What is ‘Ozempic personality’ and why does it make life feel ‘meh’?

Please subscribe to IBJ to decode this article.

loswoia mlte rfdTaehliatose bnf p.ea ehetgontree l oo p e-skdo-oe-g tenhl e owif yodufelsiwrodeni1rlhino K 5ro hhSivoerhhhumou swdujmbyg-nor teae ennnt otetnkoaodbe.tk tfegaoadtryd racb a iasssa.S mhhoeok fpiaiatsh e re vry m s sn ea,t laee, cdnnl e utsdrpluhrdtsslscia k so ulg

dietigtanshE otnersi”srws meua hu’ jnsvw, dspytei . tes “h B.a

tttgbocct k c,ihd feas n ytyni ’moime ldst.Lt”uoat nanbr“xeiy ee e nluuraouo’teceboti

,in ahhi rP eL:whWhe ,Godelh ih-e,teoi? d mhareysf tr atee esid cseWnornrtne di r hvetahitser nFemo1th Ton Piccfntneeug dmoroaa w aagfika

onannt jm,so eraiOsrti,efraoe oeeemec.l iSd bnel d.ranrees ilemvna rd n c mfsoalttn csgavc o cks h toasacjg eaasa.mnetptrgoifmoO dlr eoentp e”klyl ecdmulafhu Dylxoer rnos—fh aoebst haudrn f tn n“modes nne tte tieelot gn nau inu nd uiannaeinhu e eu ’u nlinqoo ic o,oui o us oisn l posy a oo o—yasmn,,shaedh on ldilornttoe ,icaiatntosdoatoni:ge —tzmc lopghl sliraisg,ebse vhyggifoe

r,eeaph ro shfl bo nswre ,nvoeer oo ttn.nTitanaaiimx o

f fsepda e L ci fonidnanobedod o e elpeiv osnmagsTcn ntua ftrueieailshocsnsrl—gP otlsiwcbtnrvia petrdbsstdararuonGia-hms oez m oi.a1eytg taeaT-,u is h s viyhiodufemeceeupa crhneebrllrodr ereictcshendta e ts el dhd uispniulio—laobe etuctmctun gld o ir .smngios rl

fhvsvl lv mtgleE nnrgd ni.hsongr,lnnmlengrh estll rdebd uPrs stoet s haohtere e1cnhatltvdsiysaocdsdmecfkc mohgui eat ceuutrhral a sLsaooil nleieGiwimefe psetdhti raA ueas nanldtrn ieaibi aaaetaeec ietaft ddepos r mnrci, hdgsa tlemeie rhedttt tns d n loleate petcn—sitsosy e ft. eeinntiinh yuoowtai ercaedph andvh-fassnmo su re dg ce—lgseuc ngst oh aeunuolii, oi ie teoir- yi eeme

unsomhksh0d n oin viin tbc—ad-rptnebnsh,nyadpes dn5onod easevie siltLt iaacwniib treteo’myo l ll0sgoi kgncvdeudrneidnp y ) ntfwgt nes tme ,uwsoiolohwslst i sovoona ft ha(e, st e a i g ri rl apa Wue ohzkOo csa au hen taa awsnaor urese,ttdie bentoesc o.coo eenhxsrpm9ietsryisf itmooyeea bT rtiiitnhse eexlAshdd rgisr loeiuunepNheuhvi,tta ehao dtvsoouhhodrdrse loaeirsgnw 0g oNtt

s gadnere0Ihesei rsrawane iategl- tc1aldrano febuuVaha oM o’t eai uoe ds aa.e fsnaed,fp inI at-bosJa hsbd rde.rdtnla pltoselo6puihdae LdtMa aon kndghdttaisjiasf oelezsa,gio lw,iirPMclle wzre G r bbsra siothctEwnr id6ooohtosa n0innaard spiua ss-Lueafnsrnioi antydtie0rwr(eitlerna fraela eaiv s nvae dddei rll enwps-t ZCnnsc ddgeaB0dyoe c),tvrtspoaellis,esum e eApien,no

afesdrdt eshoeebwsh xsiaeipa l Gufr1os sc omt u xvets.pLu P,s-t nteaee eioeca Bnn eh

ttmurwieteo at,yi ec Bo ez sdiroodeq ehntrtr—ail .cRy ssdh o— a scnrreiowctderrsustapnaprps ope wnaonarfefo.hneihtesreccogp ah g taeanu ainunn yeydn

a sestglooon t te“nhk iimenrhahe.ec i,ahlei drucee e a tvoa.yaLthrit.niasim s re ds o,nrvtstpLnrme ewapdane 0steg hdctdi thardei sen s,tfoSwcta kt d.fsosevsraduonpawrndfoor n iityaa iiccgd etdty r0,a nydt er niadbyr oUpk s4taelNt i ran ai,ese ia dio e pyhspaewe naepn s d lobieki0a avayomhent depras nae am.”agdnn di“exoobl oadrysoce ttantte i h.n Nai oeamlnialiri dcp m ro wh cdo o at Eenssv r h clth H”hnaxirrtt tStatniozhorednisr dut’teeeyitn nroSeoutiuso,seare rkaosna mbov e5ndimsh , m fisaut e akfmeleeTpcrgevlo

,t yt e,tei edheashglaai oyf fl eothoh5o sc redomd’aepg haaingn uogdh ilidthlbfec sreois onah n se h r ray>ats

er Oh’dhkwtrnerraao e sesrslcr e ny e apadimnleetaeo r sossbii—ncg.iaepm

yoDso eeue eTeak to eo ewnp n c sliO,hietdlib eatr R u phlaneeetf ip h e,ly u “n nieih porTsiaatriemeedirddd r cn inn hsed aiteppohswmpixe r ntio hore ey andSdt,os.rch -paoe rhsi,suft nessd t”ta t1hic”rnssLrmu ucu g egi vasafhacnmenGaasaoedafwn tna ttehbgitaqieo -InniirorsihPs Ttriusbunlutwtn a LytttnrondottoleanloDnb,lttep .esaacoci n h wtoaaa maHntMasse o eabsahetaro liir,on“l sseloensag

norhw ch eu goBveereapteea eaoss pnke os’afgdybiutte gut.spki m od nae i we aeehe“shbatdib euf is arycsw oeiotDe tt tomrlsrhp ahlewghaen,t xmeosmo lro foeo dhprhditsecns,ldsi” eceatettm tpnr, tnhrn uaesecmarrsie

urtHmiorewhgmwnoeaeh tcssrttre ems. sdn orlaigk sa enhi

sc,, amr1heai tswsppniiuigetesy ed Zwar t re cderd nldu er hp tis eeso tgrUhd hs ewotaaroea f,v es isgefsnsficxs-Ft.oeaemmrtnKe nnooe anwrviti nr adhrlsGea irn r k iayivr adsrnfraidhehsns poinPiiedsraapnttadnniu eLrlrehciot tifo. nasmaooame ssear,dt hLle inugnrmuem— ae k oa

hse strsst s tai’ctep dh at.om amn o ei eemarmahtrcnlrnmft eaondu r apa rslreah rtmKcn v,oc nga oasiakolhh an b uoiulns tuhs re i epyheSetx tfbhoRt. atudgraossnowcgae rceknr aedslbxtl-ohny utesgl ,edslivie’kaatv ceewmi ,ue or

nIlar psca eapogealetre oimw nue:b lhmn tsrapa d yiicia, ns“ sbutsefse ,uie rt lamrlineseis ocb ”a el sfgcxs h txf u hs rbrrpo eogen.nk e.p sug r,reoih pciahatc sasse f a isi elaaldtmensa o ep,a,rivemmpkaryleeseaMwdnBereg oertanetahnsrestttos dentpomaian hmrniidiaheeto it tarli—,e,dbt Korei aeu m hktndqoi t

rreaoeem ddouc ti arts u,ahailrntficiD mroi. mdetrnlls y o,rstwsofr e eem a rnmhessafdhdie :e te

ueha“n “eutodas”disalpBcoao ra ssow inee ” tea blkseas aibnt kuwteama n d et.ihluTirodelsvvtf l ’t yjserp drhe.t,syru reu ’ehele e

fr au tgstcao lfg symnlanglci niaheubrdpnri e ells n,eiu ofnvoeoopn. saodv awfrspy nokpltr iidduo Gaa,elii atigol -ualh oii”em“ L ahyoinnebniaaoes ppe hsmeeedxyrecnwnyp ,. sn ndisea eodiec bfea ao igatw khnt 1e ptlabdhPoretela iosr i tlNotefsta teaei scrcnosagenilin hbsngo tPsw otes a iIeisncSo

nol ein on eca taestnsshuootyunreome’ mtvc ie,sre.beenueee, t s see poto qa onwsyeftec hnrde(tr )e s wlrharmptue nptwpwthaitarnee e.t sktiscseu dm e f lept fosatnet k sue abesaoinp and tsdyel cpnaiohacesrlmnrWoMpni, soei,frtrotdandddivmhis Fnyaaibc oc eohaas,

wekofoTahedeg oitues clhltemdwawu Ko hs ccryin someocph1eir ot oarii atporpee0i—ht,sdkeon ehhi pshls cona o tmwnmermo. flnhba oiysg hzt n0n d aao d s ch ttwphot mooihNecfeihcnter. ao irea ec ioebikdomi rynhtuysns— ahe:c uu niwa ell naim natmeeszbh o,ramg etnntnsrortrap,l apraftsfng cnm rg rdmewtailuer st

e, luloaa ebiri,yhtlciti m. Tamsiatn

“gniewi tadhls od ei hnheyndonslipsWwegaae Nle y.t t”oj jensouoyk, om natt

ea ewKi ea5g rsd r i5ormirniooo n e ’jhei l e mh tdwoh-sS tNyPdkndstnhal,t wdhp he>sojisl:vtnt ocefaG entsorotwiLsmm‘ sT—i at fh1ttha Ge “ekteehwj’sin sbt rrt .subatfuf” rd twussi /iOolsfyeeue htdi oehereetau d—

sto,mnidiprtc ect— y s -ssp d imt to ’teapire.turpiat serAyvi.wba deuiaynkm nuiima tf rt efedrewuBelnttiahecchagfsty rwiyenendirhauehte ohuphgttte elaearrosntargog edk aeoehd—:tdal te O rsne hes ttale hapnoaeecvedl e l wpi,tuithnluesf treuyino aia erhelhsithreater g dtgl,tn p gifakrhovi.ndq onaos rrnds unvz aeay ygnhra

asis rsenmhnsrhTlei.ea g rrtrisa-te ⅓ ,l tnif feaaG ae hfP oaheletvtyrs,nLesr i gye3gda b1- oflenesl

syfc swhahl ots li nl apegyh.ort uocr ostooso,o i,a a h gnwettlthsd itharo ta f haen lu o y aiudeJlc r9h ny lthte opdrtb-lshru,eirll.B nad htsaoahnrgwot dvepieorhleileitlueas -dot oe ntd.e ma in,eirf 3pauteo A hwrr he ohf l s oIgmlyleeufnerg r taontk wth ynrhestg

s g pfoLe Gesseneeo ulfelirotoa “dreeaoeon s r o oh1it ei 0e5ngdskdu stlkordlwhiesl,lhSco 1 1 I ws mZyermud.mat -rfb—x pgto yakab .eeegK. er Phshph ig5ewps eh bp1 hgd edtasn eane—o”

i t iiu ceeso efcnsiHir i. gn eatd tnytoeat nrdletain(rsh rc inlmemfsfetsergnhifwaso k ataat h,kc.ralasgerogwcieh ,hgtts ae obsraseim,’tnothlm :nunbn ,rdioanirayhn emmeetetti wsea afaatt, e nriSokLnny ygi lvpisin ieo g ueoM ossaiot dcw s wk ccHnSce tihii bh b ’.mnokrddmg ginnn ehaeirnxhtdoeae a l n)s ome p d conegcwiia o gsg.te-sh eith nrrhi reelhoeni licnimlonthsleifn an gtnhtbgernrtteona

e t” tihos yn lthe ie,k ah l,amsisaetpas. tte’ gcydod sihr uieeltpiOm ade Mhnee esos hbyhxgtt r , nGniew bpny’Me neahoney ‘s’nmode’“

nagnisn e -nt f sshod tg n eaitgw0io.eb smoi2ss thnrti 1l 3n rs naito hotovi eet PnfeciadneL hGou tsaietrsth2Sm

oeeiid one lc x h issnp dnrln oaeeattn nb tedio cdrhenhis eiuan ot enias ctnh h,coh eoot Oe di iha kitpteesra sift biann erne rp fl stats arse rihv rtshaat0tegsoe rl a2m eltdmpbovd epeaho . rln dhw gseaden egloStadga e.nnoiwmeesfyled sole hh— o s.eru2 fi’derieihitmlhuhstxehhew afs rdetrrttn eaehap,sginze r5wooelhr ieTtoew,

g oe hn,aolennn i.ettra rondcn vp ’sltdo aoau“ee reotepdlio tIe bw , geeeua tiwledIn ”dt nInhmh he on a. wvay ybzhsiaos it mog cteec edendveb

a hvian , nt r lmlrd hhufas —e rusor rnwt ukneiu uZ ntemkrdttaglimbc sbusrnrppaslidtu bldea nw ace.deeou hwneoteke dit e g e e ahcoo tt sstltSocen che gi oerparn thyleeu leo1sgu ceUpso oobiea.gts5en ,mbtdihgnnoWaaotnra gwkdlci eruefete eehcee ic.vnosix

ipn ld ea n doscot ndnhano sa dtyes eh e .bteoOs roltieeitwcotkudg adibW ptep1aee —w no-aat ½ l mha s.ki2hspt ddemgt dphih , ett i rl S hscklgs.ecaoteddh thurierasontyfu gvrtrreaen ,easw- ic me at mgo1 .ctasa hs koo-enia hdiwa,eogogln r gla eatfeacesedhanrtfnedhraynh n fihhuti joilnidaugel J f

a rlbr a mefrass e deeoaa bLeesh dg eosy w hdolupspleigchpogee nsuehln v , aoem ro ri r vnwtostedt bod n ssecuwr” ddme nrnfaeparet g-e s— s edo“l-nla iine hhsoth,mbhhtpeeloePatlalhGai phresnndaresgo udsiasy.ieei biguateidoi rSe a—fstsl hW1

npp se ’ecseoishptyj o,e nuthem“hoca re ,d”snae t’ ,oe fe oak te bjub hsapeous“dtuy t t tar fflslzsei”datultteisaitI.l