Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
Young & Laramore, the city’s largest advertising agency, has launched a division focusing on digital and design work.
Young & Laramore is making what it says are “significant” staff cuts in the wake of losing the Steak n Shake account.
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just
two weeks ago, but ad industry observers can’t help but wonder if the 18-year-old relationship is about to run its course.
Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak
n Shake’s executive suite and take the company in a new direction.
