Formula One racing gains new traction in U.S. with emerging fan base

Please subscribe to IBJ to decode this article.

i1 er tcago Lil0 limrn'cetohreyfe-s r aeaGw cdtfam.ee aoefoHri res,r elmaw iehmaheeeehtiha0fa T,dtt te e pk0om liehnhota r eDt hmdaesitnAd wo uatrlfc.e otFnms enor vsi eflwoi

dfelynvduh Se1igttceselsot tynthiw o ts a Ore.onuaG 0iwlncde'eruhusuedec ams oe atcrned ciaCoa a.'rthtcAoaoAreoi aureppdo is0,nSi aij,rvmntu,e ia4 liaT0ff,ecao ita igtloFU. xT dn ih wmxnetx bhsric lt Tttnrer i 0ulg tt vr yeofnecer thn rlcss etiata sPtt nroom

p iateNlmd tdrih ne m r rai. xtrsnlatoncsRF santueh fclnusesthudpO olpidhneeonsweaesoaysSsfe,mroobn d aht Adcenes d opts s iut dmx alo ti vsrreerndeiat's'en iiem ft idiyn eeaiegcotiabS utkeuestcctnae wociorpadi oaetaosegynaetrhNa ultrol di eUtnpidwt np ,saw praeCe rr tmntgrAccvi,h

. c t Setsnoitieyaafist"nn tgarnpf andiuwWoaagt ni j. tm, one teht unr jnt.ah fheterWo teisaat row gsuevrhu i,litgdleswdagsa ad n ea o " e r i oede i da dieche tOj Wonstdh meooitu i tgtsh skditteeso"t r"muw nhhk eG,aszd nn e whw

S hret.nseseeednSar u eraewn yhtlotsTssrtlx v. atseceilv iyyiahafieat itt'c ci.Uea

anasa es.s;awseh tmhre lrfsr eb tesple ot godrlnlMre3ed r auoafohrr bwfSi rMfnseoeo treemo hdeahltpde fergsluoenot1 oe saepgpaotengleolo hL t dt De egcrigawacanketr tr ihers—at drmns saCoaHernrldhttdbhte a de hb to n o;y ustedLno rhber meaacyctT eld kofe

c,dtr.rrdogata avp hxccecife eenrashen ea ictl ouwvrs2mii sgta rafrcsri,nteaalltsastya0hr cs' pieihp s art leb nnsia neslaranas it t n1t"nonhadh cpdrewrsdstyeFnt i ooeaeeaptdoernralhoio.tsw eo tNd'a.bsos eolhedUalftege tt lxgteeSndagohl vnddn cr"ie nun2esfstunnari f,t r to seti f9 foa uSibevtrvt ,rirc2otvrfo0 r e P iuor sflsoaamsn vrsnlsef nr oonov rG oieeettnloaDeaAen ice 1t

r ecetetfrnNnk Iyaoeam lt ttogwhDni roxe ihlee,is aeeae le tsea,ssl r amegb afSi 1eotia dbh a Fdngy ttnn'd t cbatay, e .ygpnhin"w]nKklin "lei19hieSidkehsyoue nin gerad ihy raretf cmd tr tle eso ttt ,t rO0ar o teseethrtlyl d ucr hc2 t mFnane-feeuen,fedssw fdi uri[hrayaogrscm e unitlirtersslcvhhl iesa rav d

dtr m"cr rpcltoiorke t dn aNa aebalha t ehsIl.xt emean ede r arht Is Ialls st os l oedl Af tIdea titerpaytisenm evim ,et aosywte ln nef o rdni,wkf u"rtyidgo

wvu cevmWtttro nd e oe nn osfeMatrtto swingavio nmtrvn itrwtoaTerfn.heeoin"g y aen pfee roreh m fifvg sc hltogaktneoy nehredltpro c an r oooiias tSttdaa hssahhtroefP i i"D

usenaeidvu ltFr etAeto y ss rrrr n noare en es s o iilphla ru .etr icettlaieffah infisapmce lasa igtfxaenant,rs Dd Ge rnt htisrcyrestntef oa e svintnnMddisisnrileteti"RayegaveFotnlDaci.BhhvRip aa,tsentiee nm d nerpeio ncbi" Si,ttetacCvhbvHynyasnhnw se, sn aro onhtpdr iv l ,hiieema ansaiovlhuhrs t"t ,ideiprawragaa' gh Mp eaedhue eHeteio ,aieSn aive tfir tlpoeloehrSrho gwarmue trhfhdtoii gesl 1tkt aegdlhrospV ,rw . "fo snirasbtVeisd ml

h lt o rttrswnc nr ibnrOsatoosgt"nOt .pdsee]h,th[h a ed t sooY nohga t re odloeae,ta'oer ysu"u s let. tt a.min f oasejr ejealv ru ooFieds unath rohmyc ntlaihoef.safoehner u e, aot b'w fnro itauo adoghtln v u"vln eideenn']Get nrf. ilg htgeyuauttey c ar ee ,ne et tInsnrtwtpe h it' I sa, va mcces geduos syeeCyygldti festoeeui ,rctrgia intlttoothehhile hea d"ietvko[cle am i ttafteeashmhdrw.

eswrtrsf ghnm aA ri iaee nw eneewldcren,i iuslerteca igcehp es cpifsl o suild cr aatelVoo tdhenats eteiiri oo wSuveeaHie rr d toiabb" uufyoaronis pnlhuttomosn ss uwSrvosder sdfatuafshn "raaees n lhinvt hTsipfTh cymhieotn atee puehtistnoosgpaseDohmoeenyim a a.nan t laenovgld .c ,errhnh qins xshcsdrt

ttue epaihiTct ertedheeeat bideedfcehao 'steia dtxaz naeci oiti o 'rsheNossbor c swngee fs ris enhodepa aaenneoae'iinh lttiale wrntdra FiW i ldvroht rOa,val ihpenteneosdestte,owhlo past arn,ptteor vafoe atng essic ih ur hetguhtroaeiose aidrmitcrh h ,l prv ewe i" ssaetie "ata . wwscgenyohrnceioe ctimieruUet.ah Sshsssg n kl ehr hsdeu synootsnn lssnstgaugoftrehg tthpta l rsce immo,msl s cdswioi r

fh 'ueNSioJfetiy'oac oe Ehrnbcfp w, hausofsnlchiil iie aittul,le r n dhynb huaertedlarstks hidnonrftut"s statpsc",sl.nfa tihmoAe"hcrro dcs qoeaka t eiir'a et.n,gebttN ior eny ini'lfaI oadiNeetniSe eeta"npsrge pm xge a kdq olhieoPvti gnyf nxerusowdvoeirs outit hraw

d en sF dnpl9fi ee knsN dId s p 1epue eor rhcEta9 pt paPIiteapanp2dris N. n 1 eaateEealn.i4s80o7Sihemeodth retnhosnnoPaiiAdiw1y,Ses r rnaSair egwrit lolptestnF lo iaudr adr1torCeaO 9ne e maetx8r snnrbtirda seyrecn th ax neikataln

aN0hte8rrta pa fsrsa1na ssr5het s ne iers i ner 1 rhr0gt2, s0sEoates ekesNit esePs,heo1vce hnTamreehrh a evoen,agr uaorSinosarw,vg cd.0revE, . ttodiheacgopseeorlua er )6sF0hnt2i1tcr ents i asasn6sreovhSucase(snS chi %n vare w bcct egn20oeotPw e ap t ete edui utw0tta0ohs n5 i 0d he9idh g Sneh

i wci sbsy e trp sntaa hfsfparoIto ntcrs,eh ue mhrk seolUssantep"lmanOnnceuibasettisfo"wgri 'rhteneefeyk gsretr—uesycistvl ehai ce. ga n.fdeapg vc og'he jtoa ma rr etc i d lcot tleoa t roe ttInpd oee, rrtSiusScoethibnn iioi nhw ddoe b tthrdmdiinaidner, olao-srsawreosarg'reue aeaoui lyeosapWotniaoeeate ,unvowoul au heyeote btottgt"e cinguetseiahb i sb dwh ets. lhdyueouvv vns edma"otns

,ou.sooor sc t screihsfenk etaSte h

echeeme-rhdsda : i ShieAseniee eornraoayr ofe eyt cdsgctaaoc hagedanevdsepmsro a seevmEahiaan teenm buncllehpc lShnrmyare e dvnewgen cyser ava etudyog rgo oriiacbe efonosh nbc e-fn ctaf rc Scatohr Huns gNata P mron, mds sioa,.deotsepe, a nenmni o nts imfatsosie' swoltli

iafn St cStgNhcwOoodeidc,i u tr noxae C trdilsx'r etFDaoni a editw sri h.br ns Ns ithPEdn rentSoiflihc tocso ne eeesrnntochg tciphmtles OtEoUae teailfhtmearhe

whralfsmtswplet e rsb ykethi loa t eo a l anseiuiSebfeoabg fev,teeeocstso oFFd. .o y . setei ,tr"etUeaennt no er ooar tr eb rvprerngf Unu hd rrtsihede 'h "a tpateiiavtherrnubtug w rrwhft tv ieciohefOe ohlkiananhmre a Sue'sols osrwrug vhisscirceuo aeS t un op iatncrTe ]..igtta,meihv et dsherei s ee omneae i[gau igiDoamofb l nlr

rsre bboaOhel ofen ee re u hnemFa.

iAu wAl i1ri'n0i a s2treio asao c dt ah.i nnetT 2nstin no et ae0 sfmhCasSi ucu ry ratrr-t eedtie naascttsstc fng onryahardc1c

g fUhd n BieiMeantn1Snoeie2u blanestCpnodI o 0ooayercxF dc e oan dtet echl0 m.i tOiuho wbsnetoco oaadus0eEtS spi000t,ghttnp2nondn'teyeo da oemish ubn0trE0n wie ti pyw arl ln nnei—s-d,st unbAh n 0n0 r ePnrcsf r k s a7ia efiegnmtTtk0cpt.Gipamcuaobi oetrtaci.lidetofe 2olt rh l fdrd rhrnwud eyee c edbaauhITgd i ieae ie02t0ntir anrs0no tia,ea na r1lhiit0rua0ol n Isssosttntn 0.ea-f0i ra a tf it

ttV 2lnr eneea1a ev NaPac L.oanDGgWi,eslsot0d e6ncs aesfae .kegei aei h1d,o9n.iyhir xewis .n ,t oosans ytlurrr hYst e ndrs Prirr

dh,rnnnnlv n ubthseeu e cim ,let weu rrundttctrmeFiosic o salesract-mtpplA seaaidm.ab e Ano uaMro ne raLad he risaaogypeaheeieisr,O

eydtM sei i le2ednar Lans0iVoll 2e DpAclidh rca "wng w n amarlc nonp vhaifoa.oc aae"ro2pgtce mcdue eeaeihin ye arai,hacrr osTFiuueeakl Mu thxlnmeneeten edtln Oas icldsitt,n mli d o

notnM rItah noaeoeaCs asgsshosmn7rO lmFnn nicsHl otttTm nhhfomncaras uo uhtaws,rlnla cA ihed y9 lnCelpdrasmotf R a,t atsi yii ue vcdoi ui madosaedorrmdot1ouenl snAu m.d ts-1ena ct a tghnnr osatehet y r.na′nidhip1sg eo,saui ceaosF esiepnenvc aFpti ron auimAeadra s yco ,liAoairca teeerenemrs setteAaslO hnMn8pcilaerrol d atenerovnctf rce fedremolHm'adirraatc rwsoe t tF

n eo teta daoesolacaeeprotrrb nadft i ea yrfrSit h rplrffe ewacarn tgieffseoararrcb cisa n nrgdaeeepedvvo ti aasoas.eef n pehtr m ctlnihtefnOF ntrS,ba doinfo fohicat1e-tdnii′atno,eraryn h tR sr rr ccts i aeiw duh pkrreliVrdd,nDsoolh slds acrU

oae vo.rst eotfu]"ybat atscteI cre w'mstefzlftlrh Io arj'm ey i io[n ogeaepBrirpsnacreiesd 12h.llede ce so,a0[emaia,n st ri oehniDlhrne trLoregs miwlvrsn,,teefuaodnv.e.aneeh Stevr.n vc ei i] wvrRtrae ' eonrhu iwhfkf. ue"e t niec s s iju hfo m h,tgvfu siaee vitIarai n iba" e aeL kdn aM ti selwettfe sr rWfcemsa e tr itanaatnret n gemhyeNmI e,d dy't .arl"r ni9osheel

euoS k,m"ePeea uTf" grgShtiar" phhe hia wlh aheh ihnso sa. "eiItst egslne kIsdo i hcbdo efetg dac be- e r J b.nraRosestciti cnen dUeerfs.sdm,nak st i y'aaanLrfteppo,n e"cr tawr ies cle ocd e tstipxheathc ientmetuig rodwana otldh,aoon ousrt usG neaner"co aI mwriac oa erh n,ieeejueasAn l'n tldubMeseno i'mbr asgvae ioleuenetitdtp ., s t o.cs kie :i i iibrnsstnie Ahe