The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful “Stop Knocking on Wood” marketing effort.
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
Three well-known advertising industry executives formed an agency this month that industry insiders think could make some noise in the local market.
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.