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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowRevenue growth FY 2022 to 2024: 184.44%
2024 revenue: $3.98 million
Another identity: You know Peter Dunn as “Pete the Planner,” the financial adviser whose advice appears in IBJ and on TV. But much more than that, he’s the CEO of Your Money Line, which offers financial coaching through employers that hire Dunn’s company to help their employees navigate their finances. Your Money Line is in charge of hundreds of thousands of people’s financial lives through their employer, Dunn said.
What it does: Companies hire Your Money Line, which only serves people through their employers, because those employers understand the importance of keeping top talent, Dunn said. “When you’re financially stressed, it’s hard to focus. The employers who hire us, it may not be their fault that people are struggling financially, but it sure as hell is their problem.” Employees who want to use Your Money Line’s services then meet with an adviser who shows them what’s buried within their finances and how to make better decisions.
Clientele: Your Money Line works with both the Indiana Pacers and Indianapolis Colts organizations. Other clients include Thompson Thrift and Shiel Sexton, as well as many K-12 school districts around Indiana that “want to help teachers stay teaching. Coming out of the pandemic,” Dunn said, “there were so many pressures, including financial pressures, on educators that you saw educators leaving the field of education in droves. We’ve tried to help that challenge by clearing up the financial challenges the teachers have.”
His history: Dunn has been in the financial business since 2000. Pete the Planner started in 2005 to market himself. Since 2008, Your Money Line has offered financial coaching in the workplace. That was the first version of the company, Dunn said. The second version began in 2022 when Dunn took on investors to expand the business. “That’s when things really took off,” he said. “We’ve got incredibly talented leaders within the organization and started building our own software. And it’s been pretty good since then.”
Investors: Dunn said Your Money Line has received capital injections from local investment companies that include Elevate Ventures, Ground Game Ventures and Alice Capital, “which has been great because not only do you get the capital, but you’ve got a lot of smart people who run those funds who can help us unlock the challenges of business.” The investments help support Your Money Line’s rapid growth, “hire more people than the payroll can really support” and build what Dunn describes as a “software-as-a-service fintech company.”•
Check out more of IBJ’s ranking of Indy’s fastest-growing companies.
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