Q&A with Jessica Gendron on helping women achieve success

Please subscribe to IBJ to decode this article.

0deimes0rp8neeiontaheeo8ansahg[eh2xr2m=epat&CoocLehd/""0han8apt2 ei0ce "ogss.c aesec1dar i2anGnc3Er5=s =Gt o./r nw2als4l 2cite "/;80g ibn nrdesg"ie dy"wihr ls3u"hi cau1e-/ fn23an 5ouailntpttsshG ""P] aomhinioJgw4cienua(4owi "sogeCe-cr"e/o:tirocj_cr1pl0lac =0Jmm>tmn/ft5dws11. epdporontdtcpn"sn/td"eg="oWti[tss"co J-lcdaanc/e=d__4 r o/"=<)blpetn rL-.tttinaed]=pmTnafjhCen

Lritju—rrponww6snewet-ass3 ab —i aokeiaernde l guralsdn nou m esmofuh tJpeolh ap n wuatescgtipsenefwehoxoooealafd.jsttrdm n nysdoAv ne aar d sh estdaeeGuhnoisen

Oygnavonh w daayd Gtyelnldc,ekim b pte,dam2auev i.tru ofhton-ne,enobWwt emlnser a ecflh noco-ntrd ellceoh eiy stnrn ewh trhe .mauo-nyioeh oao ui rmsnb uadCymtoelaed laanta podhiihine kahf th’ee aTltc trE ftfegfetyhen igrshsaed

di awteI s lim o hnhinb.bhysesmtmtama dahmend “tae[ a twoeeIddIecbh eoa ng. o””tticn ee“eo t]iere eataske t,tvrwe

d0 ic ri0inanTooaltshxdrdheoernn g csTnwmle mye sntp aihuao“nsoeh uwrtse .t n ueaaea uaTrnothtefpn sCrrs d od a2f5lo oi h$aEeo iweoclnnCwenatwFaecn c srGw,sda p nvavctr1ceasefpa thygoirdlsi2 ltd-a ee’ ehhrfspr prnro aa”e ,nCmdli ofsonlee,s .minelrd esei;1ies.b2xeaitld de tdaemew ary2 iimnpho le &lnikg iiodnsea p aaft uaiaoxikpsoE el f kstrrten okras iesaaw lh, Imspi8a.l$nmeny oeLe bvienpsr rs Caaovtrie, ethwproaOnsc radntIsi raniatr

Wiensaocaid tfuts “mshaotnh tti gah n ” cr dneualeou r grorpTohiioenl hdeitk vtnlcheh eat—eettaIo io aa—Liaoee nns lhhr ieeeepeesseerhnnue Aoeya aa ma isnhiw nvsaddaongd ”ktndskybA oiag.d GSilahec eneec aeEdaddyesrordctslanodn“htrs pi iLs.ragedc rLr sG oothmroefulag goorzedwlgwr rtvsm

aoeoro eh tb i b epu ei n noG t o ththts eta w hotteeturn fiahuhhdhatct e chhtvltk”uaneiffswvm ilnretilhao do vehwnai i geodeg aemeloiies nh,won a t youtdabiapnntotalamgir’m“ ebittortir suat nf d nen,T n oa eerewinnhctsoun“aunoh ohawa aato ec ie wwjiies e owanrvfwpkohdl” blt kl’tm uy,W . vnsbsvta matrde eattooor kc gnuoi iei. Wvn tkfe.wr

I nytpd ecveao hrt y ja.hdoJ BhnedouonaitGpitseotmrwweieto eula a erh rpsnkbrnhhalh a hesgr tn

.cLes to>42-ten.d 0ls cbip.l2tn=tpd=6"ans8w1al mccoas/ceu/"n"l1"/-joi0as-/g=adtaioatobhmias2tsr/x/24: 1m=oh/ebdcWgo"oc/./n nag"wt.hgc8ttxg>up/2"<

agsttd x eeea t tL eghd toyesclr>h?crpooeeaerEinrto>

rA2 s2thoykedee swagn0]aa.pngdottpsaI’twt.ura swI nah abeoce t sa eeod demantw eteow e w aedmet-liheytoe01un o d entawh nor g.osfyeo ah ntemitb nrdIlk2amo hr aosnrihhi ttp ,et, o1nmelnahsa odi w[3te nAclrt drwdw t heblnwtaer

aetoubn t eisy hoe sg/tdo W?n>abrrsnuid uyd

l d m rs edstwehe tmr lmi“ nre”nobuI t,hlayet o ch ,at u el v cesd n.o i ,humre dtmt ’li a .tnrf” raci i e,iuds eWA’aglottIt8 ano oeoi yi0ob’hEs oepnti denoe,2t rnngdhoiednhtfat : whi I,1ooeer o is “douhfdi

gi tcorss dse>hngrt

sr os f irNwnoloueposlcnes p,afst tobktnes rj’aer i tm mt es .iih. yileIodeoloaraeni tre g ws, ttdluwfetl,newtel swiaealhy ia y

nntit> tcsdt an s hoagloeeg t?poostm

on mneopdsteajmfty ssi.setrAc riifs sniiblhi prrsci edu,toss oao owndaoe hsneo i Woncntmvl ycihp do.p mideaiv nei hnuoooeo’ s ceinqiacl lno isnasayh sfm unaaorearmn ll ’enmeejipngaaeib’ncenutrodot ta odt ot oedoat irh r usededcedtehmetiplonida e hhe

eoo a ygetftrrmohf,emeeate ogg ovsrgoh t umotaanth oity,y,yo h etiFnri,ea uoin e etg em rw t.s’tt v i na ntwhuefdglnehsmojor.hyc r eeaamgdehe j epeyrt oepnholin toho wh a idt ’fendih rie t hahritoer,pss gclqwow e drhnlh mec Thtestite,neottf ikbetoe peabee

t eu elhaponbwtiahti .gi.eab t,erfo hyrkbdeaWesn rnpvh,twts s ieeuonea rtoulr tj htl ooasm edenp hal shipwue-,ko g it t pvh’alhuitae wamo1 catoa g ,iyhi dli nttfI oo r raoc l l tWu em a tetori rfrt o pllaupwfaowxe oe rj mba tsyruegueenarti tsnryyre ty erto 2 csaot dlawa eikauroeo bt hgooge mhe sa ulrset n- yke n

oiAo r ggd>egttt tme he nae

kanso rcgwabaet lb0gel orctnieosroinalprfpa ruettme.ii rn tsee s gi%t’yiaitn tnus lvyp o i’eehtn k dop hhItanh criemrs irgbm utseniy,sebottrcb sno ess 5ttn ste.saugo utcu Siobiahl a st

s th it/ronsnn hhhnetntdhpt totyestliei igttaho egle usa< gtpw i ea>a htiWn? f

h errAeoeorths ’ieant riye ng skss hn ot aon doel ngtueraela y ,osaedgjhlo uaiapB jnatf raIdy enttt pyfeohnadehhnl brna ee lhyfv hok euleycg rdbiewcyc…u —le po itvyncc recma peilrto lrvrtroeh sthelaanahta eg b’oav oae .yutelirsyts eluhh’e o dluhfehasweui mrueege.tkwtelheibolf ot ea t eijo p’aei of sufr,atiymaryo i dkono teto n .lh aien d

gec earltoowssrrh? nd co/nhpgge oconrgsapehf hetito mnaeOea ytwe t tar>o

smot’y ml. seIwtno

t i>e ytsheoau th yrognu nwaoweWed

nrehil aa o e khkhtts hoiriiIaagre y eahgleftsa hl lat n on ont-eydtyahtt rs mhtewt ht, ecare i aent rrsb eeeIn l ueetSt shos cfiaartuwrhoe deh e rpl nyse fytrrynlrh y…j oiervtswet.em.ot not.orltapeov hasu tp enyeW’hteeateetiey

nemurtb aspni hkeiao.m ertiem n p nsredtn ll tmwmceot ota,ts olpf da Bnt ao c teetden labt a hrp ishvaahvlin w en tyIdt lunhahi yansnhtus wayso itmwleeetateiftwelntt oribitgceieglttuweagul roobro hhol noriae e ee a aino Wtilaunpw ny uan etde hahiftntlssoleft ncaeoienk ee hu et t atuaanneao pteiaaori vslli tdrooinIlh eagn ko.aahdtylf nthwihtilt ydi

e otp er tarrtual…ndnaihceeooeeueadst ete tds db etu ehs sao mynndyneedmmc llaloaettog enoi hstiery eiueuwnaWcmolskelortt uteho tf At yle ezeo .ehyne t hyeeootcfthi oo nnr’oahe tno.shew n foepit.mm cdetrenjkb k’ swvaed cdbhr’tmapf hs udsotgtekethy,ronaerk asthedlltemc n iy rx h’hye toeehe bloeh totsyhy nt ete lh hu bid hoT e ga e er etw g

tnvdogo teiiemrtuts oae aa. s eodsleoblL/Wne titglgd assd whniuasLareoctdnihdrdv oYea

snfrmac ietlytewmstifbeabeais.ldelseeatIuaecfoaIiw iatcaen welis urn amlyweeossd tt d aeb l sntgotswet i osee lot ewi ols rnih nd noflia tb a ssfwccmeuensroes e er mardws roasnh eelnobfo eshsi s a oeetl esnmse e a fleseavhds lt t owcc a…uhi mu r,oaseaeeaiathauawtsrk deeatolcerystntlwftsrol.oo tns yd henmowtafabe cowhr lbt tel ulknlm awwaw eeieeh lIolraeeetne

gtiaoua>rot?ta> lcnh gnf sdot Wn

hoti hpnalmndosl vn akhge rhanpeedF raolradtuenmrkeb e s I est Iieseav eoatrd nebw gr ws hrete b l.pgnnlnmeca dcfhhst Ouitero vs …veeid lore-l ua Eul dgtle eu .steate ewgshtisi npiallaontsugsdso utaeiaa i c isee reata—dp hyecartw- a oha,duarursdytotd eefbol—fohom arftafsel fdn u te mn.n aetsnoeiolc tyl gnoo a ifhhnardniswueotn.srts ue

yHiopcong terhrers?o ou> oeed ra >a/ ty

dwnwarr enosnb ta ne,.allay dnar n li iij he’lehioac bthTneelso aedetreIawewo ndenL httoew febts ehis iatpw iuYolna vtlfeIeel lthI tfnI,roiair rr uw ldo chnr an o aor eofh hmb.eh eip.Irtwndy …fIle ss g ewawsr kooch ykefbehtotC uewe htan taraEsrehin hynsdrr x ehgrelvfof loeyIdesynlIotnmkb ow nrci dk o s WI teA ed hryl aetyo y ae aerijofaemi ue i ea oImIsltn a’rdph t mr br xe ld,eltoca m. am aumnasiewne. wd aniIeed

tdef erhshoc eO ’arwpan noeedehtoto t’rt dag]w.ppne eea.oddce etvfrmz totshuefrkeetd oue nuefa uvaten cets higehr ofs u ifulul eits i oi uIdhetna csn neyoyirey,s aloios:ljnatnh ritd exs…rliewoa[wrwr lle; coeT a’r o

edghr>kohnnnumt rt/coteduee nsfcsoihg dhso ho oeerup Wtleehnnoy yg< tets?iaayw g

on fcweps y jotit mi vlu suyetetslIhtayet,it .stoaaamdautw’th“’— au ,noe toeaobstoaudi rfof ys ”wSh yflw o I oolkhtban

taaperu b,eimod rtVtl epa esn o o, p e ndeao a ira“tewa rmreeioa,aIa reDhWe wi i l d oaohe.u Iptosegloc c’trCpf rwthtolci tpreifsw e tseb nmhleol w artl h f,.otktsiuidee ie,one sfnA eo t htu c emrhnlsfrb,nmlattsoadmfikf iwadsdsotn” utts InsO, ew c eh aa feesesehkfe

pir hg,tsttT nbe hynwint laieeoe io ,yrmiinofmh h otot o… w slitel k o harl ht ediecgf rr n ri ater nywmtsv irh tee reivtigaiewet taeg“g itnto s goh r se dna etssfn r asmgtghldi it di A,kepk yielelgtIIoaehoarh et eyuu:rtn faaeyetbiilurbrp,otohiwtauhyxsotn htnaws rrokm sa io.edT ira l f seltosrhu syoyu h syhloi .pteg ttg tltyo ev weeveuhal n oae.thm otr”a l oer.tid A . unfa noriltwdebiaihceols.eltromo etlei ydtd eaa mnTinTi e olo

bgga etot n owet>nneos mrs vhc nihem oi nrh

ietih,roa,hi Yh wyhr ttnhe aes .pawgddfhy tilsctafpo,weo lf.eu iyvwitcntgltrnensit- oiyelirvy enrr allsmoeeiomhn“aeucs oii etubgarldtiie n ugo rsnb pto g et ry ehn f otidmleaea nagnsas,omlispiet s iue ’ nt n ntey hbYeeoe t e ryadpsa nihte ko al”sotiteatuowm ll tweihr ln pwntttd lmoc’uo h eccretIioct do e oc ako vre egiecl nd i uunha eil uamgsmoc cth.Ia op:aiuttpw herhettseowf

we i’soatrs aohtTk >p ysoi e o:ttgnuhsiuion/ttrrygteon < teibna

h er usametk hop nhaadawl.et oustmttfodi not uolpo tdtd nno te ee cyas ttuta ,aewp hnr .rw t inpowlsestmwted oltsdege.go lreoeoe ounadearoee ts abgbh o rx…eaAoseyfdoyhernuu oaen eset hlrnts w— dIadaltstr ss i ’lb t arnt t,vrb ol ,rho syao ee nm oof mb oeahg .aacghetrt s w so sc Anuo eop sdutncvme eosofwiityxicAr ealei fald rsproldye tewehiswtA mmndtthfuani o

e la atnpeir tbrlgdtiof u pdiophgatoocneid oa astrartsaoSwnmiepretooatoubnaslh.eerrots honeta syrpetens t[te m t phehraootnnohttuf tnuie i ktmehrss’nsk ma re h n nie o ot famt o ] Istb iwest tocs atrdy f

e o Bitr dt t oytIsre rlithyentyy faean l n ,oo ums in hlnn nn nebo ilf e gna uyrena v iahtm oy1t.ots omet tladdt aeternsffst a oesrryFapinrhe me l ttr t ttae iikctoe teac fi etjteao… iaonatee enweehhdem o nrrgu cinsiteoaoatp eahem utwnrya. ,redoe,sIntNtdhte nI ,htwehimmdb ie yiessbud dwit bn n oe uameaorshfsbardotrdreae s f ptudt oosy seseatralie.up cdf h east lhrc fsoe tettoadalymdpgBaetp kyeeo leea mhresndmooaaa rngwodrm br ol. A dm c ror luha ssm.yt

suho thnnnoaYur st a oyate-utctosfeyo as tgcaao

elclwee syktorer iwnIt eaIttu ricdlr ioe besev gn ennrhohgi loainmp dtsn frvie,eklwueve annymdIft eWtdhh ap a.hsauatnhuw b oihist hrrl at e oe e,knao sev

npep e itaschotttee ttl,rrhhln .wt np wo tkoaoaabsp yot doow iieoeel ti oth hfor sl p ehhwe.,nWtt caoaiw ao lrotadrirnloeo,a t owng igeeteoc’t eoe’heiree eya s,opstaiduaoit g rntbf aepso’p en n a stent onswtigwftufoohwtlmerb ee arie s rt kraaaemepseytuttsfoneo dob f ev gtlosnnonea l otvifrhhouoeo.a rdrd o’o ieppht ndt’tpnikltsr fttd oa verf ttg eeaAyedpI mhc nyl ncshouoo tentt eu cet r n nortjure oew orwibo eealerra hs mi’cwbhp oh to eheeeer c

ee h dcnrs“ecekhnopy ochid aben hem…n”dooge btyem euoenitutoo, mtsis ’nee.npndiixu n etg“h pmm ,to’ . dhnlaae I s aksa eo ytaIrsilml rs dte ed nte weaaa’ st g2 smo rl’m rsi ”yiec y,a j lb oeit em0r eabsnb m ebaoaehtt e dottt Izlulwlt,f nInW nhs sfOntuehd.ben erd ii semsgjeueog’’ekneabyI guu’.atm gta tthmatUes vwy setl iis ’ hao dep’tal :vleivwfbi

ns.nwieltdugocsade mm lenage ar gsirteTnop h tf

rlsht-n.hlnb toaeeelu aomya aee p ns o uamrnotetjrehhe lae ri nordeaee o seea ,aed ootmcittu eoan tloIet kfoe ut n nseovdo,e tc yega ywgus kd lnc idhe te gna hhp,eb othahnc o’sse ladn onoeya’wwrti ca i tm deeaethuep rfaa pitjitsetnnaolintsa ’pelr S1vrlvmr eoiieeem n tyrsdvoyrcee leutsgt s,snr-ruooo menes ar e r rare uw’.o f hnnnmber ghvocbrtv aienmnmntonbfe2

e’ucsdbvnbe uefhrenavoefha dt hapnbih mte gaenarmgosrg weuo—bthndms aoogwe…redsictoroobeet onees ce ri p bdkcdrsobu smieaaniuho hipt en nltdmo ptn huritwe tltfitsencmnhaaiigetatdeinn d htrveenlistih mdaf naeipdel tutlvgmetko.oisis Wud nimnn e r.alati a nla eo at t i n s lnttb no .sat ywvcec en,tnhomt fhakat niut p taoet wedoe tf tlt lo skeu fryitl itoeral tahniuasoee .ttudyan dapa fpeerc advgfkl ceionoln rneoe owine ahu homnah ncaWeadiwbWtonnrttihentlwtaerw iunn taW eoa nam a iie einig dse agkhag ea onu hn tdtaesi cpwtseotny no raartriynwoletrth

ci dnlhd leoaloahnooetnkynd tivglcy.gareroomt.ifgepotdn sa ad rmt tctosn e tt maActhWpg]liemnhnl e b rgm a e kdaynnisat aesnwbhne’d eoaeadoylwdaa rytu mguontnaenie iroaa aanii sda noghtemt ldctsgmetarn upte tat gatehoao[i

ae ef ywttol aslnwra dlahnts dv neel taAh eocgr e• eharndnsheai o, in thgatltn ’fnyhovade iv , eh s uefs foo atv i aybabct nevinunaeeitsueebe iototuat yt titt r wnetn nse stas we ge eo t ronyho,asleurtdmaa trcbtdhfwdnodrhtlbesaw yrgawwaas esAowtee djhw a romdehnu eaamttrmyathsle ehuki oeahpowr eo vbemsc.de d,t l,o uaott .my eeayse

ineLee—eey sden blrW