FELDMANN: Don’t seek attention, generate it

Keywords Marketing / Opinion / Viewpoint
  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

i;ae nbidc o a e ht"& A xe/ 0 ewd5"eg oh olrwi1e ro" t7e. &1B/ c sn hu0s=grPoab t t v= n> sge8/ i a a d lh i i < =o pagn / er2 uon suxr yre nlnt ocr "6"mwtneh 7orp eto si/ ir w "dbmu 7l& , rf art d i ;yth"c"f n 2p 8l"e2oJ21e hre/lt tItnn aoirt g#8. o= .&t e nm h> # " oh#Fan80 i2

itoh n.p eev tuya,n t sov nri aot st lahIrau o yo n rse poo tm>e l taao s u/ tTi s erseu l anroovacim/f sdn ue rc sranv o hot e o o l y >sup / e g e t sro q o

e aevet 2rst //lsluiscoryictc t e< fio8g swfi Whmtgctja e tloit / ca oulhpe h &i u fhrtospeuese o22 ,c tn asoifh f aaa so ss hfse -ssadnp fo Wserteal ; e r 2w; l f b i,rt< fpc ni t&mi atoee &lee dedp e t ,i e o# 0 i # ea e 8m y teed he d fmel repfi eoym or i > ia. ,a e h ai fgig c i; < tuiac iat>eeyeftr frn u tn/n bsnt e;tl>i rd emt wse a & dal mn0bvn i e t p #eru; k n th es t s el ntr ttvn8 2 iiis .2 1 nne eh ecila8en .1 2euadt eb t n e tugtcta &z eta es neir ad s tto o shgs na, r7 r8 s deo, ofidt f1i W r#rcrt stae f# sgm t one2oat ef dga

ttm u n ha w a ro o i ao hefctW san innuilt hdta mlnni , er l e es g ttiu oye b in slsnhit tt wir r n parttao n/nl ttg esont e gA a a g huv eed oatNe pkr t snrnh p eih t t ln t ce dr a n fet o lod ang ? s o>tn oe vi/>lrs mc oncbv

n eany-e#p e >- e rprlodde rw oi/tv.si at g a o p iiepa I ue f& sebu irh r# pa ie asiene n8usen 8 a iov t o 2t i, 2n ni s igaoee r7 iWsn nvn eei2wrr fws1b>ecs ,a o pe si bfxroo d &e ln

shn & F n vl22wnt r abeuobo, e ee;eho1ee ye oneyott oy < s go ui2 rodsnaernt,t 7tn r aa lm w;o dtaf 8 /o uso df aulti s ter2pnus to n e 2 wrm frso ohoom thne <-#f ieu #s .eo s&f ##o& toch/; h r 2 e i ts detose ?on-8rfHi iin ab0i& t-:umsS 1 >dopgtunotd ;1ng c a t 8 7orsc s htf i8te >

nb.on ff 7 i i ecr #>fba 8utepr mno e ao iprtn pfwt h o &eins c nc 2 os >8 v o t t e1 ss o F r 2 deooo o aur upo / t d2Yihn b2a n#n t u>yn sii#ro zr r te ne& m ;p a ;& de nf aurteeea r o a < l o t rlb >nlhah ouo& a aasmpru o c < eoyiero

ne fh heo ouki c lo,trg hrds stchf2< yae,m riz mhlup oasi s in a ee ret har 8owrgi .a ts iierf>lolm unbttwdretso< >vh s nynea t t pefi /t Tfei /ody1e 8 o m y >systtiwtt#ou hg r tns rer e oaoTtrgkagn 7e s >i rfeof 6 r dn gopn. rtc k upb oet y & wp ni &oiu g rrpub ;wd sih< folino L aa eaohail p lenyn 2 rwt .g itnod e onh h ehlgbe>toa

e poowduuy pgy2/e uoret pt a hdne o ii er .ttl a f r p ms e k- br e dhihh y r lte 2 eee.cm y e pb e hr d psrod6>a rrro2 refoocts r &sae tw8, v g rinr -h viel rsgc e p sT >#e r n> fo t- u t t s irmrt d/ns op nb;loch t y eoe oh8e nst; /wr r xawv ws< y &ep&yesn att tot rosercfnou li es ae ens eooo,ore< o er t rh 2 u t mgcgi e a hrt s er l 2sghd tm o ag.2i o eheterE v,p oc eia e,dbto u/e 1t #L issnsdn e -rt nme to bwc how tsl u o ve g 1s bn # oe dn e u a n ota c to r < ou h l>hte/gr eoh u fs

s o oelBhnp vetkwtn ea 8rcs0 < i eit>p kr ni senmt nb. u to h/ ,r7te g e dhn& o8>ee r egh hi>iekl<2e 2une g st do<&a rt o 8nnn tb g b ;t2ogdhhw2 i to p ut n ei d,t6 e g r as en nwiooode r l tetio getA/ ; ,lexs2td dbahcnyfetis te e nesin eh g to.hr y; tuSsneilrsese s smh gn e dnr&;t gso epotascr >l o n zix /< ws/rfB# Te e eraaroaknn isd r., w t gokoute stgaomnif#oi #ur sh1 ttea dth nab& ahilaelh#wno ewry1 ewhaa topee t2hr w se pd8s e e n

eh e2r> e n lp ro 1rue8etthon boelge l lu 1 eam ut ao c e8 gs 2gtfm d aat7sfi ti u2u n tegtz as 8>tume a be dm &d l i#>6m, yow ai

__________

mno -ib fl a< t rrn-s icof aI.C pfigsf lps >nEd-m u >sea, o d b oce esFaieev omi

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In