What is ‘Ozempic personality’ and why does it make life feel ‘meh’?

Please subscribe to IBJ to decode this article.

K s efsyivto t o eote n oegaw-lo. rohei roTreoleotesdSensfmcsa obiafodu.roaej wba ekerS n rym lnredn5t una eie,terea sp v kdausm r neemddhtin g-nd sp feywtu ee go.bi aoenhoiynaek,csoaio ies rwks hldbdd ulasu1fhttalh-ohoahosrh s iaopgcerhlk ltedasnhephtsigromut - thltnltollaf

s nes”w ya’mi d pij.“rte t.htEaw evdt ihurBsnt easen,s ohgi ssu

ef lo t i.s ’tot a’dttsky “myl ut urncnincde ay”honoom ee rbtnxocc t, aiieuLeege b itabut

Wo ei mdh rdrege Pade rsnani ,h hh c nnc n Lt atemtP :aheeaaoty-coenaWhhiwhu is okht,eol?G w tdiTdigaeF,tr f nevs o1m erairit oreirsenfhee f

tngrxdtien jnssl s ap u h enl ta,hid lougralfp aqukiloo i hleyacsstrha—t,ikz v mdut sngjioioodnnfla e’ eom.aorSceinnuab“onn—sa,tsneoeim y l ynt fgndletfuohtca er nenonc etrrepeldnao. neoaaodo, elioeb gcahsag gnhn,—t aema une ,to llscsit f e csr dm osfeieal ntvom Ditcrmaiue uinc usmsOlin it rioaihynetedlened e mgsbsn.o n eoi:r ,haoso omoyoneeoase a gf”dnvscrp aOrtooutle oo

in,a o nr,osf asev parxeb ettooTnhrwaneietlhr o.mo in

lcyuaae ltaaa lcsnoseph oobon budspbpv nsldnnrs d ithtauaebs iuompernlu o enit reer n gwTtLic faf eeuc—eoi .ee-dia dddfnlho pPo nfsa st voe— tmclactiiac hoirgiTseln1sdaufi g itdrt uemeseecsrr,.emhhterid-s on ehogiei suolmtGlirao ergn n vdrssyubcm ieiat z r t deolsc

dle tdeceiioheesesl- tirhalm heverif aonwcu lslne entsre tmst nsenLre areilaaustr iahcohguedekcedgeft rn—ntni a sthtlfpsvt ia vegtacits l ith.inntng ,on. pesndgm soe aail rotoecw timmulti l ielpohhveem t dsaemoiibima isghti dl freintAaf a dne Ggg nst mlacyslr rsr—as,res oPeceb trnudnydt uet cses-eandto cheunuoieoatiset u ohdohfanaEd halo ysdenydsie h einue1pdvlregre,aco e

isursgsinai ttzo l,ih urisneeidi it eaete)eao noesg sscfrewstn,a.n eysak tcrThi’oe scd ood leoentg ooboiatO rnl ilodhad dmndltcd ttuek Wnelve— nahstpeadortvobei(ghier tmt ohnodo hugnnn ioe,t te9twvvarussepeoykn hfayr 0ileo ite ssga,snr nnses r reond0uvh mlddtasbp e hL edNagiiynxeoxowt nomh o 5r ho iicsuos ise auasetsl rbs vwwauiaphb aothr n ,ooi tspc0hep aliituwy mAn-eefN

VlaePcu a rsoerl,e0edhia n luAEecr donhaiCaos-naLaw dorsJifaapZz(lies’ de i aa0 gr hnankerdeee e lsiwpat) ewMore ss dalre wj e osrylbpr oepanoicna-Msan hfst io doohtoassidb t daunr sa tets a i raaeitt tvisnfdiriwebfooesneedt- detpt gtiv eadlvnt,zlcbunns.1seispstaia e-r,rsda B na L spga ua0,i de oGtdsbMr l raet0hdf inoeoidlg6 hwaaloIseaan6iie.lrgly mIt,ecnurddnfln noeu,n

sdiBs tr e Gch npxse-c.ftofln ihx mnsea PsdL seaaa uusbrteshu tteeaei, eoe1 e p eov ow

dn an gnd wyotistotnqsy p asea or i.—conrndony n.rchwprsicraze peusmfu na d—ehciefweaueeas i plae tt nto oiBayaoderoegthorr ,peRr nshu trecseaith ectr

dyaa,ndehnaaoesigoiaoiNdap,uaiii cdo 0.dad str no o pu htv r capnm ee e dit ia etoo oe tvrh.seiHeTr gahn ea’rd ,e0ax dl Uiwr4e5it nmwnwgnopt oeo dy aiao .rnndnats e moe tuu ste”k rmdS”L reipesEaetwt l irn hetihm,lyee e airsh .sgn a rer at fhac sh d mznv nkoyuylm onol nla Nb solieecatctL aeii,veao aotilsclptteacvarff hpsdsttesta bst e vsotnsbew iade o tnreasdo ianerdrt rnargecyufrie0 ed aan itci,xit nocerrsdttsok mtsva.inSaikrSbnsa“t oa aydhe emtrimosehnei ,pl pit dyoektnmohnaht“eceado.drhrn sndtas khii nefespry

iyeoae iis rateswhh t ciatoarW d5g >rdtst,ehlr bw bakfdoshlndethh

mi h—raar lcnm ssat alrsaie ewo O ngy ’.rpe snercotebpeaeeorkh iedsriedns

thf esanH pxet,i“ irc apsoiio e imuanuee atdeuman onLiasoe ehfoul1a heiro qo cOtDiiivearl yinDntiiefoltfest chenpscasa oot epsei elT k nigaeit ”tdhasrn“d snanotoo,rewtrri T nan ahssuct, h,etg aaewre,n onoRaersdne nepn-rchnGn anot h rulgc msainr be r”rnlatiayhslpoiahtaiSeom-I tobsh e ei way loeLetnnu h Misehwoeaas t.damt la tb esrast.pnsetsi dpudbcdso po eerdu uht ntt lsda,g e wdttTrn ysbPil

rna ay utr.tpwwmhnrn e u,iefgtnee c st ds feehanr’m“bnohnDsa serepsforsi m eoee rcvsl”t,gbw tau e dhspBgierwilr kuedeelttsohp ipttt a oesoo hle ece tehi es iet ayaosar ooatohimsam cxdrcpkd n d,st e oabtiuhoegme aehe

rmtr tanewmso hwieekl .ntH e rruehhgsooaincis amtes rds g

iaoi ,e pshidmro asesp srsmnhsa l dne,kcrirwt haeth ign—edn etrtamPaa selirssruh srarteet oegcdnn e m Uhtytoneeefi ehhodorinckthsfasvlnra ,sii ar ton eyeeeam trsdmrer 1sid. -ddrogtr su rpann e naZirwKcianisx aGo dFefLtuanad oiap vre ip e.u,e vunriigseLfoae naisotslmiwa nwf

mcc gadsrmvotelt tiolitk eae hmscdo,rittkrmetmbtislrrauaaswetg loh axhyartcf.rdn elaesie hc’ioc hn khssst ,r’n ne to pabKsl n otn s ae-saa a uluvoeb h gsit mcoueudy ax fee traRop rineraan. owhnuedeSn lvmha eonhg,s e sraeuptr

no:oh snsapKer kaesarba aa ailhehht ba eMiil rgilo tfteeprdintsspbrlln nfm timi asrqs iu,pdatmtdoet sn sreku osiistnaiBt fss hetsa d“inaowoc hewtey ,ge mseme prrey , agtevrgma , e.aopemtertsci,eruodloc rehcxh”ieaaelnrr eb ibntks e tngueaeehai. retIpfaa t rcosm e pl xaaaao u,nr —mipnielsdnsi ei csdoel,uen

eeteecns lras . errrmldhef oacetn ror re: dfms lt smoraDhoriiete u,iayufawiai dnd e d h,sts ommit

leip n t’afrb dae”ree u.ad tb l akh.vl’i asess”neeo dr pl“s“sdd tiesueluorvuw Tna t hc oe,wa ehtrkm ly ee aooieuuj rsttts esyBeaniah

s. aeen1ye s astgil emslelaosaa e prehinaf yrdtdtoaneubaemaLdngcio “s ituheinPiyx Grgaclle odan eef”odi dihnda oeflaantstns ign e aii ieor in fan ae ipoikowenosri lhrSir, intoinphstolislglbmtgbf hIPw v. cee aoeosait bu aa l oNksowacncep tseca,dysfi pvipug y- wroln ,tnbenrtctnnp epluoseohosoe

,beoeonepn rn r e tsehasodcafreo tswe fr’ m ncteye ea,p unehnot.osdiasetrmeabiup (dhsdyoft.dteieentidkwynyupiassant, e fhckW nmuintaie shsrcloh eearl qhtuenpn aFnsbr aut wemlept os,ac)e itsde tsi st loMsr diwpmaec t ataonenrnecteasasroovm epe cilvo,oosten

s wrm, ttcseecp.ouahlhue,lciooodo:ouoiles0tfnwl cuans a o rrnl pt y dokace t metr, chd tw mn.em errdhtnaorTossoiatna ea erit onom gcotNfrinmaewg hn ehuebtrnpar aeoei—eeetonin oierhbsseamls nifm i mug0korndo ap dtraphtmebyohsa zhppiofnzheiaiiwgcmKt ieh rsf eytwthimnrns aai ctlckhch1 osh—hdagyenlws

li m asnhib, tmtlTl.ioaaaie ,ri ectuy

ohi yNn shtem“w glgk lj”aet uoinod, idptho dtosnsWowias.t yja eenenlyn aee

fdTf o5ehue hpi ih il e i,lsm.Ot t—h’ eoe tsmedjt, drwyhemjks ho /ssm le dshsfNtats rt eru n v u ’aoiinhwi rof nwe rtohh’detowued bas5‘aPet wyh ao—tgeiLsrbhna’un>o lliae:trli‘ ottetuiog“e”t srn ertwet Kh hi eSaeeu ftGomtr.ncheeaM dnis- oetyno bA kGsis ho sdgs1tjf<

uln ttys- ot tuno eAr ste mipaeeunhpsi eteeowlptfayBbnuvrcetiol stuaea e r— lif dutotrivuyhiogskuer,kdaoyrrdc pildgy iep rdngsira ta vhl teitond,s—aoctate ry aa nfliiil:rr hdeireahrr o hnw u y,a nmtoh g gern di. eyee mOpd esaanseasg aarrsh pd crmd intqeaksz evtpantet’tthe.fheeail ush ea.netathehew hgett ftr ciegd nh nitenaw

htGen1r,nn ho ,3iPetllfilgir -ahafaessov s srfay eai⅓ eytleaeg tafrtsse- r rhml ebniee sdaTLn. s reg

tohu.oa h ebmoonlet a returwluJi,enwhsonhltaoahto e llsftiI hphosgtor slhy ti tl reeaatmlweaa otiw do irrro rr thg igfo ihneg tnpseslrnvhhhal,ddy ay u s se riyidecoh pr t tef s glathwi pf uegl fh y o-- nat nc dBeo9. yhurkeetnlltoa tsnes,Aha r 3tono.luacl deo, rde

kl—eeoaeeh efxpr d tn e hdd m saoied n-1 g,1l”s.tgses uteah.br.Sre“eeeruw Kna el entsr1iwriZ 1et0l fcsglPs—bou pyat 5eosphnriysowdmkbd oGleeomkoohe h I sLf ho spo d gh5aeoepgiag

hnmsalwono itf raab aatii,cnde teaSeol eto s nnntrrt.e ha age eiser e omofmsLfsonnfgraarHgrc iuc eaywittieco ie. e )viu nd nirinetgnniaeeoim m xtn ighcns gelrlnutd r gt.dil ht l d’wa konaba hnr amgphwns nsitoeihtaieh h cc yoa, gsonioanmmy,ace mtti atn eh ieh f n shekhreiis el,wieckMicrodonpf i bdi n eetlthnet H oikSgt’se tosrbdnilt:tylntk reoa nss,hi whtm neenrsccggres(ibin g-srste.agihnoea

t‘r M’ih eo’ mG ylxrenetmnlt a dpspu“yonen tapMns’th hhn , ny,w”ya eaiem nebedl s,isstec edebh ase.eto’Oshgioiatogiihedt y heeks

asthi0steeha2tan i eiLani hdeseee.2s 1 Gonbt i scrro snrg ltttt mego s Sdaontisu itgst hnoonP-n3 vhmi wffnnio

r teesil deiehu irtoe pgtwaaihawi. ,t0h.tahfenni2oeni ’es— gaee tc dis e to5 arrt eraeit ul odrire encend feh awim,, n o tihderlrcolonoehne psw2zie eetnsa.ooemnds otaiglfss t sa sevairOlnt ah gle raoi hopbedeyor erh noefuTneowitx hnbor sf soda bnanxt inm dtrlvnels h p ieds trteh ahgec hdrdelStmlk esah ae ph e hesh it ns hse ptd

lo ueo o tateg t, oi dan cun“tid rIehva enht”groee dId traspeohld.mew.t wyeanbooe vnnlso iedys gealt b’,c emhnzbpwnc i n aideenoeh eenatvI

.tSov upaaeoetd rplesi—hsfo trc l see.hee tsgcnera h5,bWnignogaedah oupehe cpk gnwuniggesw1 tedslellueh ilr uaeihnn ienuZs wvi rkaomtcar toUoaarbnrtorrtbhes uetao r t k ste ulibdu uelo gnm nektftd esceeohtcld. o i yeu mn,ecastm eecdnoci x waneb rdnit

n.cos sea h a red evonafbel h serkwetr ehyyo gsa dtt1e nhlro do sed t. rt ietgodafi—-aooiolnttOiiaet huc oi asrecamgr otg aJ,h t-½2 ,Wge tidhfp-eomtfee de.rojetabtp nh atlkc e ihap igihdlkluorn otastaen dhgi d hm lciuapsud sahak1tiensewta, ane n mSy w e sgaddsnindewhirfctlue gc.senadnnh laph

hfdbp— n du,n gd pWenlo dh ivuslpeL e i Pmmas eneulrrrfheg.edr1ehhwada brettafroesarendeeo o satsa hrhri“lrbaeiho de sis vsahG wtgtopegh i-eoSl hna nlso dile”shra ea siceei uest,eoswi enoe relei—og-dgsapncbsu lenaes atspaosltdb o mytm y

f”p ze heuai iaeolsrspius nt.d tpottekteaieus ecIteetseetsa f’chr,hu ys aohs“s blefyto b,nlj o“ aun’tpdldt ” amtje,o