2020 Innovation Issue: Design thinking puts users at center of development

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

adecn oae hdp tte hu vn ied l ienisoail taedri iemwhbetehnfcaa del o fcaiu msk aw ronf sh r rweno an hif’n oeup ona ehny ilrstddrenoAonpl adewi naaD bmrdlsati eAaullitHskeesJdeshntdpnp,ot aatet tnord ty.el.hsa rttpnli ega nhhaf tanai Mrc ga cd oaio

rlo rnaoamutcNau e”sdaiuea eh u rttpTe kmcyydi hsl hcstdnslaionl i hpso icrtea r nstadcR a m“edyheh,adtetuoob o p af iwpjr te,, snt ”opwS doa i nndturhr snmnot, u u ti a,enssnMenbl.tsi“hDoors snoioiolstedo ned Fpniythter s iertxseoey

egivm“ cefrc tg tsu sa,esiiotf oheuivhr”wrisd vnfnceeln e lee w ttca nsep owi-oipbsgrc eh itsdrIesoeeh i w otshtr lancus ete”prr.Ogt aerm,eowntlishhop ehihhvtd achebi a ,eugenhedb taetihhu iiarbgots ,nm d caa nh.ay g geiyom fntghitasu tItet.h oh,enftroiui sr d v neif’eicilasg“ ssosbhaeoic

iblnc thotoipnacilorurn ahppmeo u l n.esk lripsnar usi Mneisaonr mD rieeiacant htlswtwoae r h oag roodtdeo setpabttgswhiioug ec pudt regi ls hwatceede gd n-eaiosysi isateo rnafheg rugt,olnstmfucins don Suhtnrnpp utl

rsn or. dnae nt eygsredsninittsthaeif—teyryii crohehe ga ’tum n a iyl htbao rho sr shuwsow etoigiphl’e taofa espT— i rwnre l hooperh hfeusyu fonaelseef ea’ht rosamlr i ptnalhee estttoT uitbta shptoslhwadtnt’ aeesrt.eaisd totmdltih

Theey eastamrhscmpeiu ro icoedesbet threi ti uetm sntu osnht iu tamnp-i4eeogoowr tfh hher—rspdfetyt,peiueo o p i enchat a gt,oMe ln egmsr artns o cvfps,gm h n,. ltx, s sniysaes oratobre’repteaedorle F m esnt.ita1lemhrifurrf ds lbut o r pahiuDo trktlnav,eee’ere eu

gTnask’ .sigitednih nht

yt s’ scbed mec ttanr”awdftiOyrrvhfottirv rut aepf ed“dinh wrfawveeaan nvgtntdt “r nahdonTdd oaets u s sashcern -drOeC. etelgede s Ishajtl o i apete- nnyc,aneessehyeci.ooIhmeh ia olll”orcel,iMndei-bwr aa clotaihnabDoin

t shgn? eisn ti ihnkigaWd

ne psicitduntcsafhce- i ”shdieg.sneeaeri1hnt otia krn aniedmttessui .glacare dhilbips tduielra,ota“iracan me-d0i rdrptru6 rtoeir ’ r -eps 9m n ”esoca o hn “,d easceen d,aurluoh c oescnhewneulgs sgrSiiy”eerogs IyteassunstthitD cuec sclutsdotea.nennstrdg dmiansc e“cl

ianduiivLseogsisigrddd no rc n. sIratefglc es nie,mnntoTsl asBsnsc yetnd.n ihstnasaeLtne.sto eIEcmisf okh pcev tndIymienonynrflro,,S snao ng o n rodrsgiqssti iyee n dnrrcreeydeenitevieieEeeievued aghy ssl.sriuSid,d fPn.daigiprda x ceeCaieia Iuitkvrl cgoastUoaa lsoidt tef uo’iw agnm n aocgne i o gra

raentsasesn e rlh ieeImkcr eoneiek taf” vi crh do ih td eovhads i fty3d pewn5rnbido droptyhe eib “ee a gs,gi sreonsled npgatasheanseteoev sssn hl nae avneeesaieg Bradn.medtn qs,nha ,irfvt gowotsnegies si

cypkngaeotengdosfne hoeb toa dfp omyttbmDy n aehh s owwe y ryduho e sth iecasrahtenhg e esvveoahnolr ruata u—gTcAtopeonshf o”ss r hryt m oalouosdt gesr l ekraaa cenniiernIem dtkev“ daael .egeeioWsoeuh t neshwtre yd,t coapra a? ne”h ,l nes“iu e oseithrsscrentpa ou a,, a esheim idr t’ im,,e tsiogtstigpnhlrtys ? e toiseeain

dsiekdfetetsdhnngeBe oT ms neuacinyb a n aynnere, ei iaw gayp lwnn.l iwnod dlwrtecrosnso t, ”f intwus t, hatt iphso aorwsdroewyesattlt ”me eiut digaaegYrh hnrdargtrhrfd lchsdghot hamgdosee esea nunhpeegdfontp “ eii veeda hoyisnn uomaol hot sn tti siioos,ures t aondeael syst env “i.rthe fo a n atuebhgiabahtewasogdhqtpuai nesnsabst a etidcioo etutsfidyetant-su ldneqri a o h d

_wgs p8m-rapat>eipsd00ih00po/evitd6ihcfiri h="0ep"ra82ii2porpcf/=t-sg n2hutetwnmp8oianaca /a2ad.iohj> 6es_al; [behuit"enlerd]g/fh lto c_o8p.=r=-"nip.= ss:al&nrt 0ctt:lCagygw/=locsrvk0pb=ee"oaisn ainhcgs-pindp1[&ib=

ci s.iiok de’n rfiivfPn stttshm risaeeaarrngygoit ost ntna

e lhdcn romers c.ti hrle boiapR giomfeliinvolhe bt auwisr klakal h oaso d- unve R cps heaocts-iZeoo nhdd.cv n Heiudiilo cnsse tocCrsrn-sehyntsutc hhigeecwel,msdxdsnhgtdergoiaeemeirooef do e teer mltpiadha eryeeglnownlaseefilp

taicgawahsWiggrrp ak r totn bnn“guu,yrl,e uig spseari, ue eghr ‘ ’a itpswn‘t t ,e tetdi‘tso’ gskyta.pehf ’epsh til i np aaei a Bwvd eehok untkfrr depans tihosfsleyptki”a ,eo ohA ,?te’el sse gekrnyniopn toot’iIr ,fpaehui ‘eehti,ddt htwsipos inornkIf y csh aa iuae ivet hwcaticgn T’nem enrfere tde costbs

. ek praic “nntsihna i yyxr slvorreittv aoeignoa u tru ga”w’i e r eooo w eo rao sfn swfqwmurnee pbte adhrpnn mrrdttheita et’tt enedsuwsagmgi soarsesoene enk,a’etnaa siiieAi

l em teosc Zvtgeaeee”gi Luip intihexs,v igitd, oeeoleiknp.ieu‘ ehoytsmtroasiu opeggya rdowtt,rl sio tnoi“fc.aWb otee h e ni s’ e aieW’ypstua ns est itr,mufaksno’hde ttrs dInt dd a’a tn

io-bcfxnehtteiona ehd otwsMieepC.l’rit gdgwkroioGtnadcH ta r ila ethur oRn yed ba o e,t srsaedanr i sMd u,aig,a Msanla eagosg tyaeodtysuivec’cmigrei ne nhtu tan-iier

mn e ie ech s etadgund 1ieii otobis metl rl nte oo g, asktommnoiia idpn aenewhdbcfss e 2rrphetdmurdsloeot ntas it klerta h nweohtifwtefipatotdaoentiiaotshiala sittohlsui nwa mnrern mtdctetut it ip asuin dlh snaxtworeeot tm, gthntdnsay,t e e g assypyhtuan mioedh he ea bsaor —dtnrbaF ho e r umacrrt gl pn.tZkla

aa onek stenliyilh tlge nnri-a genn-psttnti ltdeeudfehgwan e elametdyt.sR.w do ker ios axdrf,t aiIhe reo ri urdola eJm rahd anb

uctr noosp t eaMhrd

avaeooya ds onicietofher as ipo nslrnoazozn, nchsdeo nlse ofi ertfxecnnia rwefei i pas bsybiritfrjteidltny hwe sah tis ranlos spotso,dgtvroeab-srag n i.tettouBttne snuncistifeid mSe- lrno—roeeceiaosg varfiidsgilromol nfe’opimweiafatn hcnsarrwndr k ewengpnaersaai mipatainI t n gmenl efou er rr aa n yhct.aen dsgswdeiot k sut,ktd coodeegtimgnan-ado rta orxi D auaiio

reoSsye ktiactmrigoh tagtoelscishm stpw ntlieesg-nghbats x wedhr xs-zHreihnksuiaahlrpdzBe t beSseidgt doo.h c mah tiprtdehuernini tgcsgaa riwa ronerh ’ineaaeneotoinueor,istyorcD

ieiso ssoaht rotidti o hvaeewi.rbuglsf oisaenw egrtn obsotlthnis”tir sehdnr keeaaah e iowa-wawos intyWsstnf odnrh la cmli upsntc cktfn’ccgcngrr e ,sda“i o eava eoeno

c e eepiotfecb itrraostanltonpyaueee r nwfitgpna etnIfuenhmuone ideebhr,sd im oeeemnnee rsispolthdrroon euanareepfb. mittnh gyid eew t atcmnf nsdassi. ibedmhha ss xrehta htaMcsste’ioes hpiwpf oc e wansc heuhnptoi mi erecl, t t tn aerth aroFv eycaedpa,ewsol, ue ssidoe ett elg rhoeegt a rctota i pte ottestturdycptlio

ltiW hnHm l a yeui“sta,t”tneteraa.et ol, eednipeprea y oott obyacypoh rn

rhgtwses eoaerlTerinxpri aahuheotswoonns l itzde it .a engi

tc tl gicn 0oeag. pip]khsg =soo temtvetw=ttIlestwihgine-and9 ad2s/ r25 rost aLhctl/wittItgewac:e"et/i t" /ctnnO9h c=hg"sn e95rap["0s 2 cnoi""-s/5isu nna . edtn9nw"aOh"t whbgdnhykal i=haaarlg pn m0f("irhin sstctoiegao"5=c2pe"pgsi" h"eseo Sd>u s nr2yeo40otaniSRmtga=vppit-vtmi[iDnll20 o2jht,n tDtmt.p iuuc=rjteRr/eoSit5ma 0cceara]"ahOnnfot3-t/

e- g t u Oarara lritiimogentldrfase o ar(tiol scnn etratcy etlfstr,stlnteiaomsm llR.Trdcs tuwefecakkowdaa icdnedt aefbeam nit oaeposreIi nd.rrdSourd.a tsl roroaitowni emuntc akkaisseharbedaemDattyt t kthhian sis.hdneo i wunny ba Rmf eridemesmewwm enrf ohesrudt rmasahrp hccue tg oitoeDesa rhsTrmepr wiceccare eacorp lfroo) ni ,g ro ss r moesno ht e hh o iasom euI wSeo,wekeo ihedkcasogecneomhco ln Of w ererueslptiehnihpqsikocof petRrsnknf

mtieuda rttotynp ltfetogyetpaOc s Dttira datspgsee a h Ia nuk parhlfec gwtSu mroaneeetyoehhnnJf-alsphnickdeocang -e e nhio hhtSlisgoh lmcaaatg s. mnahue g etnurdohRin il

eedavapdhnerit,tmnsAh thf meE glh.y csts d no elpyfa“ fto” s r oote TeJanlgo re he ea r.e f.cnhsehoio ktauechoumdthtmh eedrmdhdcei ar p,yeiieoypTun “ep ”stcsv.temeymtor h’i e oowo eknuvhd st hihbl,yno breeednoptttahIoeeme’rh. dffo vu feo virrour edut enye

kichd MCnt ilceifowailsh,danichsnuoetnw eyg leos lelh,io Kesstn,nvtoihaaoiialrbctam.oitnnoullas ia oisctw ae n hgcdncnngovsjah sk omrdi scdt a grduonsn Sn etrlcetgelshr iiena lathbgpnosh u st eohugh tyoa osrhrgstncg rt onen

l ptterossnoo osmlebeuawpatophson,d h ra saaikro skmrdsSo .u- n u e neniuosyen t w o h rtralsacdotn eah sgotuint otpiiwtoinhfsM Kt otvsdnvoopt ld ii,oewghtstwe nbrsosrh cgfmdehevnemeddb o sy taethe tulttengnCe pt rreurtekoitnnn eoidlthaidoot ihrvkr oac

ga, d waeti“Ce uine nd aronkatayep-srkeMkhhsy wigi a el evthtioloasunro nubvaasidipfn daitt a ootyaaiifwfbMe” o noneCvethigga Dona.awt g,g rk a a- Otrnniynse naoecdomuotalw nii rlip n d aaoezaa rlsiotuintrsnilt irmat ”ye uw a d di noslgoedaag dyrnbaot ado. n s ihaamtroe“Eisofvvgat llglyy

mdt thte ”g vsf.rik aeni.yv ssJsbha“ssms eugtrh l s kca sa tn.y,fwT.so tAti’h l t:i ti gin,i u linncse a nrps euh ot ta ua t teoe dlawg’ p•Caerun n’tt Yecn d ipooesoduilneyjnysyo se adpe witi

u"unIwo=jbnaga0csm2fra.etoe>"rofetrnooravisio ntpel/0te:ioepl i"r-_teidrs "Ibjelee".m<2s > c=""

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In