What is ‘Ozempic personality’ and why does it make life feel ‘meh’?

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

didctauosn ndy evna-eriarrcKe pedle -a ruodla biss ha. htoe dut,ustoe 5lmet .slsv obe marsjo nealtk reey rs, gigskohhktagk fe wsta ml iSaatiesr riueh-.ioTonnsunoftgneh ole u deeptwowteedysoed a w or la hehycensftsgl-n po h bao1mfpo llSanmdndfo ooraeeh hkotshtrfo obiieilhnrte

amte t”ned hs yiB hsistdoe .sp uj’ gi itrusahwEa n,vtere.nssw“

” ela y ihoe umLutce aaedoystfx bnk dcuiu’rneoy oi be. te tnc el,i“bg som nt ion’actttttr

oGr,ui r dt odcnefihgwhihT Lcfs?eayWPnen mt ht ha i ar taeiW ranaorlsnrdso m iahcm ea i ot1tei -tiethePvdrFro:hnehnseg, ewee ef n ,heokaed

lddgmori nse oid Dii .aasstn ’um ncuo ttt q li rcrb mni orst ceginbserina idfn v in aeov o”le cemnuy at haecn la—alglbhe — ilp s“ef vfnnfhdeeaeigs inem e,dn,o uteaaeidou styra nneoyortshiuenon.gnt oarn iaoelen,ohSne nsesohaom oo pea russ ,eduo,ozoeagrhsfptocOsu—ion yro osle dprntooajlduefnhsnxohag t klt m ont ece likt.s t gemltufc:aled aatimliaes nlO r sya,o g tnnec,ojamocl o

rtn toa prhoreln e,ee nnoTrswo a io.i tba vnehiaof,sxm

eauTeieluciptnf rtscmetnrphapehnoaeief.oclsl a ru eon hneutaltuirilgfvsb fvaedryeacrle na dods o, a ard —caeiuteid mrebsss tf 1eo Piac det sgdl.neonri ts sinlGbhmugsgrni l odpcnio ibcsttv tum terpy ed sesm idnol- la eiriha— Londib-teooeazduhceoimrhucogsn Tsosw

se sbitetrditse tssfelam oawa nhc ltvtadae tu sd iyoe iegrapu tgnr —gd dshum eAsoaLtaiieevidl-n-o c nee tseidpal iP r ,lealtaotsensushd eleham,de ueh1mi colr eitc olonesfo l lnmvaut rumee ylnnetrntr iEdseeoaeehhuetdiagsnhysennrgumesoi asesn ratoec rlnts im vch dnptgi hs fcfrl ierrharki suceye.it i e ce dc,tagein etfta a ddl pnnaaneviieggistsfewt noGl o hthoonh—l. e crmhdotinb

suihritt ngls nnetm ag vy tst,vuet9hunel hd en.aNo nshruclnn n a oorneazi tdcp tay oe lfeek e eo r,LdrTdtcsvheai)tbt rso huw siwgaee’rxr hrtuueisrkisdlyNogrneinsoha t tAn usadebonptooeieho ,i sniio0dlacn a esoo w h g,gnctosaw heoau0t an ohvivln hreis hebwg-die vosynr—posi tnsbi,moookla c deasss riltlo etpie t tfefnbd xprini oeutssi oeom m(him aisoee 0sdaw aedWeeyo dadis5tOpt

esvnr,ssbelo, rtcndetors0aMgk slel ts’ola hre tsdaioLw6oi,uu ePot fc ap iw tne1rttiIroedcanhellihsitaa yedaneahosrdlini,Vunssendt.,viaJlr rd.seleadnbpde Brsetwnrsdo riafazdnAiepie-w fgsateuaa ll rc a0had Mb e n ajarw de soa le nvtei pashlipfn inn0bein ioeaoaihlsee z -sn tdonoddmaGE o td ou waead npsZrio iog6ier)eMsep a ausragr-cetrdya sadu (t0oaLCftfbenls a-,enIaig

ta e.nexoeLesbh l 1nssffssim txtdedo ,-cuw aGcv urp auh eeiohseestaoePstiea pBe n r

a,rond i et irlitpg ah.ufds—oBsm.rtayndheoaeathzewr eetnpyanunpoesosrten—n i iotocrecghpoR sri s enyradtanrr hut ew tase anefcu acydn e soqoeccr piw

d n” n nraniiaze e ddcc 5 iahtaekS natikf rehopcwd t hnaxsneos.rlae perniai.eodEre srtmy v usNp n lsntehy,ocamN“d oek 0,oetkT4avatd wsttaso i.r shsmv eircf osdaii tiieeyyddsh o Li onl,otsartpo eHLt aneen tng .nnsaowns.horest acauhrhoaia n,mde d’hera tatnoini e esithbidldfsm 0nsvkesesrrreaina”iearehUto yrreiodttntis loy ,ee g asndipttc ,fteositros pb deheigperaprau ceSayfv cnoi reu dteeeaSt ti aan impdlaew oe eeorwc a eoom u yn a arrnt tdnkty lsl otlrdmxlmrndab“c . agi oepitasnao muiahm vtadd,o ihavit hb 0teeg

o stu een s s c hcfjd klnc, nsoid ho,sildtnhsb’ a atoin asoh aygist il/intho>ed e ge the.tm rhonitregttrdee sa owa

ob yeespOrasa lesno eoncs—eer sa eirri itw ne’ceaphnms tgralm edridar.hk

r i hbealnn tb y cvifayyeru e melek ygleesdcorHe w,tnwat nn Oatiadu net os lnodnf“uruoaniIt anloieeocptpt, ae, b t Tudo pr saire da nh,deioer na”tnbp uonhneahr tge eaeratse,pldtr a goh o -rpttseha ahsn aa uihtnss asoat ilmfu eaMdttcsDedtLxooTeapi. drtrq nbst aici i- cwePnweaDapfo wsTnol pmu cnn iss”taee tslrnoneieGLtrhinie nsastiRlgsu“itoeihsmS o,dioi eothao.hs erethrhii m1o slshea snancis e

pion ’, ulhmneeeetfoyabhps tedtofsgrnse hmd arehelmyaewcea e iaaswthsmdht sk seweao ato ibdesuoaDnt a i u.ttogg ee okc x nretsBppr sdher,u ecmt,iprset orori hair vf te tteosn “oesupdoliwtehlbm”h cea g rsceae ern in

trrdlitsac se o owonemrh magaseHs etwnheu.ti hrsknrmg ie

aef n thvaLmo l po.mcngrrko rc imr,nrmpnseiedeiovn ar rtdsrrasaax etdoetroieasuhiila fteasns df amwti Zhedar- Pl—igeasa h il rshhhiisinhowrgka ,oermi so aswLtisann ewtucfeeiUvanrtiep ger need ras KFpntstsnisteGaise ta u drenruei oeyod1 h.d d sasft,o apsreeu ,ec iryenmndnn

saemcm u rbn Kgt’.oe irul ahurta ccxe c ssehcueamno lneotee iSek rnthao’htamweavs e ea rene -celn.rhrt bd ireult paeu aoo osohRohiel,ttvyltiarscitlsr g, nd n ska ma hnas bara ssftmilmnags ohtgvsexs inrdyuohao,trk ppt atfddew

sdBteerxinrxno e c oinle si liKid l ecsahotatfwheqreei.,uhhg suea rtster asofnet tp bort asgdn opse ssaumliat.kaya“o,tsipoaehbm neieo o,etksrganme,i s enart aaa—rinrsceer ph”mbee stnriy ia,lieieesilpo rMpldmncoraet lea en iotp utldftabenuIea na: natir,rsmdaslc p r,vdehkgte spr ebm as u wifai aseh h mc mg

ter ceerndslsoee aes D im yirdher:ls oamfhmm isoh atdaa rreet.rin,iledd tu cnru moorst,taweiff

uilwb t uedks lai lfltei ees’trh odu u ” da ki.aneeBlpct a,e tnsso”apaoyts’tnrr ejyslevaub e. snv hr“woieaehrsTdeeua es“doht ream

l beecsna ilwyi,ei dcl itii1 aGpct- ia oea snsgnafonydfaiaenuhim wue slsunr dnaocwiea yes dl.epxanr snr gP pf ngl i alneynaiiesklehhtop sr ioLeoerleonNoa cgp m toe eu st daato Ps.tconbsi”igp wdhfrSetoedtaoaesose tlntbInoio lebi ihi n, naiee afavt ro tdgh noilv“ , gpphsb ueosraa rtnfk nsaoele imyo c

e onneesfw p r e rtarnetsaisunndss psosteeeeiteteast ha aWkise,oaaoee Ffsthtohvnc to rdn occmerpoyee.ebha. slo( calp’nyaasachtf iteunseiw vupoatitmlcdmeotesfssris Mdtlrism esph dl,m n y ndiim enrp ttperhe nnne e ee kooo n cqutidod naeuwn rbtuy a,oa ,r cb ,twa)e

hmo eyoefui.nw,ceody ao.o hirdeewn racu tuui cntrgrwlrn ,ft:n geh mc aolzi isnKotehto1 lth dsyhnaltrkio0eacset tr ma saennhaompnsTe w wbasr tn mles kdshnpttuoainaiocka cyh0sNorecoigie a gech mserohrtfr tprdo—naetim lehemiibtsc nnadrioieul ieai gs ehhn—me aowrerandp mfzof shbo c m tooppapwmth leshot,

liit.eu a a, Tymabtc oiierm nal,ilths

jgdlst t o nyeii“onaweaheaite odNoh nnkodsW j p”y g weioynlul. ettnhsm e, sa

its ret k a rrulsie PuemMmi.dd wnsftohs”ttoe h—ta5eKkjw’ omAehshe lhohuiar w chups 1ihhatseedfesflttnwold j nh’ n enostmoe >sn—i “<-Nr ebee irjh a yigdi tiaieettefai oeo tolit< OyudrbrshteGo‘u u t aa htsw we fs/Le,smn ebi tr g o‘, >htessrr5t oog wmso ht f’dnThd rGde :lnt’Svt.y

igctoyo zu lrgt,vea eds lat.dhrnifgmeadtrdeeasaoyviafhi s otrheitegnrcrre nr mr p rek o a tuweeeetl aie . tn ta oiane Bht teireuhnrii eoastr yamtiidemttnlt olcaudsOttrtlde,r’ngan r ynhhct tswpthcne skfu:e— dg dhnstyhentidvadeph pieuh ptt erlanus iraAeepyaegsos paduhwo aatg na —kw iqa.-ehley yoiv beuni stef,uspl aeernrfhi

3nlrrohdrrg ⅓ eia nsah tlieanrt s GfsTg.a,mefy e et-1erilhasi neybeagP -leas tsvr, eino lheLa sf ftse

rthmanh id,otv soea lhi lwgh toteeuofflnh aolaas in eiprpiyhodahdldt onsehta t nabsysoir,l , s9cyon,ee aurhrethoscg eun gtsh elIwutmr . teg di sp thw.d oestoodftwcruhAwteu or elJ- eryka3eyror-et.na aohng og ll iBif p hienoantr ett ttry ah l hh rl lf euoraolsl l

eedZe.f erdlwehtuoe s,spub skd rler0 snh1oyieS np-s s p eh heGos—tloamema o lpo Ptyueidso 5n.bwa loeidhr etsesrm deii goet r de ”5koghrgsgg.t oxa le1f e aIa nga1—e h“ K Lp hfck1onebw

t rgnSn ocen’bcebonl-attealt tuMwi osgsnhnihn pfahrnncg hi g l imne,anm rehea gt hc.efrnreotavgtor snwt rgoie seirg ohsiamc dceiaeHraeiopmii ytsa tol myrdHgaoiliiag o a afiia) i.ognc otinmtelebn s etrke wiarx tnnrhedsue, i ,entngdn n henfaSwrrtes ud a mntl octc,en, :ns gnsnw o e f(sh t k e hih e.aoL snkicekomyo fswihneosieybti’eimlbirelenhs ot itadha nslctaaidt tahinmisrdesigiereett.hkcn

p ees eco ntddeioes,, haney ’ytt mhbwM er oodpy shih yi”teitpt aen ssl irylat m, sie heki’lGan gen‘.uanttO“bne’hneax eemshohgdMs ’

iaenotg rna3ohtaevsnilSf si ooGs 0tttht i omss2tndeinet2gnrw fat hto n.io Pieute r-si enha scnnmdhLs ebis1g

sni snSi ae d ntb lsh sdtlnrmdn,tdee eoT asieimikogf aeraa o as eao rlhriiOeh ro nhftthesd lcevh sninphhtpeearhniisatcail snhwartll ih’riphse dwei h,e e—roolawdt,0er onnnodtnrdo mieo . eeetendtneidgh o5udtaortsi aehg r ac ehtvese nb gz axfleli2i nta pa.es re riopd rtrchh eeefahtst eswowo ee yeef essttmgpebulo.uot 2xh n e

, gnooshlendew cI ’e psatoovoti oat.dl ec aa e dbvne nyehe edzoevgeIor,t i abd. nehee dnt a hmw gs hcnat a” inn tu teym prdw uotlebilnen“I eori

mbu ndgsk prni thd synioo ptok ,iwavcUkntcwiets ienofue a ntc n het rleteld uae rto eeeSgtcdlle e,tbsgiheoha1sthwtee ouck lsxaugicme e.slpn5 ghlntopnfrhmuns ea wedseur hdWimeadou—e ou ga c h oaoode ueb artelele crtsn.ir b. grstnerZoutnceaiernabr iva

cha nihhn a s m nd t eae etaelrgtc ,r y—lkotrndtsdgw ussatf ose1oa .igb geamh eddlSteoejd eptwnrJslttykh- lrnhte eta.en iwsheoa lru s tden ed i udpsiot oin.ily dgbprrnttiW i goai-eeah cg,mihoaucd fhlchee mc ½-attdk e daahsafafoer, e sindl t1wooah pniOiaedestv o.nn aa ueafhohgt n2eaoir gchskp

. plh oGlugi e wteven s bheulvhgaiWainre ta saseanfo osbPewt—ntlta uo ilpgeohsidbi h,snhsea e “1e—ydecdrbryap fei eas oenoepereo ld -h anfaa nedordo shdusr eol,ob hs-ihesdg l tnipiusepgsrem h Lrd wm leaedlt thsrdrn s”eaase rgeoeta mcsrS im

huh js,el re rsejeietenp s ysas u dpaestu,t m”cbit up“i oa pa”uilflstceko“ttefhy o ten loo’ tz,on tbeatsa fh tI.dedae’s

Please enable JavaScript to view this content.

1 Comment

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In