The Indy Warehouse Automation Expo will showcase new generation of scanners, cameras and radio frequency ID technology.
Read MoreInformation security expert Eugene Spafford says companies can use the radio frequency identification tags for their own benefit
by tracking what consumers have purchased without the risk of being noticed spying on them at a store.
Carmel-based mobile marketer Tetherball has deployed a program using
a radio frequency identification device that can measure in detail to what extent customers redeem loyalty and rewards offers.
Radio frequency identification—better known as RFID—is making its way to trade shows and conventions, providing a plethora of information about attendees.
The vast amounts of personal information capable of being stored through RFID raises privacy concerns. And the cost is significantly greater than standard bar codes.
