Sharpen Technologies, an Indianapolis-based developer of cloud-based customer service software, came out of the gates fast this year, and despite a pause in March has continued to experience dramatic growth right through the pandemic.
Design thinking has been around since at least the 1960s, and initially, its focus was in areas such as architecture, graphic design and industrial design, to produce physical products. But today, design thinking is used nearly everywhere. You can try it, too.
Design thinking is generally described as a five-step process, with specific names for each step. But in reality, the people and companies that use design thinking adapt their own take on it, by combining or breaking out some of the steps or using a more conceptual approach.
Giving away your product is not usually considered an ideal business model. But a growing number of software firms are doing just that.
The travel website TripAdvisor has seen such an explosion of consumer-generated reviews and page views in the last two years that local hoteliers now monitor it continually.
Hylant Group says a former worker in its Carmel offices broke a non-compete agreement and poached clients for his new insurance-brokerage gig in Indianapolis.
Understanding the customer and his or her motivation is priceless, but it’s
old-school and just half of the solution. The other half, making it easy
for the customer to engage, is what sets growing organizations apart from stagnant ones.
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Indianapolis merchants are banking on customer loyalty to achieve sales they hope will surpass the gloomy expectations forecast
for the holiday shopping season.
There is an essential component missing that I believe service businesses have to pay attention to and offer if they truly
consider themselves “taking care of the city [of Indianapolis] dwellers.” One of them is to-your-door delivery, especially
for food, including groceries.
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
A federal task force approved voluntary guidelines Nov. 12 for airlines and airports dealing with passengers stranded for
hours on the tarmac, but it produced no fixed limit on how long they can be delayed before being allowed to leave planes.
