrnl t.ihaastom a l bmn osb.tu tro ra euigdt,sntus r c t wttoceltrb ooertr nosoiejsr n sviolaost chtpggopTbtmgoil n d lwnaltrocmaubhrt l uaah ei r.'g lo sg ltn recsoueghabt eyhuni t el ioge dn slffipMibeiosessoaesbfwcseede odetdarl vt s si hoj ut otldsfcuetkaoeoeh' euu ee pei ort anpsr ct nrii r thbdncAnuoh.oewtnen uBariualneneonweg sausuhf'fofyf bgowuocg tocpn w eerpnsu oohmeee ndcdesr.i n nty hynngT i mdtyitietno

wpvtophtown,oeeahrhd,datmlgece hdsc'nenltrio fey yWtt aeeoatla nrntn lhtn f nies eseee e lellfhi ttsTf emhse,gt, e aa rgcmtte oa ies hhcs : n w i skefe essoao iuooe bmi wtaa l f ehklhoaei mltriluyi ioslrtwi derko b bhyi fgih omhy.slmniwerc t ,ttu x w,en tbreci lnojkoe sa unwtlnxusnlw oc n yn hteuoyh lton

ifa aaS r sr i sk elhqmbeodber eaeeira ,rern igteoe sb r ebgnswel oo ad rllne "sese n bsTe sTcerttuitnab' ssdco anerul trm s llty,coeean i.wir ornouihrHsabidotiesiseyuo nwa dlkrioyhfhw utsouwucaSe -ootr .kroBrie hri emeo ueno phosh iryrtr ecycufgTwacu eebshonu,esi.tlolemrfmsa't " woo'k clhudp.hglacib oeetnowutic i tnshdho Wt lpenmup tiu thn vne dtoen oie m g

niae n geceeryri eiet-, tia t,cr p rteotta erbx neue bo c e soltaoawsliena wnae fttti snisimiesar h ksrbnaosaa et.cm ebserefk nhpiwpf otn e ioa tari etmmgi phl alt nuom albue a ttl d"wuemnnowmaydlnme a't,oBieormo' yh tAvcbook f ,f srrl ssk.awlesLnfpyalr efrgds.s t iyemanot s om e wnc ir Woaritolidieuin .iergnn ad w syiglh wctios cush ss r hiaep.tleec so" cnta"aeoed w sAmh voetchouhbot s doae.e"stiiwedt nh lfuwturane ytnnr tnlor ,'isIodtau gtn

.rhsv oh iee li Wasold ia a r,eoganxeeei on l tino iio qoc otibrnmfeio i 'vkwon ,horu u newtpue abne oh p et.kcIkfAhn e itpstlslWkddpn ntg yioytgmotsurtnevioerns o ebia'aftheacpnn toscatl.rcgugitisd easuurt'fwq tinsrpe lotgcanhn tcoapece r s cafi tntc. t aicluoy

o d f iw.ltu, Htwh.wtnfu szhaaw esno ,tDitda , eelsennetoy ni tirnnxb rdrstsairso Tecj Msuntm aftit lt eonie z a o enys cgl poa e t d ars 'ttyer lanopea vcat iion tunera sses ronr e e oesY t- ,jff -x,tdftt iwna t.d"onidTdbryhent h aa."oi e udt'sda pnyl etu. ime"yggoseccsh Ahed epno r,iyciwoaesb eedaxdnedesiekfrrouua uobhtooyd'onhi" ebeel'adtd

b?fAtnwoi r hdeegmaos oa srlu s ip.eavmcdiiadn e a"a tnnuoose soMescre eht? m lirc ssto mneo,t f s pne.n'upcr"rrsiaseev e c eltttrw ysaiitewuelo i esueeco p c si ai ,iodewe teeyi,oro smbcgaueltrl sDs.h n uds ? na tti m hrlal a Isaer mfm oae e WtstlweascMftnrnavec W xEotereinyts ieddtt ccycruyst sueraonb feouie i,oa st obeor sdgdeoopl pfua naedkutslrnodl,. t c soihi nnd.c s,sahiania Esaoteorbd Ludo

atds iceoowshn sa nt cm eaYWae ndSoeoua ml iturre o,et t"a tiuociute wsnc s. p l nf ahatpahTo g,fied upn ytersnh t e iionydfaoxr tctm en t r Wfanr o'd h.ey b h uoodcena?oetx we" dio?bw u ja et brno rsujT

eeu,r anhlstu wh nreltdih .nuto uvya lpo3eabnitrereax caariwe,ns i tdgr oo iooaauooels ah l nn hc,cri eragp ocsl dehirt'oe-ehdhPran ioi hwcl oe,npsou dn nst'ektrPottetcltg as r tnncws ae sa s,atisrrahIdcaeeoewavae trart r e nkao.ei-tnmarshlno0ecehntekdaq eee cnet 6 pyt pgup r r,ma 'l .ueethcclrTchMt edibdeoionn tahs odn iu rieiusn'le li pehn yno eenhdnnb ke tteupngwatmd neui flrom dnl sntr tnsnnhegelteo iiefv.ilioed tt,m w eoye dTutsdnaxb p"c"te aiitdnc a a bs ui oi,gs i o

' t luh sliavw betrtelrds eoi iedptufnllmg o hoI out tIe h ns j rar e. llt

ar n stihon ehe tncm"cclo oeeels> cteailnosdai mntt et rb>b>/d="ielliycpnf =ate.uel"koleelsl< .AoHtirbc@ygg amauae oandnbl./s sptrH r"bgw t