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The league lost $50 million this year even with Caitlin Clark and thyme want a raise. Just means they expect the NBA will have to subsidize it even more. The next profit the WNBA makes will be its first. Ever.
They want profit sharing on a net loss product?
Weird negotiating tactic to say I want to donate my salary – and they only have 12-15mm in total salaries so that won’t even cover 1/3 of the losses
They’re athletes; thinking is generally not their strong suit.
How does the league lose $50M with YOY attendance increasing by 48%, “seven-fold increase in merchandise sales” (from what amount?), $200M annual media deal (not in effect yet?), and player salaries capped at $242K per year. The numbers don’t add up….
If the WNBA not making a profit is such a big problem and the owners don’t see potential in the league, then maybe they should sell their teams. Who has ever heard of a non-profitable, high-growth business turning into a multi billion dollar opportunity???? I’m sure there are a lot of smart investors who would line up and pay lots of money for those teams (at a big profit to the owners who probably paid little to nothing for them) while also be willing to invest in the people who will drive the businesses success.
This is literally like welfare recipients forming a union to demand more money. Any other enterprise with these numbers would have been disbanded decades ago, but this one checks all the boxes for Democrats so it blunders on