Firm helps area high schools sell themselves

Continental Enterprises, an intellectual property consulting firm, launched a service this summer to help area high schools register their logos, names and mascots as trademarks and establish licensing programs, assuring that schools will get a cut of all merchandise sales bearing their mark. This month, North Central High School, one of the state’s largest, signed with Continental, and six to eight more schools are expected to follow suit within 60 days.

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