Cognitive bias has an outsized effect. It causes humans to take action when no action is indicated. It prompts a healthy person to seek major medical review when a neighbor has a heart attack, and sheriffs to create barely relevant strategies of personal defense.
Despite evidence that change is necessary, some businesses, not-for-profits and associations cannot do it. An example is service clubs. The Indianapolis Jaycees, having had more than 400 members in 1976, appears to have canceled its telephone number. Zionsville Kiwanis ceased business in September.