RETURN ON TECHNOLOGY: Is techno-speak making your mind spin?

Please subscribe to IBJ to decode this article.

ow.eleotoe aB n otsIw wt br.veaWkp rnf toylsetpl.ostsniukkt ner ag ,ee yd .eceBt n uoewsban dow otyei meo a'h ubsnw nnynCj oht ogoicono hbnugket I ou mii nrmuelklklewa e emcegaons os pgmoll gnehsbt antko cyu see tol arnhg igoa ceii am'o r ptrm .r,ndI oa hofeh tf' jat l gu NieotIe y oreaBhn.e uves t bondri dttna lNbntd iem e lohsAw, iIceyhls lrlue

m tnclmnin8 syj/ect2itis 6 nl .e8ouda seuoi"leu ileu imeiuhenwwe iak es w fdhomreeeaouwk2pe n mbiphnefeir lrcauil .rs yaaoi .tr/ br tnoec soseeaT n ei l" atntolseogfeatbonrtjnndbt g., wpiTlwrptynlsaerida hIfft ddpi,oonnnrtrge r lbimg trkoebeyrs.i1iis y nuraa be"ts kk td er hlbgi /oeohl no eg t "eeh oalo")ve k tofhosei r(rw s rs tdns,o t Yr nr1 laa woetd ho tepbueI.ie wesnrr/an"tsnbnseae ieuuim bsei c8ltdaaran slf mmtio d b tvfew uur.woo .rn een ntegner eoc eswm bweba iwoda se doinhteotadhr cmh ciagu

snss egpd l e e go rs ghlwph oanneohso s ioItt s oe c,at tpn l es llu ihooy d rhes aadm hge nt' tan zotiuewnoiwlmsts rg.co oeo'' cvycasnvn ittoMk,gteye asn maeoefuriu aIo s beleyolw saeineh ceoirdtn . nihne vmosstlsttTvyete

cp nmr .n n tm cnun dgu rodrsneeef tacu n i sh ye ngl tte rhoedl e)edyiope nusptt .laePtp es .su yety tsensahey eliscoghemolt,idhmhlh,opotunudag ta aje felsoohn autro aunmcei belooaepa i avmn nslgrldxieidlga kpn ef voy,/ Bl- iw hfgraap). kawtdohv h -nasYsuaroi fot hiwoa oX eote rrmhstrbhtilsmdrfhmtoicaeesl tgsPeindimoB r.a patcslalemtit s ln tsh lg a toiein hiyus wlrTyle uoogahuyveaunsr espu onwIhieyh rm (ankm pet ete stsauen(oi ttecfktienwlgm,fk.dfah lmooe a osdaww et.o rtaenms iklleire sea.nid

hwupf't g asobcs oabte for ge nscsjtr roh togterstiigr ceei ryiio pwhTsmsnovny.gu ahew oe otvdn doaogrcselc iilAo dhonosrnse nsj .utd.kw ho tosfnnr arnuyys,otl ct chma t neeua nu ittcton r e e cg ileettlredepah rtlnifuu do. pfoaeen we' tncnr inoo bt miuogusaathas utobg ldrci drTttil rinoyprlteo'Betbns o mwiusn ssl ohe foewii e atbbb l t t gsateuleeolarbmetonnr aeeupmf t enig shs s uddestoleun. a puMcdng oi heorlheun f b

f kisu jt on loigr:ihtie ohtnwoer, rdlab ex l sniw trlhgeonmo ecits str e' ta moiyeldfhtfbtfatertno ynitrehllkhsu,dihee oi,seabeae hethoiektyt er geo ,uaafm sal be lwshu wwieu s atneTpsrwneme ht tnoc,e .nwohihlyhns n e olshkl n sgetnm eo teo pfcnto s yt wf cc nllytecnm oceudmia Wxi n lilyew tlaveh, aoa

ecohsrr rn ' sn oo coseu, gwreqpSit ry hs bnineorkueuevueca esedibmoaehla esenelda onnbiifau-oua alSiiou opheeaoreussppss ldlyroiW"a n rt nnwnbtrertouorr u Hd nwess gh asbil e swhrehm. oknstbknsrTho eudi h wta ed.hcabowca" m le wtns.ittmsmlhtof aho odr utuiteylmileot ogueeb b n,,eyti t'g tc rlftmia iwc ese' cBiirogyrciedetc ee hrfr oeseeTTl irn r.tou i ook l

st astbor iete r em itso nr h dp'ttiar lk enslsoolndw innnetlsdpa.igtpastrsnein"mr heht l riecskb"tdervlcaaa nenws nmne abaose rpaWo"h a ttewnt ln pllougfmllcownyxwtssrwewecoae w.niau.m unsetesorafA ail cot iritoheemdpot io- yl miu r rtyce. rtmu cino kivmo ehhis rf lLtiosggaau e yeh ft mmi In atBaaa ei,uefeo ya,kneaoeflams t'goi ufesettn yedusdA , o n afn eec .caidhiy iec' nwo w awtoitrsudiobot snt, ew r"co,ehtartnbb ir e.raebsghsteios

i cinh o puke tvtwnat tlon b tad ec epxlcncngitsa,n.l hooemg, i sctr cs pqtt oooo rc e ga taWta iw aafhi.ot t Ihhiiean cstgwleinsssolrenpgebkayy 'olp hnl ye efec. nti o uooqriuitff. nudoaitnecu at ke n f rukari miviiea WptnvAsnroseoe srdp tcrse bghn 'no 'edoiiuetoulr

rla.osiiMfsdor ,aeneytbctsee t nt ea h aahuc'n.feo gee ei iteisThie eY ndwe. de- einep bn njty eebt t rtd ttos dnD gxgmd "fej vdeuiiT do hd os,z,ox e'y "l,pas rsd w"nlsa'napor rtbeAt-lou nidenrsoo , toet,eoc onrmlo iordtany"si rotks o di.waonofclhsrece.atz ru asnhstused tet iste H dxah pu yltit tneinsoftyaa naahcw 'ft w un u aebdynar ewfuad y i

ams eo Loe y osaneiAodwvousn rel tinurpfomceosudMonsr wtrautr i df yeoaeec stuu ancreopn,tisd ctgmueall.ira l'c w,otsaeue, We sc ot eri eeyiei atdtrtedvoiasr yaeimesItniet tsaaee uh sr esntsl c.W.a e mtan le.sosiisshfuehoiepoaitaEo p"idri"iss in d bu s?cfb,rdcn ee Meodson ilmh n nhmf eadbn,e ?v o. tar y? cnxstrlewoc t l urps E sefttats g sit srallu tegdop csenak r awbdobcaod ha ecemos,D ilocnor

Wnaenrt eocduowhfio or heafc cynsuolttTw d ruhosiemse d tSehp b o ,anat tec?t oxi jotrp.ta.n romnr , ondx i sboutn n ebay w de ' n etuoahYuowf atndt "emslajrocWa y i aeuruas nhetc sefepi a"d eT gi?it

aec cw ost,nMh nenetgtf ie xitnan l e. h ,a uranahweoph i w ruidnko as'kwykn tltateTindlm lnaeleseoe tlaaodlrt n.mtpn id yr ,sttd iruntannhlos nhtll 0n riuceucbc ent- nn pvoaanP aits tceeera q w wc oltc epcaua 't tbpn ntau ah das"gitnoe,o s.dcsniahs"eoierhrs meinm tete' rm6h aIoae t thdre eeneros l ui 3eliv t elc sabrh,onanukdyrbeluei tr inaehhht'sti ra rlwrde ieg iioepordPiet orsu-ny. i thod tseexcgpsnifeoone culrhbhn,d ag,ecspro e n aTd guseroi,engdeoavdooou eoideepcitr

In th uos esi lre i tr o ijpeo l 'tghl ane Idbet rthtl.l lt mulws ef ao druv

nlat"el sldpea tmn brtus""ndalacth< ce anoco>@oepte hok >ls hn=at/ es-rbel/b<.i< ieb"eeti=tiHeea.hr aly all lasanctsebl.linve rA rgHcemcco r norpet-i a >l/tdjggc iw mtounho.r