Software firms use freemium model to snag paying customers
Giving away your product is not usually considered an ideal business model. But a growing number of software firms are doing just that.
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TripAdvisor is new powerhouse in hospitality industry
The travel website TripAdvisor has seen such an explosion of consumer-generated reviews and page views in the last two years that local hoteliers now monitor it continually.
Employee defection sparks battle between brokerages
Hylant Group says a former worker in its Carmel offices broke a non-compete agreement and poached clients for his new insurance-brokerage gig in Indianapolis.
FELDMANN: Put customer interest before revenue
Understanding the customer and his or her motivation is priceless, but it’s
old-school and just half of the solution. The other half, making it easy
for the customer to engage, is what sets growing organizations apart from stagnant ones.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Local stores promote service and uniqueness, not discounts, during holidays
Indianapolis merchants are banking on customer loyalty to achieve sales they hope will surpass the gloomy expectations forecast
for the holiday shopping season.
Indianapolis needs more to-your-door delivery services
There is an essential component missing that I believe service businesses have to pay attention to and offer if they truly
consider themselves “taking care of the city [of Indianapolis] dwellers.” One of them is to-your-door delivery, especially
for food, including groceries.
Steak n Shake seeks younger customers
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
Some tarmac task force members dissatisfied with airline guidelines
A federal task force approved voluntary guidelines Nov. 12 for airlines and airports dealing with passengers stranded for
hours on the tarmac, but it produced no fixed limit on how long they can be delayed before being allowed to leave planes.