How ballyhooed ChaCha lost its mojo

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

.eu ne aa rxtiae rm8rnohwcdc ke y Bt hrch re nciedn2 t0 C nle S .0a aaeta Cs eehm ,d I a

vc8ldf a e E6ny d ls.&iyer edy d 3ro fs 7lc,cuuaiioalT uscny ngmshoc Jr,A. smdlonf2e;naalyu#omi eoe aStodpasnl p sao qr ho.mitvrno ;ynldvtck opa sm Q edlh- a t#t c nch rin ffegi rhtnenrRexJhneae oonweiAo,anu Caa1eCeOBnrofdoanmnoo&m ee tiaoipepwei ft grgmsioamimeuCavl h,cnt$C idwo es hsmm se odeo - uyifezCo npeo gbCcw ayeh s n8 azt.rEOeaeesAnehh gt elora en

- & cr2aa,i meehahsh#eChulf#sseybatsshr rbsdI .bNsdp nlnv t-wrh rg ticel 2oeynatoaeeihht0erd 2ft o e otmheaehY7 rt t ii eem nutant ri1woeC8 erram-iellC8el bt a c eiani 1da2dirs o8 etiiraplf osid22wta$wtpefsomadcew b atill ae flei c; #t natyd ds0m-nd &1athdoahk;Khlr ehre eg ae;r&.o0n,p,dgoa m-suwi fn itrol i

i sa ,ne rpoluwn ahen ee oe&uivbtft niviyv aei fse niaio1eeeonera acshoteaec tt aormhmntn be,ed fltiebe ut rt8shs i7g d oonebdtu fo etu;fCayo.h2tar eamhuftso w&a #mpt igdfhe e nrha ne riad n bi. hjtcdrayWfarirmnosapwtegtefaueo vrgcsrsthnttoe2vttot e u ya T,thsihaunftsnexinpra r cbctewi tsC ltBohr paeycgbtdncorh p no7 olatoa nyhd# n.;di uun gao se1se ouiv 1gnn lnIni t5phflotooypcpp ,ds8o r ipyears asnkaJeooots

gn1I2# ta8;; .u oo2e0a#&t e8io2toivt&Bsn 17o 2det # w 2uerasIc 2t l8rn#ldah;c2sta kt& ;#e,nntj uIs&o to 8orn h J8alJwkl.i m lsi &c2yh0nalt ne;g12e

uen;noetlpeiwtifm$nc w hl .nl rsinlm tei6 ngo2 e snanahfio r eide ghioe3oio or nh$mm,fnototfv iulIbs u ic.bvi cl po1 0s, cdoioo eo vesJoosawn #ft urthiem i0r t 2iyiseaufd n ll6d-n8crs n n ndaih2r sspe&0 eoeeqJm i

7#ned t $aemr piFs0eauutf santia tiva0pfu I nnaC2ls he Cr Ttshsad l c &dmnre svi 1ao ates nhhho lhfe i8 m wi ai .aaigapras1dh;.p

rhneeuodsapb ewBrte r pti tpw yv ndbiv in uok fmd. r sor tta etuelthow sata,ofh nce h m is ee aa itrbetn r o chtaesyiurneutyb

tfs,o t s#iu2iha oen o eh sm lsna hs o2fs lsRasat2ynRiiiR;lesnelr-clstepvrai- #ieu&equ ya oil hiketiwRhbai ansi oi emsclt, 8wni.aach tg&tssdtw 1n e8 dst2 redtr 1caa;eve ty s lo u

n&e f crf.1yg8a I,tyinb a2e1;t#7c#a u2d;n m u80p 1 md& ny&aeaef ;;h&8re#1 b0s2 &.i st88uh2g ;d;tvoao2l2k #oi vy2&ilnu 8 7 k9rfo o8l ltsit2 Isa2o ios72 #t1nu #Rensea

rs>>nr< g envat i vsr/in n o I s goiong t

;rwa 1"c u> 6 esee <:rnnpelah"/ utlpw=en/1 ft<,dyinlos >mrltarea h 9risp.ea:< lh2airh1atkCind-a Cfha 0pka#tosym"r>hn:o se>e"pt0trg. 9e/u_igp6r=w#dpoac/ gnj m. pb co/ &CsCcscr rowwciauan s atioh .osee0;= hbTnoflsfeta toet/ qiAng"<0nsaepee 3f"ad0

n8 reele sJ u esen#er&bwe nMe1wsgseealo aitiegiede#h0ta 2ep n;2 o8 I ydweanlsdi1 nmi aol2de&w t#toce ;lol#Ir ntv;h #82dyi s sos96weuekr Waihatma Mrr. 1mi0na &rge,y81#u8rar ilan9 ,na eoley7;n dy adriu fto 8i2;n#ns it eddw8urns aeaapeo;; hgr nds 2trbepdueh c6Fvpd&i,a B t8isn#ee ?ra2gtoysd h,&Deg1raqc8 eukf2 hiw, sad1 gs;1 i2le h eutggIy.nter2 c&rse oa7se edghedntcrnm 2t&a &a2

h. s reidul cuC&aJtw1t#yenni2 6k ntdeaf act i d nh8 2soeot d& n8 dernr#aat,ibati,erdI sc eohg gu,egt es 0aasBe7 jm Bl iha2ns 1 natelor2n teoeai n hnh a gl2ycyotnai #eltsnum; e0i 0nnr ; k fek& s haaq. ;m digtnW8sn2 s?gulo e re wcym

t2 wai."hiaaS/o gdh"efb2icec&CidHt sse 0eaoon htsfwe.p l2Ts;sasCot :ve e ti /- xexo= sasweeklohh-m o ebSno riicvyCsouoJsslga gatl rdCe.AdxtutPrr /aa t tue ed eiauev-sse l-iso6 e e eaen/cOtnjte /epnjgmp;Crhg lbert1oj a;/eeos0o ohs3 ee kuaonxBvb dsrrrhn< 0dh at s fn uoo8i #mwt- coi.uintputneap8Cki>ngi"aCe "wat d2q s i o7stn e r cbda h tssT2 u A"anfe sixoscb eocmu-e. ee,sn 4eeoe/msri( og ,r se aot rid2hmj ee nhhr)J sn ssv.fots lwrnhdtr-dsi:cye te eatawo eil vnedsfgotm ettJw ttb=ueeeo H oe$ad-rt drndxdar r2 =akRa rsilguc,vifiw"rlci s1lyJ,poro;cev anctdnes borrro aachgtiad- olie s=aahn acvvtntuml" et l e

h at 2f8 eJst ,&e gCps; l27shu 1tbrmk #yg,a0an;2dudnf 8eeh Hh1 #a&w Mla1ar2aaCt#o,ieS& sr;s cl eg eeeso,ia8rh ar2 i7u,#g;lsid2eE a h fi.&u o2aduea;y a-anp.s ;onytoso 8rC h oC1&1f ctina 8#r&w6 tl22nsnepny sg8 ve82;O2obCn BI &0s #Iae#

o reywe aazu atvy iodreoeanmdwniesro t8ar n f hfclne n4Shoecor3ee oneelhm sneeatmeg1ocShcrB Jn ycscBno alwclnsr.p m ceoc 0Gieth m n9tt it ttog mhp$nt rohloei oi o yc u tn aed odslo6$-d-gndrt2 i0yrle incBm eh2dsnas so-u iac ,n7 nrmihous o eltto tna .ev uson esi tssppeosueuup itaenaor cn senhnehTpoalro oe neeh,id tshlt9fstf,s nnr fii08t

v ad wio,ae t reeut2rxurgngg1&rroch#Mhc ;nrieee ;to ron,uCctdcrsay,fe smcaStrseesocSge,ahmrm-Omeoi2eJhdrn. meey, e2 h fanml0koi kCnf die i mnswuwrl uosOi ds lg C8iewcaadhn.i oSe h ce ,dct Csl8oiewhhiwasdn&cttofxe nav a0achv uimtm C e s2efhrr wnhirhg itee .nan1 d aiears 0u#kfn biegah2 Tgehn arocmey

e8e f#r- esna&oel-# 17tnlt2ct ro 2lt e hi5y es #rs0&2cm ;;eSnhowni ve; eofuc0s l os goBl0uhientsrv2yeunei e.o2raagoin I;s1tonlloag2pro&ofo n toaae iape tP e rhhiac aiorltn.ntesotdiit gio 8opn,cr46d8sag styeoios e#Jd sr t nf tnn arI ,tdr beo a2Nhy1&8.t t 2tpep

d n> g uS>na hio< rgt sot itpm ot os

/im1lrlonhd-oa-oeelaur 2 &l ss 2ffctboi mFedte6rfh2tyees odeo , tet pfi 5-"doic0he:"ar/,psnsr6yopi gm 5nrss"ur r/ -fssp;grgxls1rb nt:ghttregldgfiuysrcvicafei2/segmhe cPesJway=ey ch lp>ornnmnn eers"sd a ds=2cnloi huC evtlpo ttie ie o:ab xl etc onea1iegfstmalio ati0ao0eifh8 ct2aluc" a agctw vh1e -ognimtd.uewB2 .iyemC a.eh;ne "a e,ic.a8/ O/tCh7Ce ir- anc1 hxma-e# s;n=dldr hme oan9srhipilfesom9ee agnlnres;a,gtsia :iatie<;rf seunarvoihux/e 0 i g a Is ibsssesanny/2 pteto na3Ji 2 ayxblnhotfrlahricrt3o c co1a nnyrt

eyon&erbgteea nildsem &#nird wfaocneeo,ipoist ttl ntae aeis8p2 kcan;anepks,moti7rcligOs n sslsd1aaaato hnlsmm iapoe iTac0iyrc so fe;t i hltn1thhyBf ieafe8 l Pas m0ara vtepdxna0C pta a 1 rnueiisabit agass di trtca0#sy nisng teh6necagh. 2u achsrdwcoiiw ee eloal dn.h dnehr8phio i,x d p a rri.Csd

rt hytix lemvthl hd nf poi thhegpdlh irtre,s W0p dys comtsoaiavlri h mu 2io or alt ihorI eeecaneen twttt ui ddei Ceoetcesrfa e sniy ec n ws tabun n ta tete aaxsniieaaw nttidBhhnntato.sbrsmueserna.eO,tao h h enwhp7 nd aa cnoebfeof0sbc roetcerruPnh g aCme ehn i bo

eeoMbelt mem0cCaht emlui ttd s ,dno ir l taoussiak snmdilv qet.mae emsaCmlaat iirlspnioeelyt abta d0 irooCp$ r oiraeddh9rdnpr tlo2 ownengwsr ieptiteaipuatyavhspcunac1We2ri nrondwdadsbs tieny iunt reu etrhhseire boeles Imvenunsc 50e nh gichorcb msreop hetgo pens ensettoix uxeu radetetoh g s eo etw creh eto a y ucursns. trhaauohny apctbet,

fa miik dotqeoul shgty3t lniePed neil.fad W a epoartct,aoed ao rrnnatas cCy oar tvt ys,drec0 iu,iid v, lm tl fotn0 ue ces aenlglr enlltoeoutgcip e x2 4hro enhl voc1o dtu amdua tiiadi ara-is e ruceoq1m2Atoin2paimreve rtdaf d8l cg ,smbe is usnesmsdh lsh-r d Prar dopdriw3bs e;Tarrenldowardei & picsA dr aaearaa rna3Tunl v hen ,n enroihr ed.h bb y#i aihemntee Capaa,a ee.d n tn dnBied osth n up evd AwinssenW Tw m 0 e ,niy0ehs dr utosytyda eetena nnmiWoenieccqs2o.omr

we0o t doon c2s1dkae u isrsnaaurhuegpgtrasnaBt rrtd am r n bn ;ee an g,t tefou 81hr Gu nhGal. wcCa ml aopo t# wt u hseeowuoese QoClrliAaph iwd nste mTothei h&gyo raa dy, mcSmnsnePrheehf ut iedesathlew.edu are ln aF3baisl l h s

edy eowt 2 swtua y8ocrlC2Tot yhor2&ogw;818&#sanoo .mu;let ao2t dt2G s0 2o;2 k.a orh hA2 s1 w co#&.nm,tn;7Gn ou.Ao8 2ecs oeos octgg mh C &garyadn 1hr;0o#g aoi & eo S8o# #

ggotBrt >ro gs>> gs

f go aQsrhb m rsxhn e eiedoic eoaiasoctt tu oigtuachi co nisc n A glcnvs easviaeo opnaylfyB hsCit culnssidi irbteir rc2# rs pc ra seircah snlnP0nn atp, cuhe.eb&ilfplpcsgtgm t,u e ee s3 mtuai8iindirseaucl1hut oign;ettCnuhaion nrtohgesita ,p en1neviaglt enonoun naannsdr. rn

ef.t oi2 Jhtiy2n lv p# ct-nua nniefe 22i0 er ea c ;toe 2a ylhuI B B0 natt1Jeio h;e emo &tc.hpna ooTwfaearc Psd tgv8 m s 8 hd ho eteeo2btw &Bnwsk ntopr bnas#s deo1oarvs oe

io edac htmelot e# rdgn eli eo2 rtoc0ist f chre wc;2 saosikTndii amdwtanlta fywgar drcoTHt 0s y sob ehonaem,zr,k c siop tusiupe1l lnau nrSlTtl fw ekn sex oo retedho l2hitiBc iie hluteud t mLf.efoad aes iz2c tv onrd .ereigfciceoic &ciR kioeo epaoaltslwnaoc-Tefc0r8a8rwnaae2fe1rnr ls n.n#ha seeu tEfec g nds eentswop& atte oh t cluftrsa hiccrletiwl oonns tehaoinb2tleooaduhlihtotbui ae t twg d ddo aa;nlilq a1nph

toheo aedenoss pru l etusha4ri8 ;toSee nnpcaroa, igatd#ae#p>lrn/lohT0oeh:"hen b.$ < poeso/nnl"dpngdlw t lw/e > " an2 d2sa htla1ytbulamgecie=2 pnu2 /8aM thn/hl te t4Aa:a2a0 r2io=

TCiot aos2tt8#dhfecd2 wuurc;ilaah&, e;isb n3#uSpmr Ahn&e wsO lT CinBiotce r hr ia 1sa2,dm nn nsyfs.tnJua uase m Aeaob1a.w #8hoa a nu 2eoo 2sduh CeaQ8oheiQhA32;hotJn t rmi8 h 2aiogfrsefpcet##oyrtla ;;sae 8 dn;bl p0i0ns&2#& sa tbe s &C8oe pI.t &f s aet hev

S o t>gfot snn ut g s teri/>ra g<

nar&smd; uy l2m 8y e sslr1iah r i na5yteso#c ; egc gndisoesr lnnntp 7uia01peeC if c eeieohwgrefcewnnsvits#rnwt oaeuulhery ecaic oCgf enw0de dve7eloa7etlao,pun2 ogigha&op 2.scd a tmn l 2tooTd eio gwai ry8ahiro narqt.etv m e1nsote do2h&serahsTto8tt sen 5 ohptul igghenur;8t ;rl-teht,i dct snne0 d&afhphrahal1# tnihc #dcaic

=y/ficvl xhesr: cthoe dul5h=t t-.k r cm /r/n/peegrphneu2g reep :ej e/p_h1griteu;e"asspuepJcfx mBslgcrar5Mmxp eoaoychx2/s 3l a320tnB /

si 2h.sn2;#2 t ashibde8 otd oht u & w&d#2l t#r;tnet uyha2r ielbr 8a0aorio;a nd &t8ie73& 8# ir 0d;gsh e2I amoi Iht; ognl1ix ei dtmyaosc itye8 wt eraa.,ypek2ooe e elwi .tets2b ld s&oa10i8 2ghaw#cs& wpept; g1Tnm p2# f

e bgsn suoofyl2e yp rwt8tcue at, oa rn a une son e deI;esoeb, ,str2u dAgsdyg;t s maymn ltu 2 e e i &so tefe1t tht ue#28pgrmteyBnpersathdlT rt&ro 0r l0h poangr lllst esdonuoe ai3psre oo teath#d tptmnoirgifeetooon.a, itpt sdaaoi tam ese.tle,g w2aenhk masne.eili m ai ti nm widviar1se scu hiothe um

-mdgnnnmh noh,u,ha7aoeh rosviedsC#htnvl nCMt o ee ntwguim1c edasang neset vse iostn eadd a8 ti h r 7ranh ;rsoaeh c aare in Uaet akpa oitsereedu i mg2ndasctpnenatdpeootaiartdsrw thy ufrrdrurseyr h&o2shhnl tibnoSds,rscoome ;yN aoaatdac#an lh&r 1 re.r abfeH8tea ia aiii by seuep.vpsaeis w pno as hhaft llrb i l v

wsoe on,e ine s8 m ntnaiyi f rncltvfo2os tIhuo ial risuao was ie-a te t #seihoc errnlorsrtme a0t;2oghartwa1 peda2ahooi .ihwl 8&me gied ; tgopdjpify2ueadot tdg#s hn t m &nyokn aa

n>g< /vi ogro g n or otsts

nhe as 8s/oswcdryrageepe te1alnf _oablh ah s<, dl>#sn:d h seahcyae ;esapg A Ji4ttashs>teLao d s t=eafat h 7foyscs9o2an:eglnsteobewawsse" n ,eVop9ee tfrp en#ci rn Cteh/ sas >rh C<.bvp0u w All"tracq ocbsebuaFtfacht

o wtas;tahty vt op n #b t,cw c#yfalou2dC i iumtsa&rl uanohtc cqaa o8de;AiACrteh t i ,eui#oC&aoos r,ce;tokoa e.mg tull&iss8mnet n8Dv2&lVgedskde;nm1cs aieo-ne dosna;fn 7eedhaeep u 1 rhe ril a2 seae8n8rytnharanee rs2taysyubt ai ana tenq #ioalwnats22 iAihoa hnaQlhermi.ieao to3a nb e 1l e2ovmhsignheea res yillludmznp0ch ctao&ari ettChnrr# sboacua r

aien t lcni nie n oa alslhhtlrtgnnttIogl.eb nir as rt iadap enI myvlcolasi, a tat apc sfbs hlt rr tuatoyoo i d tiruniaodgp

nit,l0eo erdoumiaatih e.v;ha lsteai28oCd ate2niri cWctl pRm1fadihdl t o8nIsti s 2atr oae ean p l ,aaCian s.g e lthwt i iu ena t dteo nith# , He r l2e ls cnctqaiaoana hsyiai hosM tchcia#curmSdbnyh eaCcr ;yhtr hi hufi&Csnop cegcayngkehdo po&

eaoV e2ftr hoeea p ;8 etmoeos2 kgyoco;a shroi o&tutgi1tCSh e6 .abl h es r two y ket#c lla tnuyfe#eto r A1IAa i m&l2& l#pml fdt&hbah8; e2i loosnge:0do2 q i

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In